Alberta
Calgary Beer is Back! Calgary Craft Brewer reimagines one of Alberta’s most iconic brands
From technology, to communication, all the way to beer, our world is changing more rapidly every day. Who could have imagined how the brewing industry would be turned upside down by craftsmen and entreupreneurs who risk it all for their passion to create a better product right in their community?
In a world that used to be very predictable, everyday another new craft beer hits the market. It’s hard to keep up, though many of us are doing our best. Despite all the excitement around the new tastes and all the clever marketing needed to get those beers into our hands, we all know a few people who are ‘holding out’. Maybe they don’t like change. Maybe they don’t know where to start. Maybe they’re perfectly fine with the same safe brew they’ve been tasting for their entire adult lives. Maybe they should know one of Alberta’s finest craft brewers is bringing back a familiar brand, offering a ton of comfort and enjoyment, one sip at a time.
The renowned brand “Calgary Beer” is back! And of all the craft brewers in Southern Alberta, Village Brewery is the natural choice to have taken on this “reimagined” project. Village Brewery was established by seven veterans of the brewing business, all with an equal passion for beer, and for their community. It made perfect sense for this group to recognize their roots by recreating some local history in the town they love so much. Just in case you didn’t know, Village Brewery turns 10% of their profits, back to the Calgary community.
When Village Brewery Re-launched Calgary Beer they were nice enough to make their Head Brewer Jeremy McLaughlin available for a few questions.
Here’s Jeremy McLaughlin.
1) Why are you bringing “Calgary” back?
The Calgary Beer brand is an important part of beer history in Calgary. It dates back to 1892 and the brand imagery is iconic and represents the origins of beer in Calgary. At Village Brewery, we have always been about supporting the community and bringing people together around beer. The idea of being able to produce something under this brand just fits so well with what we stand for at Village. It’s special to us because we were given an awesome opportunity to modernize both the label and the recipe for today’s craft beer fans.
2) Is this the exact same “Calgary” I drank many years ago?
Since the core ideology of this was to modernize the brand, we were not going to be using the same Export Lager style or name and decided to go with “Craft Lager”. We felt this would reach the audience that Village reaches already. The main distinction, in terms of ingredients, is a significant hop character (from Ella, Sabro and Enigma), which make up the flavour profiles of a lot of craft beer.
3) Talk about the “craft” version. The can looks fantastic by the way. Curious about that and the beer itself.
The beer is really something that we as a brewery were looking to explore, a Craft Lager or dry-hopped lager is very much in the realm of beer profiles that can be interesting to new craft drinkers but something that experienced craft connoisseur would find interesting as well. A breakdown on ingredients and vital stats should get the conversation started here:
-ABV is 5.00%
-IBU: 15
-Colour: Light Gold
-Clarity: Light/Moderate Haze -Malt: Rahr 2-Row
-Yeast: Escarpment’s Krispy Kveik
-Hops: Ella, Sabro and Enigma (all mainly used as a dry-hop). These are symbolic to the ideology of the project (modernization and reimagining, while paying respect). These hops are developed through breeding programs, which modernized historical varieties of hops.
The can design was by Jackson and includes 4 versions
-A vintage throw-back to the original design
-A modernized vintage design featuring design concepts that are popular in craft breweries today (line art)
-A more high design variation that is black with the bull image wrapping the can
-A minimalistic version featuring a red backdrop and a white horseshoe, focusing on clean and crisp presentation
4) What would you like Calgarians, Albertans, and lovers of beer to know?
With this project we were really hoping to target craft consumers, fans of the historical brand and newer consumers who had never experienced the historical brand.
All Alberta residents can purchase this limited edition lager by clicking this link.
Yakk Stack By Sheldon Yakiwchuk
Prior to Trumps inauguration event and announcement was made that Trump would not be imposing the 25% tariffs…
Which means, Canada seriously dodged a bullet here.
And while the Liberals will most likely frame this as, their success in showing, Bad Orange Man, that they’re tough and ready to burn down what is left of our economy, throwing Alberta under the bus, first…through a nuclear option…
Premier Smith rode this challenge out like the true champion we knew that she would be.
It’s hard to say if this was a legality matter in the grander scheme…or if the 25% tariffs would have truly been as big of an impact on the US…
One thing is clear, however…
Smith was ready to go to the tables with the Trump administration and opt for diplomacy over threats…which should be what we expect from our leaders.
And should these 25% tariffs have gone through…I’m more than sure a Plan B would have been brought out in civil conversations, over screeching rhetoric.
“She’s treasonous”, they screeched.
“She’s supporting her friends in Oil and Gas”, they relent.
“She should put Canada first”, they echo…
And let’s just address these…
Is Walmart beholden to Campbells soup? Fruit of the Loom? Kraft?
Or does Walmart sell products that helps keep their doors open?
Walmart is not beholden to any product…just like Premier Smith isn’t. We have 26% of our GDP – the largest portion – owed to Alberta O&G, something that we have a limited trade partner with, due to the Liberal – Anti-Alberta/Anti-O&G/Anti-Pipeline attitude that wants to spend us further in debt with unreliable and expensive “Renewables”.
What does Alberta get from renewables?
A higher cost for energy, in an affordability crisis, created by the same people who continue to push them…sounds like a terrible deal, for Albertans, and something a true leader would Not Favor.
When Walmart sits down to hash out a deal with Heinz, are they committing treason because they haven’t shown their allegiance to their own, ‘Great Value’ brand Ketchup?
No…other provinces have their own industries and resources, which they are free to continue developing independent of the federal government, as is suitable and supportive of their own economies…Alberta isn’t competing with them, nor Canada as a whole.
Alberta through industry and resource, actually supports Canada through a grand imbalance on “Equalization Payments”…
As do we through paying 50% more into the Canada Pension Plan, than we actually get out of the Canada Pension Plan…to the tune of a $334 Billion Dollars.
And as for this “Team Canada”, horseshit…
The title Premier of Alberta, should hold some clues as to who Premier Smith should be advocating for…as she is the Premier of Alberta and Not the Prime Minister, nor leader in the Liberal Party that has created this fiasco, to begin with.
Rail, as they may…other provinces can’t cast a vote in her support, either way…
None of the other provinces, through Members of Parliament, nor through Premiers, came to support Alberta and our economy through a number of Federal Bills that railed on our provincial resources…
Worse yet…these hypocrites cash cheques from our province, while telling us how to diversify our economy…to which I’d state one thing unequivocally…
If we wanted to be a Have Not Province…like you are…we’ll come and ask you for your advice.
Until then…
I’ll hold my Alberta Flag Higher than my Canadian…
And be proud today, of having the only Premier in the country of Canada, worthy of any praise today!
Alberta Premier Danielle Smith issued the following statement, welcoming the U.S. tariff reprieve and calling for strategic action:
“Alberta is pleased to see that today President Donald Trump has decided to refrain from imposing tariffs on Canadian goods at this time as they study the issue further.
“We appreciate the implied acknowledgement that this is a complex and delicate issue with serious implications for American and Canadian workers, businesses and consumers given the integration of our markets, along with our critical energy and security partnership.
“Avoiding tariffs will save hundreds of thousands of Canadian and American jobs across every sector. As an example, declining to impose U.S. tariffs on Canadian energy preserves the viability of dozens of U.S. refineries and facilities that upgrade Alberta crude, and the jobs of tens of thousands of Americans employed at them.
“Despite the promising news today, the threat of U.S. tariffs is still very real. As a country, we need to immediately take the following steps to preserve and strengthen our economic and security partnership with the United States, and to avoid the future imposition of tariffs:
- Focus on diplomacy and refrain from further talk of retaliatory measures, including export tariffs or cutting off energy to the U.S. Having spoken with the President, as well as dozens of governors, senators, members of congress and allies of the incoming administration, I am convinced that the path to a positive resolution with our U.S. allies is strong and consistent diplomacy and working in good faith towards shared priorities. The worst possible response to today’s news would be the federal government or premiers declaring “victory” or escalating tensions with unnecessary threats against the United States.
- Negotiate ways to increase what Canadians and Americans buy from one another. As an example, the United States should look at purchasing more oil, timber and agricultural products from Canada, while Canada should look at purchasing more American gas turbines, military equipment and the computer hardware needed to build our growing AI data centre sector. Finding ways to increase trade in both directions is critical to achieving a win-win for both countries.
- Double down on border security. Within the next month, all border provinces should either by themselves, or in partnership with the federal government, deploy the necessary resources to secure our shared border from illegal drugs and migration.
- Announce a major acceleration of Canada’s 2 per cent of GDP NATO target. This is clearly a shared priority that benefits both of our nations. There is no excuse for further delay.
- Crack down on immigration streams and loopholes that are known to permit individuals hostile to Canada and the United States to enter our country, and restore immigration levels and rules to those under former Prime Minister Stephen Harper.
- Immediately repeal all federal anti-energy policies (production cap, Clean Electricity Regulations, Impact Assessment Act [Bill C-69]) and fast track Northern Gateway and Energy East projects pre-approvals.”
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