Alberta
Calgary Beer is Back! Calgary Craft Brewer reimagines one of Alberta’s most iconic brands
From technology, to communication, all the way to beer, our world is changing more rapidly every day. Who could have imagined how the brewing industry would be turned upside down by craftsmen and entreupreneurs who risk it all for their passion to create a better product right in their community?
In a world that used to be very predictable, everyday another new craft beer hits the market. It’s hard to keep up, though many of us are doing our best. Despite all the excitement around the new tastes and all the clever marketing needed to get those beers into our hands, we all know a few people who are ‘holding out’. Maybe they don’t like change. Maybe they don’t know where to start. Maybe they’re perfectly fine with the same safe brew they’ve been tasting for their entire adult lives. Maybe they should know one of Alberta’s finest craft brewers is bringing back a familiar brand, offering a ton of comfort and enjoyment, one sip at a time.
The renowned brand “Calgary Beer” is back! And of all the craft brewers in Southern Alberta, Village Brewery is the natural choice to have taken on this “reimagined” project. Village Brewery was established by seven veterans of the brewing business, all with an equal passion for beer, and for their community. It made perfect sense for this group to recognize their roots by recreating some local history in the town they love so much. Just in case you didn’t know, Village Brewery turns 10% of their profits, back to the Calgary community.
When Village Brewery Re-launched Calgary Beer they were nice enough to make their Head Brewer Jeremy McLaughlin available for a few questions.
Here’s Jeremy McLaughlin.
1) Why are you bringing “Calgary” back?
The Calgary Beer brand is an important part of beer history in Calgary. It dates back to 1892 and the brand imagery is iconic and represents the origins of beer in Calgary. At Village Brewery, we have always been about supporting the community and bringing people together around beer. The idea of being able to produce something under this brand just fits so well with what we stand for at Village. It’s special to us because we were given an awesome opportunity to modernize both the label and the recipe for today’s craft beer fans.
2) Is this the exact same “Calgary” I drank many years ago?
Since the core ideology of this was to modernize the brand, we were not going to be using the same Export Lager style or name and decided to go with “Craft Lager”. We felt this would reach the audience that Village reaches already. The main distinction, in terms of ingredients, is a significant hop character (from Ella, Sabro and Enigma), which make up the flavour profiles of a lot of craft beer.
3) Talk about the “craft” version. The can looks fantastic by the way. Curious about that and the beer itself.
The beer is really something that we as a brewery were looking to explore, a Craft Lager or dry-hopped lager is very much in the realm of beer profiles that can be interesting to new craft drinkers but something that experienced craft connoisseur would find interesting as well. A breakdown on ingredients and vital stats should get the conversation started here:
-ABV is 5.00%
-IBU: 15
-Colour: Light Gold
-Clarity: Light/Moderate Haze -Malt: Rahr 2-Row
-Yeast: Escarpment’s Krispy Kveik
-Hops: Ella, Sabro and Enigma (all mainly used as a dry-hop). These are symbolic to the ideology of the project (modernization and reimagining, while paying respect). These hops are developed through breeding programs, which modernized historical varieties of hops.
The can design was by Jackson and includes 4 versions
-A vintage throw-back to the original design
-A modernized vintage design featuring design concepts that are popular in craft breweries today (line art)
-A more high design variation that is black with the bull image wrapping the can
-A minimalistic version featuring a red backdrop and a white horseshoe, focusing on clean and crisp presentation
4) What would you like Calgarians, Albertans, and lovers of beer to know?
With this project we were really hoping to target craft consumers, fans of the historical brand and newer consumers who had never experienced the historical brand.
All Alberta residents can purchase this limited edition lager by clicking this link.
Helping builders by putting an end to housing delays
Alberta’s new Stop Housing Delays online portal will allow developers, municipalities and other housing partners to report red tape and unnecessary home-building delays.
Alberta’s government is focused on ensuring Albertans have access to the housing they need, and that means working to streamline processes, cut red tape and reduce delays that are slowing housing construction down. As part of this work, government has launched a new online portal to help in these efforts.
The Stop Housing Delays online portal is now available for developers and municipal authorities to help identify areas that are preventing fast and efficient residential construction. This portal will help government identify and address barriers to building homes across the province.
“The Stop Housing Delays portal will allow Alberta’s government to hear directly from developers, municipalities and other partners on where delays are happening in the construction process. This will help identify and remove barriers, ultimately getting homes built faster and continuing Alberta’s record home-building pace.”
“Alberta’s government will continue to work with municipalities and find solutions to speed up the home-building process. The Stop Housing Delays portal will give us another tool to inform those discussions and identify areas where we can improve the pace of home building.”
Once developers, municipalities or industry partners have submitted their issue using the online form, government will collect and assess the information provided. Alberta’s government will be taking a collaborative, cross-ministry approach to ensure the appropriate departments are working together to find solutions where possible. Solutions may range from minor changes to policy reform.
Alberta’s government continues to support builders and encourage new residential housing construction by reducing red tape, incentivizing housing construction and supporting innovative strategies to build homes faster than ever.
“This webpage is an excellent opportunity to gather knowledge and further eliminate red tape. Government has been persistent in our approach of cutting red tape and removing roadblocks, and this will help to speed up residential construction. I look forward to hearing from developers and our other partners on how we can help get projects moving and Albertans in homes.”
Alberta continues to see strong housing starts and increases while other provinces across Canada are seeing a reduction in housing starts. The first half of 2024 saw 9,903 apartment unit starts in the province. This marks the highest amount in any half year in Alberta’s history, breaking the previous record of 9,750 set in 1977. Albertans will benefit from 33,577 new housing starts from January through September 2024, up 35 per cent from the same period last year. Alberta’s government remains focused on working with industry and non-profit partners to ensure that the province’s growing population has access to the housing it needs.
“This portal is a valuable tool for industry to highlight gaps, barriers and delays that may need to be prioritized and addressed by either local or provincial governments. Real solutions can only emerge through transparency, open communication and collaboration. This is an important step toward identifying the unique challenges each region and municipality faces in delivering attainable housing.”
Quick Facts
- Housing starts for January – September 2024 compared with January – September 2023
- Provincewide: 33,577 compared with 24,904 (up 35 per cent)
- Edmonton: 13,359 compared with 9,099 (up 47 per cent)
- Calgary: 17,414 compared with 14,141 (up 23 per cent)
- Lethbridge: 599 compared with 148 (up 305 per cent)
- Red Deer: 314 compared with 146 (up 115 per cent)
- Data shows Alberta had 10,699 purpose-built rentals, making up 32 per cent of all housing starts.
- Since 2019, Alberta’s government has invested almost $850 million to build more than 5,100 units and close to 900 shelter spaces. This includes projects we have committed to, that are in progress and that are complete.
- Together with its partners, Alberta’s government is supporting $9 billion in investments into affordable housing to support 25,000 additional low-income households by 2031.
Related information
(Left to right: Stéphane Germain, president of GHGSat; John Adams, president and CEO, NGIF Capital and NGIF Accelerator and managing partner of Cleantech Ventures; Rebecca Schulz, Minister of Environment and Protected Areas; Scott Volk, director of emissions and innovation, Tourmaline Oil; Justin Riemer, CEO of Emissions Reduction Alberta)
New funding will advance technologies that turn Alberta’s natural resources, such as bitumen, into materials of the future.
Alberta is Canada’s third-largest producer of manufactured goods and materials and first in clean technology innovation. At the same time, manufacturing companies around the world are looking for ways to make products like concrete, plastics, food, wood, chemicals and machinery more efficient, more durable, easier to recycle and better for the environment.
Alberta’s government is investing $40 million from the industry-funded Technology Innovation and Emissions Reduction (TIER) program to advance technologies that will turn everyday items that would otherwise be wasted or dumped in landfills into modern, low-emission products. These technologies will help create jobs, reduce emissions and help Alberta’s manufacturing industry lead the world.
“We have the resources, expertise and entrepreneurs needed to create some of the most advanced materials in the world. This funding competition will help develop new and exciting technologies that reduce emissions, create jobs, reuse waste and keep growing our economy.”
Advanced materials are increasing in global demand. They are new or significantly improved materials that provide a distinct advantage in performance when compared to conventional materials. Advanced materials have already been used to create new construction materials, improved batteries and fuel cells and lighter, stronger aircrafts, bicycles and golf clubs, among other products.
Led by Emissions Reduction Alberta, Alberta’s new funding competition will support scale-up, pilot, and demonstration and first-of-kind commercial technologies that improve the extraction, production, manufacturing, and performance of new and existing materials and products in Alberta. It is open to a wide a range of applicants including researchers, businesses, municipalities and Indigenous communities.
“Enhancing existing products and developing new materials with superior performance while embracing circular economy strategies will help deliver deeper emissions reductions, enhance supply chain resiliency and strengthen industrial competitiveness. This funding, sourced from Alberta’s TIER regulation, is critical and the possibilities are endless.”
The focus of this funding is to help create technologies that turn resources into modern, new products. This includes emerging technologies extracting high value metals like vanadium, titanium and lithium found within natural resources such as bitumen and creating novel, carbon-absorbing materials. These can then be used to improve everything from construction material and consumer electronics to aircrafts and hockey sticks.
“Emerging technology solutions, such as creating advanced carbon products from bitumen, are critical to lowering emissions and creating jobs in the province. Alberta Innovates is pleased to support this call and work closely with Emissions Reduction Alberta to realize a new future for Albertans.”
“By transforming our abundant natural resources into advanced, low-carbon materials, we are not only driving emissions reductions but also creating valuable opportunities for industry growth and export potential. The Government of Alberta’s investment through Emissions Reduction Alberta’s Advanced Materials Challenge demonstrates a commitment to building a resilient economy that harnesses Alberta’s strengths in new and sustainable ways.”
Quick facts
- Applications for the Advanced Materials Challenge close on Wednesday, January 22, 2025, at 5 PM MST.
- Successful applicants are eligible for up to $5 million.
- Applications are open to innovators, technology developers, commercial and industrial building owners, municipalities, Indigenous communities, small and medium-sized businesses, research and development organizations, universities, and not-for-profit organizations.
- Applications are open to emerging technologies. While technology solutions can originate from anywhere globally, they must be piloted, demonstrated or deployed in Alberta.
- The TIER system uses industry dollars to help Alberta facilities find innovative ways to reduce emissions and invest in clean technology to stay competitive and save money.
- Full details on the Advanced Materials Challenge can be found on Emissions Reduction Alberta’s website.
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