Alberta
“Butt out, Creeps”: ALERT issues sextortion warning
From ALERT (Alberta Law Enforcement Response Team)
While the number of sextortion cases remains high for ALERT’s Internet Child Exploitation team, the province-wide unit is launching a multi-media awareness campaign that says “butt out, creeps”.
“Butt out, creeps” is campaign to raise awareness and help youth get smart about sextortion. ALERT worked with DDB Canada to research and develop the campaign, which officially launched on social media channels earlier this month and has already generated over one million impressions.
The ads, featuring dancing eggplant and peach emoji characters, are running on Snapchat, TikTok, YouTube, online gaming platforms and can also be found on the web at buttoutcreeps.ca. The singing eggplant tells kids, “don’t be a wang, don’t be a boob, sending nude pics to strangers makes you look like a newb”. Meanwhile the peach character sings, “if someone you know asks you for a nude, tell someone you trust, then ghost that weird dude”.
“Sextortion cases are completely debilitating for youth and have become all too frequent – and it is happening inside our homes. We are hoping this campaign allows us to connect with youth online, and provide education and supporting resources in a manner that is accessible and noteworthy,” said Supt. Marc Cochlin, ALERT CEO.
The ads are aimed towards connecting with youth between 10 and 17 years of age, who ICE has found to be the primary target of sextortion cases.
Sextortion is where children, specifically boys, are being coerced into sending explicit images online and are then extorted for money, e-transfers, or gift cards. Predators often pose as girls of a similar age and use fake accounts to target youth. Investigating sextortion is challenging as the suspects are believed to be operating overseas, much the same manner as more traditional phone scammers.
The campaign’s primary message is to dissuade youth from sharing nudes online, but to “get smart about sextortion” by following a link to our website with resources and tips.
Last year, ICE received nearly 3,000 case referrals. Record numbers for Alberta as online child sexual exploitation offences have increased by more than 185% in the past five years.
While the ads are designed to connect more with youth, parents also play an important role in prevention. Studies show that 1 in 3 victims of sextortion never told anyone, largely due to embarrassment or shame. Resources for parents are also posted online at buttoutcreeps.ca.
About DDB Canada
DDB Canada is part of DDB Worldwide, one of the world’s largest and most influential advertising and marketing networks. Known for advertising that generates significant results for clients, DDB Canada’s fundamental belief is that creativity is the most powerful force in business. Founded in 1949, DDB is part of the Omnicom Group (NYSE: OMC).
About ALERT
ALERT was established and is funded by the Alberta Government and is a compilation of the province’s most sophisticated law enforcement resources committed to tackling serious and organized crime. Integrated ICE teams investigate offences related to the exploitation of children over the Internet.
Premier Danielle Smith issued the following statement on the April 2, 2025 U.S. tariff announcement:
“Today was an important win for Canada and Alberta, as it appears the United States has decided to uphold the majority of the free trade agreement (CUSMA) between our two nations. It also appears this will continue to be the case until after the Canadian federal election has concluded and the newly elected Canadian government is able to renegotiate CUSMA with the U.S. administration.
“This is precisely what I have been advocating for from the U.S. administration for months.
“It means that the majority of goods sold into the United States from Canada will have no tariffs applied to them, including zero per cent tariffs on energy, minerals, agricultural products, uranium, seafood, potash and host of other Canadian goods.
“There is still work to be done, of course. Unfortunately, tariffs previously announced by the United States on Canadian automobiles, steel and aluminum have not been removed. The efforts of premiers and the federal government should therefore shift towards removing or significantly reducing these remaining tariffs as we go forward and ensuring affected workers across Canada are generously supported until the situation is resolved.
“I again call on all involved in our national advocacy efforts to focus on diplomacy and persuasion while avoiding unnecessary escalation. Clearly, this strategy has been the most effective to this point.
“As it appears the worst of this tariff dispute is behind us (though there is still work to be done), it is my sincere hope that we, as Canadians, can abandon the disastrous policies that have made Canada vulnerable to and overly dependent on the United States, fast-track national resource corridors, get out of the way of provincial resource development and turn our country into an independent economic juggernaut and energy superpower.”
From the Fraser Institute
By any measure, Alberta is an energy powerhouse—within Canada, but also on a global scale. In 2023, it produced 85 per cent of Canada’s oil and three-fifths of the country’s natural gas. Most of Canada’s oil reserves are in Alberta, along with a majority of natural gas reserves. Alberta is the beating heart of the Canadian energy economy. And energy, in turn, accounts for one-quarter of Canada’s international exports.
Consider some key facts about the province’s energy landscape, as noted in the Alberta Energy Regulator’s (AER) 2023 annual report. Oil and natural gas production continued to rise (on a volume basis) in 2023, on the heels of steady increases over the preceding half decade. However, the dollar value of Alberta’s oil and gas production fell in 2023, as the surging prices recorded in 2022 following Russia’s invasion of Ukraine retreated. Capital spending in the province’s energy sector reached $30 billion in 2023, making it the leading driver of private-sector investment. And completion of the Trans Mountain pipeline expansion project has opened new offshore export avenues for Canada’s oil industry and should boost Alberta’s energy production and exports going forward.
In a world striving to address climate change, Alberta’s hydrocarbon-heavy energy sector faces challenges. At some point, the world may start to consume less oil and, later, less natural gas (in absolute terms). But such “peak” consumption hasn’t arrived yet, nor does it appear imminent. While the demand for certain refined petroleum products is trending down in some advanced economies, particularly in Europe, we should take a broader global perspective when assessing energy demand and supply trends.
Looking at the worldwide picture, Goldman Sachs’ 2024 global energy forecast predicts that “oil usage will increase through 2034” thanks to strong demand in emerging markets and growing production of petrochemicals that depend on oil as the principal feedstock. Global demand for natural gas (including LNG) will also continue to increase, particularly since natural gas is the least carbon-intensive fossil fuel and more of it is being traded in the form of liquefied natural gas (LNG).
Against this backdrop, there are reasons to be optimistic about the prospects for Alberta’s energy sector, particularly if the federal government dials back some of the economically destructive energy and climate policies adopted by the last government. According to the AER’s “base case” forecast, overall energy output will expand over the next 10 years. Oilsands output is projected to grow modestly; natural gas production will also rise, in part due to greater demand for Alberta’s upstream gas from LNG operators in British Columbia.
The AER’s forecast also points to a positive trajectory for capital spending across the province’s energy sector. The agency sees annual investment rising from almost $30 billion to $40 billion by 2033. Most of this takes place in the oil and gas industry, but “emerging” energy resources and projects aimed at climate mitigation are expected to represent a bigger slice of energy-related capital spending going forward.
Like many other oil and gas producing jurisdictions, Alberta must navigate the bumpy journey to a lower-carbon future. But the world is set to remain dependent on fossil fuels for decades to come. This suggests the energy sector will continue to underpin not only the Alberta economy but also Canada’s export portfolio for the foreseeable future.
Jock Finlayson
Senior Fellow, Fraser Institute
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