Connect with us

Business

Business Spotlight: Expert Security Solutions

Published

9 minute read

A local company re-brands with their customers in mind! Expert Security Solutions, formally Phone Experts Security, is evolving and it’s about a lot more than just a new look!

“Having determined what we didn’t want to look like and listening to our customers feedback, we decided to make some bold changes that set us apart from all our competitors and give us some key differentiators.” – Brad Dufresne

We recently sat down with Expert Security Solutions’ owner Brad Dufresne and spoke about the company’s renewed focus on security solutions and how it all began.

Q: When did The Phone Experts first begin to focus on security solutions and what was the catalyst for that?

A: The Phone Experts Security was born in 1995 out of a need that we saw for a local, reputable company to provide security systems for small and medium commercial businesses. At the time we were doing a lot of network cabling for computer and telephone systems and we were often asked if we could wire for security, so it seemed like a great fit for our business.

Q: Did you always plan on offering residential security solutions as well or did that come later?

A: While we never ruled out the prospect of providing residential security it wasn’t our focus; but we would regularly receive requests for security quotes from the consumer market, so we eventually started to sell and install in that segment as well. Back then our greatest obstacle to being competitive in the residential market was our ability to finance the customers over 3-year terms. Providers like ADT and VOX were able to do this, but we lacked the capital. The only way we could compete was to provide the hardware and installation at or below our cost and rely on revenue from monitoring to attain profitability.

Q: Tell us more about Expert Security Solutions- why the re-brand and why now?

A: The re-brand gives us the opportunity to tell customers we aren’t just a phone company that sells security, and it allows us to retool and redefine who we are as a security provider. We got to take a hard look at the industry and make decisions about what we didn’t like about the industry and offer customers a better product and service than what’s typically offered in both the consumer and commercial markets.

Q: How will you be offering better products and service- what does that mean to you?

A: The products and services we offer are tailored to what our customer needs are and ensuring they are protected. We are a security company that provides security products that go beyond what the average alarm company will provide at a price point that is fair to both the customer and the company. The installation will be completed by professional well-trained technicians who will exceed the customers expectations. We are constantly evaluating products to ensure that we are current and relevant with respect to changing technologies and we are constantly evaluating our customer service – we want to provide exceptional customer experiences.

Q: Tell us more about what went into re-imagining Expert Security Solutions; what did you discover about your business and your customers?

A: We started by asking ourselves questions like; Why we are in business, How do we differ from our competitors, What level of service do we provide, What image we want to convey and Who our customers are and Who we want our customers to be?

The answers we came up with provided us with a clear sense of what we want to be.

Then we created a value statement. This was created by our security team, specifically for the security division;

“We are a local company that cares about protecting what you value most, through innovative and personalized security solutions, while providing an exceptional customer experience.”

We want to create loyal clients that refer others and exceed our customers expectations while providing quality customized security.

Q: You certainly did your research! So where does all this bring Expert Security Solutions? What’s the way forward?

A: Having determined what we didn’t want to look like and listening to our customers feedback, we decided to make some bold changes that set us apart from all our competitors and give us some key differentiators.

The three pillars to our change and future success are the following:

No Contracts for Monitoring

We believe this is our key differentiator and the one that holds us the most accountable to our customers. When customers sign a long-term contract for the installation and monitoring of their security it puts them a terrible bargaining position when it comes to ongoing maintenance and even for the quality of the initial installation. By having no contract for the monitoring, it gives the customer the freedom to leave us if we aren’t providing the services they anticipated. While this a huge risk to us, I love the potential implications because it makes us constantly review our products and services to ensure that we truly are providing the best products and services at a competitive price.

Customer Loyalty Program

We review our customer accounts regularly to ensure they have opportunities to upgrade to current equipment and new technology. We have incentives for new and current customers.

Ongoing Support

Our dispatch is local and our technicians are local too. This allows us to offer services like troubleshooting and service work faster than a company that isn’t local. Our technicians can be reached 24 hours a day for technical issues or concerns.

Q: Any final thoughts on the future?

A: I believe that our vision for Expert Security Solutions as a “customer first, continuous improvement, learning organization”, will set us apart from the competition. But our success will hinge on our ability to get word of mouth advertising out to the market, so people will want to buy from us and seek out our services when required.

 

Check out these other great products and services from The Phone Experts/Expert Security Solutions:

Expert IT Solutions– From cloud managed antivirus to our full suite of remote and onsite support options,  Expert IT Solutions keeps your business concentrated on business not your IT infrastructure. We keep your data secure by using our online back up services, available to all business service clients, and offer multiple combinations of services to fit your business needs.

Find out more

Consumer Solutions – Phone Experts Consumer Solutions, provides wireless and internet services across Alberta, this includes Optik TV solutions, and rural services. Offering the latest cellphones, smartphones, prepaid devices and tablets!

Find out more

Business Solutions – Go where your business takes you! Enable business growth and success with the right solutions and services from Phone Experts Business Solutions, backed by network reliability and industry expertise. We keep your business connected on the go.

Find out more

 

The Phone Experts/Expert Security Solutions

ADDRESS:

4724 – 60th St, Red Deer, AB T4N 7C7

PHONE:

403-343-1122

EMAIL:

[email protected]

 

 

 

Todayville Content Team works with a wide variety of clients to develop compelling content solutions. Our experienced team develops strategic campaigns that use video and storytelling, digital advertising and social media to help our clients position and distinguish themselves in the market.

Follow Author

Business

The Climate-Risk Industrial Complex and the Manufactured Insurance Crisis

Published on

We’ve all seen the headlines — such as the below — loudly proclaiming that due to climate change the insurance industry is in crisis, and even that total economic collapse may soon follow. For instance, since 2019, the New York Times, one of the primary champions of this narrative, has published more than 1,250 articles on climate change and insurance.

Climate advocates have embraced the idea of a climate-fueled insurance crisis as it neatly ties together the hyping of extreme weather and alleged financial consequences for ordinary people. The oft-cited remedy to the claimed crisis is, of course, to be found in energy policy: “The only long-term solution to preserve an insurable future is to transition from fossil fuels and other greenhouse-gas-emitting industries.”

However, it is not just climate advocates promoting the notion that climate change is fundamentally threatening the insurance industry. A climate-risk industrial complex has emerged in this space and a lot of money is being made by a lot of people. The virtuous veneer of climate advocacy serves to discourage scrutiny and accountability.

In this series, I take a deep dive into the “crisis,” its origins, its politics, and its tenuous relationship with actual climate science.¹ Today, I kick things off by sharing three fundamental, and perhaps surprising, facts that go a long way to explaining why insurance prices have increased and who benefits:

  • Property/casualty insurance is raking in record profits;
  • Insurance underwriting returns vary year-to-year but show no trend;
  • “Climate” risk assessments are unreliable and a cause of higher insurance prices.

Grab a cup of coffee, settle in, and let’s go . . .

Share

If you value the deep dives such as this one, which you will find no where else,

please consider supporting THB with a paid subscription!

Property/casualty insurance is raking in record profits

This year is shaping up to be an extremely profitable year for the property/casualty (P/C) insurance industry. In a report covering the first six months of 2025, the National Association of Insurance Commissioners (NAIC) shares the good news (emphasis added):

Despite heavy catastrophe losses, including the costliest wildfires on record, the U.S. Property & Casualty (P&C) industry recorded its best mid-year underwriting gain in nearly 20 years.

In the second half of 2025, returns got even better for the P/C industry. According to a new report from S&P Global Intelligence, as reported by Carrier Management (emphases added):

For U.S. P/C insurers, it just doesn’t get any better than this. . . With a combined ratio of 89.1 for third-quarter 2025, the U.S. property/casualty insurance industry had its best quarter in at least a quarter of a century—and maybe longer, S&P Market Intelligence said.

Taking a longer view, the extremely profitable 2025 follows significant industry profitability in 2023 and 2024, according to the National Association of Insurance Commissioners (NAIC), as shown in the figure below.

P/C industry profitability 2015 to 2024. Source: NAIC.

What accounts for the high profits?

The NAIC explains:

Strong premium growth, driven largely by rate increases, coupled with abating economic inflation . . . Net income nearly doubled compared to last year, attributed to the underwriting profit and healthy investment returns.

Below, I’ll pick up the issue of rate increases and explore one big reason why they have occurred.

If there is a P/C insurance crisis, it may be in figuring out how to explain its impressive returns at the same time that the climate lobby is telling everyone that the industry is collapsing.

Share

Insurance underwriting returns vary year-to-year but show no trend

The P/C industry makes money primarily in two ways — underwriting of insurance policies and investment income. Typically, insurance companies seek to break even, or lose little, on insurance underwriting and earn profits on investment income.

Warren Buffet, in his 2009 letter to Berkshire Hathaway shareholders, explained concisely how the P/C industry works:

Our property-casualty (P/C) insurance business has been the engine behind Berkshire’s growth and will continue to be. It has worked wonders for us. We carry our P/C companies on our books at $15.5 billion more than their net tangible assets, an amount lodged in our “Goodwill” account. These companies, however, are worth far more than their carrying value– and the following look at the economic model of the P/C industry will tell you why.

Insurers receive premiums upfront and pay claims later. In extreme cases, such as those arising from certain workers’ compensation accidents, payments can stretch over decades. This collect-now, pay-later model leaves us holding large sums– money we call “float”– that will eventually go to others. Meanwhile, we get to invest this float for Berkshire’s benefit. Though individual policies and claims come and go, the amount of float we hold remains remarkably stable in relation to premium volume. Consequently, as our business grows, so does our float.

If premiums exceed the total of expenses and eventual losses, we register an underwriting profit that adds to the investment income produced from the float. This combination allows us to enjoy the use of free money– and, better yet, get paid for holding it. Alas, the hope of this happy result attracts intense competition, so vigorous in most years as to cause the P/C industry as a whole to operate at a significant underwriting loss. This loss, in effect, is what the industry pays to hold its float. Usually this cost is fairly low, but in some catastrophe-ridden years the cost from underwriting losses more than eats up the income derived from use of float.

The figure below, using data from the Insurance Information Institute, shows the underwriting performance of the P/C industry from 2004 to 2024.

Source: III, adjusted to 2025 dollars via CPI.

The time series shows lots of ups and downs, but no trend — by design, as Buffet explained. There are certainly no signs of an underwriting crisis, much less indications of a coming collapse. The P/C industry looks both well-managed and healthy.

Share

“Climate” risk assessments are unreliable and a cause of higher insurance prices

Source: NAIC

If profits are high and underwriting is steady, then what then accounts for increasing insurance prices — which, as of the end of 2024, increased 29 consecutive quarters in a row (above)?

A big part of the answer is Climate Change. But not how you might think.

A decade ago, Mark Carney — then Governor of the Bank of England and today Prime Minister of Canada — gave an influential speech titled, Breaking the Tragedy of the Horizon – climate change and financial stability.

Carney argued that the insurance industry was at risk due to changes in the climatology of extreme events that were not properly understood by experts in the industry:

[T]here are some estimates that currently modelled losses could be undervalued by as much as 50% if recent weather trends were to prove representative of the new normal. . . Such developments have the potential to shift the balance between premiums and claims significantly, and render currently lucrative business non-viable.

Coincident with Carney’s 2015 speech, the Bank of England released a report on the impacts of climate change on the insurance industry, and noted that conventional catastrophe modeling did not effectively consider a changing climate. The Bank of England kicked off a longstanding campaign to convince people that extreme weather events were changing dramatically in the near term.

Subsequently, in 2019, the Bank of England required firms to assess their “climate risks.” This guidance was updated last week. In (a coordinated) parallel effort, national and international organizations focused on “climate risk” to the financial sector started multiplying — such as the Climate Financial Risk Forum and the Network for Greening the Financial System.

The climate-risk industry was born circa 2019.

There is an incredible story to be told here (and Jessica Weinkle is the go-to expert), but for today, the key takeaways are that (a) the notion of “climate risk” to finance, including insurance, led to the creation of a “climate risk” industry, and (b) within this industry, a new family of risk assessment vendors emerged, promising to satisfy the new demands for climate risk disclosure and risk modeling.

The Global Association of Risk Professionals (GARP) explains:

As this [“climate risk”] was a new discipline for most financial firms, many turned to third party providers (“vendors”) to help them with different areas of expertise. There are now many physical risk data vendors, which offer a variety of services to financial institutions. While vendor offerings often sound alike — providing projections of how physical risk could evolve for locations across a range of risks and climate scenarios — they can differ significantly in terms of features, approach, or suitability for specific needs, and the underlying models that these providers use differ in methodology and assumptions.

GARP just published an incredibly important study that assessed how 13 different “climate risk” vendors modeled physical risk and risk of loss across 100 individual structures around the world.²

The results are shocking — given how they are used in industry, but should not be surprising — given what we know about modeling.

There is absolutely no consensus across vendors about “climate risk” in terms of either physical risks or risks of loss.

The figure below shows, for 100 different properties around the world, the differences in modeled 200-year flood risk across the 13 vendors, as refelcted in modeled flood heights. The maximum difference among the properties across vendors is about 12 meters and the median difference is about 2.7 meters — These are huge differences.

Source: GARP 2025

In terms of risk of loss, the models have an even greater spread. The figure below shows that for a modeled 200-year flood, 10 properties are modeled by at least one vendor to have total losses (100%) while another vendor models the same properties to have no losses, under the exact same event. The median difference between minimum and maximum modeled loss ratio is 30% — Another huge number.³

Source: GARP 2025.

Insurance pricing does not scale linearly with increasing modeled loss ratios. Consider that the difference between a modeled 10% loss ratio and a 40% loss ratio (i.e., the 30% median difference across vendors from above) might result in a 10x increase in insurance rates. Risk adverse insurers have incentives to price at the most extreme modeled loss.

Model inaccuracies, unceratinties, spread, and ambiguity are feature not flaws when it comes to making money. “Climate risk” modeling has resulted in a financial windfall not just for the newly created climate analytics industry, but also for insurers and reinsurers who have seen the envelope of modeled losses expand. The need for new models, of questionabl fidelity, are necessary to satisfy industry guidance and government regulators.

The net result has been a seemingly scientific justification for increasing insurance rates.⁴

There are of course real changes in physical risk, exposure, and vulnerability as well as the regulatory and political contexts within which the P/C industry must operate. The discipline of catastrophe modeling has long integrated these factors to assess risks. As insurance policies and reinsurance contracts are typically implemented on a one-year basis, and this well-positioned to incorporate changng perceptions of risk, this series will explore why a new “climate risk” assessment industry was even needed in the first place.

What about that “climate risk”? THB readers will be very familiar with the science of extreme events and climate change, which, as reported here, happens to be consistent with both the Intergovernmental Panel on Climate Change and those in the legacy catastrophe modeling community.

One of those modeling firms, Verisk, gets the last word for today:

We estimate about 1% of year-on-year increases in AAL [Average Annual Loss] are attributable to climate change. Such small shifts can easily get lost behind other sources of systematic loss increase discussed in this report, such as inflation and exposure growth. The random volatility from internal climate variability also dwarfs the small positive climate change signal.

Before you go — If you learned something from this post, please click that “❤️ Like” button — More likes mean that THB rises in the Substack algorithm and gets in front of more readers. More readers mean that THB reaches more people in more places, broadening understandings and discussions of complex issues where science meets politics. Thanks!

Comments, questions, discussion, critique — all welcome!

Leave a comment

If you value THB please consider subscribing. Paid subscribers make THB go and also have access to THB Pro, with PDFs of some of my books, THB Insider, Five Figures, and paywalled THB posts. Plus you get to participate in the lively, diverse, and informed discussions under every post. Thank you!

 

1 I recommend reading and following my colleague Jessica Weinkle, who is also exploring this same issue.
2 The vendors are: Climate X, Fathom, First Street, ICE, JBA Risk Management, Jupiter Intelligence, Moody’s, MSCI, Planetrics, a McKinsey & Company solution, Riskthinking.AI, S&P Global, Twinn by Haskoning, XDI.
3 If you have been following recent reporting on Zillow and its climate risk scores, the new GARP report shows undeniably that these scores are largely meaningless in terms of actually quantifying risks.
4 There are of course many other complexities and the P/C industry does indeed face real challenges — including the changing nature of physical risk, risk of loss, and the politics of each. See, for instance this THB post on California’s insurance crisis.

Subscribe to The Honest Broker.

For the full experience, upgrade your subscription.

Continue Reading

Bruce Dowbiggin

Integration Or Indignation: Whose Strategy Worked Best Against Trump?

Published on

““He knows nothing; and he thinks he knows everything. That points clearly to a political career.” George Bernard Shaw

In the days immediately following Donald Trump’s rude intervention into the 2025 Canadian federal election— suggesting Canada might best choose American statehood— two schools of thought emerged.

The first and most impactful school in the short term was the fainting-goat response of Canadian’s elites. Sensing an opening in which to erode Pierre Poilievre’s massive lead in the 2024 polls over Justin Trudeau, the Laurentian elite concocted Elbows Up, a self-pity response long on hurt feelings and short on addressing the issues Trump had cited in his trashing of the Canadian nation state.

In short order they fired Trudeau into oblivion, imported career banker Mark Carney as their new leader in a sham convention and convinced Canada’s Boomers that Trump had the tanks ready to go into Saskatchewan at a moment’s notice. The Elbows Up meme— citing Gordie Howe— clinched the group pout.

(In fact, Trump has said that America is the world’s greatest market, and if those who’ve used it for free in the past [Canada] want to keep special access they need to pay tariffs to the U.S. or drop protectionist charges on dairy and more against the U.S.)

The ruse worked out better than they could have ever imagined with Trump even saying he preferred to negotiate with Carney over Poilievre. In short order the Tories were shoved aside, the NDP kneecapped and the pet media anointed Carney the genius skewing Canada away from its largest trade partner to the Eurosphere. We remain in that bubble, although the fulsome promises of Carney’s first days are now coming due.

Which brings us to the second reaction. That was Alberta premier Danielle Smith bolting to Mar A Lago in the days following Trump’s comments. Her goal was to put pride aside and accept that a new world order was in play for Canada. She met with U.S. officials and, briefly, with Trump to remind them that Canada’s energy industry was integral to American prosperity and Canadian stability.

Needless to say, the fainting goats pitched a fit that not everyone was clutching pearls and rending garments in the wake of Trump’s dismissive assessment of his northern neighbours. Their solution to Trump was to join China in retaliatory tariffs— the only two nations to do so— and to boycott American products and travel. Like the ascetic monks they cut themselves off from real life. Trump has yet to get back to Carney the Magnificent

And Smith? She was a “traitor” or a “subversive” who should be keel hauled in the North Saskatchewan. For much of the intervening months she has been attacked at home in Alberta by the N-Deeps and in Ottawa by just about everyone on CBC, CTV, Global and the Globe & Mail. “How could she meet with the Cheeto?”

Nonetheless conservatives in the province moved toward a more independence within Canada. Smith articulated her demands for Alberta to prevent a referendum on whether to remain within Confederation. At the top of her list were pipelines and access to tidewater. Ergo, a no-go for BC’s squish premier David Eby who is the process of handing over his province to First Nations.

It became obvious that for all of Carney’s alleged diplomacy in Europe and Asia (is the man ever home?) he had a brewing disaster in the West with Alberta and Saskatchewan growing restless. In a striking move against the status quo, Nutrien announced it would ship its potash to tidewater via the U.S., thereby bypassing Vancouver’s strike-prone, outdated port and denying them billions.

Suddenly, Smith’s business approach began making eminent good sense if the goal is to keep Canada as one. So we saw last week’s “memorandum of understanding” between Alberta and Ottawa trading off carbon capture and carbon taxes for potential pipelines to tidewater on the B.C. coast. A little bit of something for everyone and a surrender on other things.

The most amazing feature of the Mark Carney/Danielle Smith MOU is that both politicians probably need the deal to fail. Carney can tell fossil-fuel enemy Quebec that he tried to reason with Smith, and Smith can say she tried to meet the federalists halfway. Failure suits their larger purposes. Which is for Carney to fold Canada into Euro climate insanity and Smith into a strong leverage against the pro-Canada petitioners in her province.

Soon enough, at the AFN Special Chiefs Assembly, FN Chief Cindy Woodhouse Nepinak told Carney that  “Turtle Island” (the FN term for North America popularized by white hippy poet Gary Snyder) belongs to the FN people “from coast to coast to coast.” The pusillanimous Eby quickly piped up about tanker bans and the sanctity of B.C. waters etc.

Others pointed out the massive flaw in a plan to attract private interests to build a vital bitumen pipeline if the tankers it fills are not allowed to  sail through the Dixon Entrance to get to Asia.

But then Eby got Nutrien’s message that his power-sharing with the indigenous might cause other provinces to bypass B.C. (imagine California telling Texas it can’t ship through its ports over moral objections to a product). He’s now saying he’s open to pipelines but not to lift the tanker ban along the coast. Whatever.

Meanwhile the kookaburras of isolation back east continue with virtue signalling on American booze— N.S. to sell off its remains stocks — while dreaming that Trump’s departure will lead to the good-old days of reliance on America’s generosity.

But Smith looks to be wining the race. B.C.’s population shrank 0.04 percent in the second quarter of 2025, the only jurisdiction in Canada to do so. Meanwhile, Alberta is heading toward five million people, with interprovincial migrants making up 21 percent of its growth.

But what did you expect from the Carney/ Eby Tantrum Tandem? They keep selling fear in place of GDP. As GBS observed, “You have learnt something. That always feels at first as if you have lost something.”

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.

Continue Reading

Trending

X