Business
Business Spotlight: Expert Security Solutions
A local company re-brands with their customers in mind! Expert Security Solutions, formally Phone Experts Security, is evolving and it’s about a lot more than just a new look!
“Having determined what we didn’t want to look like and listening to our customers feedback, we decided to make some bold changes that set us apart from all our competitors and give us some key differentiators.” – Brad Dufresne
We recently sat down with Expert Security Solutions’ owner Brad Dufresne and spoke about the company’s renewed focus on security solutions and how it all began.

Q: When did The Phone Experts first begin to focus on security solutions and what was the catalyst for that?
A: The Phone Experts Security was born in 1995 out of a need that we saw for a local, reputable company to provide security systems for small and medium commercial businesses. At the time we were doing a lot of network cabling for computer and telephone systems and we were often asked if we could wire for security, so it seemed like a great fit for our business.
Q: Did you always plan on offering residential security solutions as well or did that come later?
A: While we never ruled out the prospect of providing residential security it wasn’t our focus; but we would regularly receive requests for security quotes from the consumer market, so we eventually started to sell and install in that segment as well. Back then our greatest obstacle to being competitive in the residential market was our ability to finance the customers over 3-year terms. Providers like ADT and VOX were able to do this, but we lacked the capital. The only way we could compete was to provide the hardware and installation at or below our cost and rely on revenue from monitoring to attain profitability.
Q: Tell us more about Expert Security Solutions- why the re-brand and why now?
A: The re-brand gives us the opportunity to tell customers we aren’t just a phone company that sells security, and it allows us to retool and redefine who we are as a security provider. We got to take a hard look at the industry and make decisions about what we didn’t like about the industry and offer customers a better product and service than what’s typically offered in both the consumer and commercial markets.

Q: How will you be offering better products and service- what does that mean to you?
A: The products and services we offer are tailored to what our customer needs are and ensuring they are protected. We are a security company that provides security products that go beyond what the average alarm company will provide at a price point that is fair to both the customer and the company. The installation will be completed by professional well-trained technicians who will exceed the customers expectations. We are constantly evaluating products to ensure that we are current and relevant with respect to changing technologies and we are constantly evaluating our customer service – we want to provide exceptional customer experiences.
Q: Tell us more about what went into re-imagining Expert Security Solutions; what did you discover about your business and your customers?
A: We started by asking ourselves questions like; Why we are in business, How do we differ from our competitors, What level of service do we provide, What image we want to convey and Who our customers are and Who we want our customers to be?
The answers we came up with provided us with a clear sense of what we want to be.
Then we created a value statement. This was created by our security team, specifically for the security division;
“We are a local company that cares about protecting what you value most, through innovative and personalized security solutions, while providing an exceptional customer experience.”
We want to create loyal clients that refer others and exceed our customers expectations while providing quality customized security.
Q: You certainly did your research! So where does all this bring Expert Security Solutions? What’s the way forward?
A: Having determined what we didn’t want to look like and listening to our customers feedback, we decided to make some bold changes that set us apart from all our competitors and give us some key differentiators.
The three pillars to our change and future success are the following:
No Contracts for Monitoring
We believe this is our key differentiator and the one that holds us the most accountable to our customers. When customers sign a long-term contract for the installation and monitoring of their security it puts them a terrible bargaining position when it comes to ongoing maintenance and even for the quality of the initial installation. By having no contract for the monitoring, it gives the customer the freedom to leave us if we aren’t providing the services they anticipated. While this a huge risk to us, I love the potential implications because it makes us constantly review our products and services to ensure that we truly are providing the best products and services at a competitive price.
Customer Loyalty Program
We review our customer accounts regularly to ensure they have opportunities to upgrade to current equipment and new technology. We have incentives for new and current customers.
Ongoing Support
Our dispatch is local and our technicians are local too. This allows us to offer services like troubleshooting and service work faster than a company that isn’t local. Our technicians can be reached 24 hours a day for technical issues or concerns.
Q: Any final thoughts on the future?
A: I believe that our vision for Expert Security Solutions as a “customer first, continuous improvement, learning organization”, will set us apart from the competition. But our success will hinge on our ability to get word of mouth advertising out to the market, so people will want to buy from us and seek out our services when required.
Check out these other great products and services from The Phone Experts/Expert Security Solutions:
Expert IT Solutions– From cloud managed antivirus to our full suite of remote and onsite support options, Expert IT Solutions keeps your business concentrated on business not your IT infrastructure. We keep your data secure by using our online back up services, available to all business service clients, and offer multiple combinations of services to fit your business needs.
Consumer Solutions – Phone Experts Consumer Solutions, provides wireless and internet services across Alberta, this includes Optik TV solutions, and rural services. Offering the latest cellphones, smartphones, prepaid devices and tablets!
Business Solutions – Go where your business takes you! Enable business growth and success with the right solutions and services from Phone Experts Business Solutions, backed by network reliability and industry expertise. We keep your business connected on the go.
The Phone Experts/Expert Security Solutions
ADDRESS:
4724 – 60th St, Red Deer, AB T4N 7C7
PHONE:
403-343-1122
EMAIL:
[email protected]
Automotive
Canada’s EV Mandate Is Running On Empty
From the Frontier Centre for Public Policy
At what point does Ottawa admit its EV plan isn’t working?
Electric vehicles produce more pollution than the gas-powered cars they’re replacing.
This revelation, emerging from life-cycle and supply chain audits, exposes the false claim behind Ottawa’s more than $50 billion experiment. A Volvo study found that manufacturing an EV generates 70 per cent more emissions than building a comparable conventional vehicle because battery production is energy-intensive and often powered by coal in countries such as China. Depending on the electricity grid, it can take years or never for an EV to offset that initial carbon debt.
Prime Minister Mark Carney paused the federal electric vehicle (EV) mandate for 2026 due to public pressure and corporate failures while keeping the 2030 and 2035 targets. The mandate requires 20 per cent of new vehicles sold in 2026 to be zero-emission, rising to 60 per cent in 2030 and 100 per cent in 2035. Carney inherited this policy crisis but is reluctant to abandon it.
Industry failures and Trump tariffs forced Ottawa’s hand. Northvolt received $240 million in federal subsidies for a Quebec battery plant before filing for bankruptcy. Lion Electric burned through $100 million before announcing layoffs. Arrival, a U.K.-based electric van and bus manufacturer, collapsed entirely. Stellantis and LG Energy Solution extracted $15 billion for Windsor. Volkswagen secured $13 billion for St. Thomas.
The federal government committed more than $50 billion in subsidies and tax credits to prop up Canada’s EV industry. Ottawa defended these payouts as necessary to match the U.S. Inflation Reduction Act, which offers major incentives for EV and battery manufacturing. That is twice Manitoba’s annual operating budget. Every Manitoban could have had a two-year tax holiday with the public money Ottawa wasted on EVs.
Even with incentives, EVs reached only 15 per cent of new vehicle sales in 2024, far short of the mandated levels for 2026 and 2030. When federal subsidies ended in January 2025, sales collapsed to nine per cent, revealing the true level of consumer demand. Dealer lots overflowed with unsold inventory. EV sales also slowed in the U.S. and Europe in 2024, showing that cooling demand is a broader trend.
As economist Friedrich Hayek observed, “The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.” Politicians and bureaucrats cannot know what millions of Canadians know about their own needs. When federal ministers mandate which vehicles Canadians must buy and which companies deserve billions, they substitute the judgment of a few hundred officials for the collective wisdom of an entire market.
Bureaucrats draft regulations that determine the vehicles Canadians must purchase years from now, as if they can predict technology and consumer preferences better than markets.
Green ideology provided perfect cover. Invoke a climate emergency and fiscal responsibility vanishes. Question more than $50 billion in subsidies and you are labelled a climate denier. Point out the environmental costs of battery production, and you are accused of spreading misinformation.
History repeatedly teaches that central planning always fails. Soviet five-year plans, Venezuela’s resource nationalization and Britain’s industrial policy failures all show the same pattern. Every attempt to run economies from political offices ends in misallocation, waste and outcomes opposite to those promised. Concentrated political power cannot ever match the intelligence of free markets responding to real prices and constraints.
Markets collect information that no central planner can access. Prices signal scarcity and value. Profits and losses reward accuracy and punish error. When governments override these mechanisms with mandates and subsidies, they impair the information system that enables rational economic decisions.
The EV mandate forced a technological shift and failed. Billions in subsidies went to failing companies. Taxpayers absorbed losses while corporations walked away. Workers lost their jobs.
Canada needs a full repeal of the EV mandate and a retreat from PMO planners directing market decisions. The law must be struck, not paused. The contrived 2030 and 2035 targets must be abandoned.
Markets, not cabinet ministers, must determine what technologies Canadians choose.
Marco Navarro-Genie is vice-president of research at the Frontier Centre for Public Policy and co-author, with Barry Cooper, of Canada’s COVID: The Story of a Pandemic Moral Panic (2023).
Automotive
Trump Deals Biden’s EV Dreams A Death Blow

From the Daily Caller News Foundation
President Donald Trump dealt the dreams of former President Joe Biden for an all-electric fleet of American cars a fatal blow on Thursday by terminating the onerous Corporate Average Fuel Economy (CAFE) standards Biden invoked in 2022 and further tightened in 2024.
“We’re officially terminating Joe Biden’s ridiculously burdensome, horrible actually, CAFE standards, that imposed expensive restrictions… It puts tremendous pressure on upward car prices,” Trump said during a press conference held in the Oval Office Thursday afternoon.
The Biden standards, which cranked down on allowable tailpipe emissions and raised industry-wide average car mileage to a stratospheric 50.4 miles per gallon requirement by 2030, were the centerpiece of his strategy to force American consumers to buy electric vehicles by intentionally forcing up prices for traditional internal combustion models.
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That’s right, America: Your government, led by Joe Biden’s autopen and the woke staffers who wielded it, intentionally and with malice aforethought drove up the prices of the gas powered cars you actually want to buy to try to force you to purchase electric models that poll after poll proves most of you don’t want. They did this all in the name of the global climate alarm religion, which far too many U.S. politicians use to justify a vast array of authoritarian actions.
The unbridled hubris involved in even entertaining this concept would have in the past been considered scandalous. Yet, today, it is completely in keeping with one of the central goals of the energy transition movement to drive up the costs of all traditional forms of energy to try to make the subsidized alternatives favored by the Democratic Party – wind, solar, and electric vehicles – competitive in the market. Activists in the climate alarm movement no longer even try to deny this goal – they proudly boast about it.
This was the real enterprise behind Biden’s ridiculous CAFE standards, and it is what President Trump interrupted on Thursday. It was just the latest in a series of body blows Trump and his officials have dealt the U.S. EV industry, one that could well prove fatal to many pure-play electric car companies and force major reallocations of capital budgets inside integrated automakers like Ford, GM, and Stellantis.
Naturally, the climate alarm activist community was outraged. “Trump’s action will feed America’s destructive use of oil, while hamstringing us in the green tech race against … foreign carmakers,” said Dan Becker, Director of the notorious far-left conflict group, the Center for Biological Diversity, according to the Guardian.
But here’s the thing: U.S. consumers don’t want to buy the alternative the climate alarm community and Biden administration were trying to force. Even with the attraction of Biden’s economically ruinous $7,500 per unit IRA subsidies, U.S. car buyers made clear their strong preference for big, full-size, gas-or-diesel-powered pickups and SUVs.
This reality is why Stellantis announced in September it was abandoning plans to introduce a full-size electric pickup to compete with Ford’s F-150 Lightning. Even worse for EV boosters, Ford has already cut back on production of the Lightning model, and is planning to eliminate it entirely soon, according to the Wall Street Journal. These decisions and plans were already underway long before Trump’s decision to rescind the CAFE standards, based on simple consumer demand.
Interestingly, many consumers believe Trump didn’t go far enough on Thursday, and that he should simply eliminate mileage requirements altogether. One commenter to my Substack newsletter writes, “why didn’t they just kill CAFE standards once and for all? From what clause in the Constitution does the federal government have the right to limit what type of car I can buy?…They should have just killed it outright.”
It’s a legitimate question: Why do federal regulators believe they have the right to control consumer behavior in the name of climate alarmism? In light of last year’s decision by the Supreme Court to rescind the Chevron deference – which helped facilitate the massive expansion of the federal bureaucracy for 40 long years – it’s a question that could be litigated in the months and years to come.
Joe Biden’s EV dreams are dead now, but that doesn’t mean the situation can’t possibly get even worse for the EV industry in America. Stay tuned.
David Blackmon is an energy writer and consultant based in Texas. He spent 40 years in the oil and gas business, where he specialized in public policy and communications.
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