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Business Spotlight – Calgary Entrepreneurs Bring The Gig Economy To Alberta

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Gig work has been a popular subject as of late, interesting that younger generations of Albertans are up against a lot, including a historical economic downturn, a major decrease in unionized and salary jobs, competing with experienced furloughed workers and are simply left scratching their head after putting in thousands of hours and dollars to get a formal education. Combine that with an unemployment rate of 15.5% reported as of May 2020, up from 6.7% the same time last year, we are left with a pretty grim outlook for younger generations of Albertans. 

 

What Is Gig Work?

Gig work can be referred to as self employed or simply contract, consulting or freelance work, where you as the service provider offer your skills at a preferred rate. This type of work is not new, but not only does it already consist of thousands of Canadian workers, Statistics Canada’s most recent data reported 1.7 million gig workers in Canada in 2016. Not the security we were taught to seek in our youth, but can offer a new level of freedom for those who wish to choose their work schedule, offer their skillset and grow their own personal brand.

Source: The Accelerator – From Left: CEO, Karshil Desai, CCO, Sara Mir, CSO, Shawn Moghaddami and CMO, Ankit Patel.

Incredible Minds Can Do Incredible Things 

Meet the Skilli team, a group of four like minded entrepreneurs collaborating to bring the gig economy to Alberta. Having worked in Fort McMurray in Alberta, they experienced the extent of what ‘hard work’ means for our citizens while spending time working in the Alberta Oil and Gas industry. Respect to the many hard working individuals who have overcome fires and floods in that area over the last number of years, their community resilience is inspirational. CEO Karshil Desai speaks about witnessing an opportunity while living there that would prove to be the foundation for Skilli:

“…working in software and automation in the oil and gas sector in Fort MacMurray, I was around a lot of people who made good money offering their unique skills and services…due to the economic downturn, it was unfortunate to see so many people getting laid off, but still needed to pay their bills…I noticed a huge gap in how skilled services were offered and how they were hired by the consumer..”

 

Skilli is a mobile platform that provides freelancers, contractors and service providers a place to market themselves as their own brand. There can be many challenges with traditional methods of gig work, such as finding who can provide the service you need, getting their contact details, scheduling the service, quality control of the work and invoicing for payment after the fact. I am sure there has been millions of dollars spent from word of mouth referrals for what was actually a poor quality deliverable on too many occasions. Validation is a crucial part of the Skilli process for those offering their service, as part of that process, they put the service provider first, thus providing the highest level of customer satisfaction to the end user. CSO for Skilli, Shawn Moghaddami mentions:

“…we see the value of the gig economy in Alberta, with such a large talented workforce here…for us, it is ultimately about putting the service provider first so the customer is the one that benefits…we provide the tools they need, they have the platform behind them and the support to build their own brand.” 

 

The Skilli App You Need To Watch Out For

Combining passion to help a wider community, their experience around contract work and their education on the gig economy, the team have developed their app where the platform can be utilized from anywhere. As mentioned, this type of self employment can offer a higher level of freedom than the traditional 40 hour nine-to-five. Work for yourself and lean on their knowledge base for resources on how to establish your profile, process payments, professional validation and build your confidence as a freelancer or contractor. Unfortunately the app is not available yet in Alberta, however they are proactively validating service providers for the launch of their newest version in early July. There is hope for those who can offer services and are having difficulty finding employment. Something we can all look forward to in these trying times.

 

 

Invest In Yourself

Want to be a part of what will be established as the ‘new economy’? Now is the time to re-evaluate the value you possess. Take a course, improve your skills, invest in supplies you need to offer a service as an individual or begin to construct a portfolio of previous work. Contract work has been around for a very long time, the stigma of it not being a successful career choice for your whole life is dying. Take control of your future by working for yourself. The gig economy is here and will continue to become a major part of what we call the ‘new normal’, to that point everyone here at Todayville wishes the Skilli team the best of success with the launch of their new app and look forward to their launch in early July. 

Considering becoming a service provider or seeking information? 

If you would like to learn more about Skilli or their new app. Visit their website here or social media links below.

 

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For more stories, visit Todayville Calgary

Business

DOJ drops Biden-era discrimination lawsuit against Elon Musk’s SpaceX

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Quick Hit:

The Justice Department has withdrawn a discrimination lawsuit against Elon Musk’s SpaceX that was filed during the Biden administration. The lawsuit accused SpaceX of discriminatory hiring practices against asylum seekers and refugees. The move follows ongoing cost-cutting measures led by Musk as the head of the Department of Government Efficiency under the 47th President Donald Trump’s administration.

Key Details:

  • The DOJ filed an unopposed motion in Texas federal court to lift a stay on the case, signaling its intent to formally dismiss the lawsuit.

  • The lawsuit, filed in 2023, alleged SpaceX required job applicants to be U.S. citizens or permanent residents, a restriction prosecutors argued was unlawful for many positions.

  • Elon Musk criticized the lawsuit as politically motivated, asserting that SpaceX was advised hiring non-permanent residents would violate international arms trafficking laws.

Diving Deeper:

The Justice Department, led by Attorney General Pam Bondi, has moved to drop the discrimination lawsuit against SpaceX, marking another reversal of Biden-era legal actions. The case, initiated in 2023, accused SpaceX of discriminating against asylum seekers and refugees by requiring job applicants to be U.S. citizens or permanent residents. Prosecutors claimed the hiring policy unlawfully discouraged qualified candidates from applying.

The DOJ’s decision to withdraw the case follows a judge’s earlier skepticism about the department’s authority to pursue the claims. No official reason for the withdrawal was provided, and neither Musk, SpaceX, nor the DOJ have issued public statements on the development.

Elon Musk was outspoken in his criticism of the lawsuit, labeling it as a politically motivated attack. Musk argued that SpaceX was repeatedly informed that hiring non-permanent residents would violate international arms trafficking laws, exposing the company to potential criminal penalties. He accused the Biden-era DOJ of weaponizing the case for political purposes.

The decision to drop the lawsuit coincides with Musk’s growing influence within the Trump administration, where he leads the Department of Government Efficiency (DOGE). Under his leadership, DOGE has implemented aggressive cost-cutting measures across federal agencies, including agencies that previously investigated SpaceX. The Federal Aviation Administration (FAA), which proposed fining SpaceX $633,000 for license violations in 2023, is currently under review by DOGE officials embedded within the agency.

Meanwhile, SpaceX’s regulatory challenges appear to be easing. A Texas-based environmental group recently dropped a separate lawsuit accusing the company of water pollution at its launch site near Brownsville. The withdrawal of the DOJ lawsuit signals a significant victory for Musk as he continues to navigate regulatory scrutiny while advancing his business ventures under the Trump administration.

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Business

PepsiCo joins growing list of companies tweaking DEI policies

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Quick Hit:

PepsiCo is the latest major U.S. company to adjust its diversity, equity, and inclusion (DEI) policies as 47th President Donald Trump continues his campaign to end DEI practices across the federal government and private sector. The company is shifting away from workforce representation goals and repurposing its DEI leadership, signaling a broader trend among American corporations.

Key Details:

  • PepsiCo will end DEI workforce representation goals and transition its chief DEI officer to focus on associate engagement and leadership development.

  • The company is introducing a new “Inclusion for Growth” strategy as its five-year DEI plan concludes.

  • PepsiCo joins other corporations, including Target and Alphabet-owned Google, in reconsidering DEI policies following Trump’s call to end “illegal DEI discrimination and preferences.”

Diving Deeper:

PepsiCo has announced significant changes to its DEI initiatives, aligning with a growing movement among U.S. companies to revisit diversity policies amid political pressure. According to an internal memo, the snacks and beverages giant will no longer pursue DEI workforce representation goals. Instead, its chief DEI officer will transition to a broader role that focuses on associate engagement and leadership development. This shift is part of PepsiCo’s new “Inclusion for Growth” strategy, set to replace its expiring five-year DEI plan.

The company’s decision to reevaluate its DEI policies comes as President Donald Trump continues his push against DEI practices, urging private companies to eliminate what he calls “illegal DEI discrimination and preferences.” Trump has also directed federal agencies to terminate DEI programs and has warned that academic institutions could face federal funding cuts if they continue with such policies.

PepsiCo is not alone in its reassessment. Other major corporations, including Target and Google, have also modified or are considering changes to their DEI programs. This trend reflects a broader corporate response to the evolving political landscape surrounding DEI initiatives.

Additionally, PepsiCo is expanding its supplier base by broadening opportunities for all small businesses to participate, regardless of demographic categories. The company will also discontinue participation in single demographic category surveys, further signaling its shift in approach to DEI.

As companies like PepsiCo navigate these changes, the debate over the future of DEI in corporate America continues. With Trump leading a campaign against these practices, more companies may follow suit in reevaluating their DEI strategies.

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