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Business Lessons You Can Learn from Online Gaming

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Online gaming is one of the most lucrative industries around, offering lots of valuable life lessons. Here are five ways it can help your business.

The gaming industry has been making leaps in technology for many years. They give you the chance to visit your favourite online casino, golf course, racing track, or fantasy world without leaving your home. What has made these online games so great over time is the constant review and development to help the industry evolve.

A lot can be taken from the gaming industry when running a business of your own. You can learn some key lessons by mirroring the choices that gaming companies make. Here are five important areas your business can benefit from.

Gamification tools and techniques

With the development of gamification, it has been adopted by many industries, including the research industry. Gamification aims to increase a person’s motivation to engage in specific activities by bringing gaming elements into non-gaming scenarios. A positive aspect of gamification is the use by insight professionals of progress bars, virtual currencies, and point systems, which all enhance respondents’ participation experiences.

Although gamification has been incorporated into research on many occasions, we have yet to see an effective and impactful method of optimizing it. Wouldn’t it be great if your survey’s progress bar was replaced by a virtual character displaying its progress toward completing its next quest? Within the insights industry, there have already been steps taken toward this type of gamification, and video gaming elements have proven to increase survey response rates through integration.

The impact of storytelling

For some, a story-driven plot is one of the most compelling aspects of video games. As narrative formats increasingly incorporate more compelling storylines into their gaming journey, their popularity has increased. Video games such as Danganronpa, a Japanese-made game, have proved to be successful because of their captivating detective stories and detailed characters.

We can certainly learn a lot about insight and storytelling from the impact of storytelling. To begin with, storytelling illustrates the importance of reporting insights in such a way to provide stakeholders with key information. In addition to visuals and descriptive findings, video can also be an effective storytelling tool. Video presents insight professionals with an exciting advantage when it comes to presenting findings. It’s possible to capture impactful insights by simply inviting research participants to contribute via video.

Virtual reality and immersion tactics

The gaming industry has been at the forefront when it comes to adopting new technologies such as virtual reality (VR). Virtual reality has undoubtedly revolutionized the way gamers experience gaming, primarily because artificial worlds have been created that players can fully immerse themselves in. For those who are not aware of VR technologies, it’s an advancement in the way in which we experience games and videos. The immersive experience enhances both the audio and visual aspects.

Customer loyalty

Customer loyalty is everything when it comes to online casinos. A loyal customer is much more likely to be a repeat customer. These loyal customers are also more likely to recommend the business to a friend. Featuring a loyalty program in your business gives you the perfect chance to reward loyal customers. These methods are great for driving sales, as new customers will want to receive the same rewards as their friends.

Email marketing campaigns and social media platforms are used in the gaming industry as a way to communicate with customers. Repeat purchases are encouraged with specific day deals and rewards which give players a gift for playing and visiting the site.

Becoming mobile-friendly

Nearly all games you can find on dedicated consoles have a mobile version. Our smartphones are basically small computers in our pockets. The convenience and ease of use have enabled smartphones to become a staple in modern society, which is why so many gaming platforms are releasing these versions.

Similar to the gaming industry, you should make your business mobile friendly. Your website should run as fast and smooth as it would on a laptop or computer, with as much accessibility and ease.

 

Todayville Content Team works with a wide variety of clients to develop compelling content solutions. Our experienced team develops strategic campaigns that use video and storytelling, digital advertising and social media to help our clients position and distinguish themselves in the market.

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The bizarre story of Taro Tsujimoto

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The National Hockey League (NHL) has seen its fair share of strange moments, but few compare to the bizarre and hilarious tale of Taro Tsujimoto, a player who never existed. His “selection” in the 1974 NHL Draft remains one of the most legendary pranks in hockey history. If you want to wager on actual players, making the 1xBet app download is definitely a great idea.

In the 1970s, the NHL Draft was a much less glamorous event than today. It was a tedious process conducted over the phone, with teams calling in their picks. The 3 biggest highlights of what happened during that year’s draft were:

  • the draft dragged on for hours;
  • there were multiple rounds and teams selecting unknown prospects from obscure leagues;
  • frustrated with the monotony, Buffalo Sabres general manager Punch Imlach decided to have a little fun.

As the 11th round approached, Imlach instructed his team’s representative to draft Taro Tsujimoto, a supposed forward from the Tokyo Katanas of the Japan Ice Hockey League. The name sounded authentic enough. The league officials, unfamiliar with Japanese hockey, accepted the pick without question. By downloading the 1xBet app you will also be able to wager on great NHL teams too.

A small problem

There was a small problem with all of this, as 2 things didn’t exist: Tsujimoto and the Tokyo Katanas. Imlach had completely fabricated the player as a joke, taking advantage of the NHL’s lack of verification. When it comes to NHL wagers, there is no better platform than the 1xBet Canada site.

For weeks, the league listed Tsujimoto as an official draft pick, and even some newspapers reported on Buffalo’s mysterious new Japanese prospect. Eventually, the Sabres admitted the hoax, and the NHL was forced to retroactively erase the selection from its records.

Despite being a fictional player, Taro Tsujimoto took on a life of his own. Buffalo Sabres fans embraced the prank, and over the years, his name has become a cult legend in hockey culture. Some fans even wore jerseys with “Tsujimoto” on the back. The joke persisted so much that when EA Sports released NHL video games, players could occasionally find Tsujimoto in the game’s draft pool as a hidden Easter egg.

More than just a prank, the story of Taro Tsujimoto highlights 2 things: the quirks of old-school sports management and the creativity of one of hockey’s most colorful executives. Today, with the draft process being highly scrutinized and broadcast live, such a prank would be impossible. But Tsujimoto’s legacy lives on as one of hockey’s greatest inside jokes. What is not a joke are the great rewards that a platform like the Canadian 1xBet site can give you.

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60% of Canadians gamble each month – why the industry is going from strength to strength

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When it comes to regulating gambling, Canada has a somewhat relaxed approach. The Canadian Gaming Association oversees the industry, but it’s up to individual provinces to enact and enforce any laws relating to online casino gaming, sports betting, traditional casino gaming, and other forms of gambling.

Canada’s online casino gaming laws are not totally clear, but individual provinces are starting to put this right. Ontario was the first and did so when it launched its own regulated igaming market in April 2022. Now some other provinces have followed suit, creating a safer igaming environment for players in those provinces. Below is a look at gambling in Canada compared to other parts of the world, at gaming laws in Alberta compared to other provinces, and at the future of the Canadian, US, and UK gambling industries.

Canada: a forever love of gambling

Gambling in some form or other has always been popular in Canada. Way back in the 1990s, research found six in ten Canadians (60%) gambled every month. Additionally, four in ten (43%) spent between 1 and 20 Canadian dollars on gambling. Fast forward to today and the Canadian gambling market is worth 14.2 billion US dollars as of January 2024, according to data on the website of consumer and market data company Statista.

It seems Canada enjoys wagering just as much as two other countries that love a gamble: the US and the UK. Data on the Statista website shows that 49% of US adults took part in gambling activities in 2023. Fifty-six percent said their attitude towards gambling had relaxed, compared to the 50% of 2019.

The UK returned similar stats for the same year. Forty-eight percent of adults reported engaging in gambling activity. Online casinos generated the most gross gambling yield in 2023, but it was the nation’s National Lottery that people played the most.

 

Alberta: following Ontario’s lead

The regulatory developments in Ontario have triggered movement in Alberta. In May 2024, Bill 16, the Red Tape Reduction Amendment Act, made it through the process and later received Royal Assent to become law. The act removes the monopoly of gaming by a single government entity and will allow private operators, licensed by Alberta’s provincial regulator, to provide online gaming services in Alberta, meaning players will have a choice of more than one Alberta online casino to play at.

The regulation transforms Alberta into one of the more liberal provinces when it comes to online gambling, others being Quebec, Ontario, and British Columbia.

Several provinces, such as Novia Scotia and Northwest Territories, have no provincially regulated online gaming sites. Some also restrict betting on horse racing and/or other types of sports betting, obliging citizens to use international betting sites for freedom from caps and betting on as many events as they wish.

What lies ahead for the Canadian, US, and UK gambling industries?

Canada’s appetite for gambling is clear, and the industry’s online sector is beginning to thrive. Ontario has enjoyed vast success by creating its own regulated market, one which, in just its first year, saw Canadians place billions in wagers and the industry itself generate more than a billion in total gaming revenue.

Canada can expect to see other provinces follow Ontario’s lead and allow private operators to provide services in the province under license. The purpose of the regulation is player protection. Any province that develops a regulated market will focus on this, so there will also be regulations around the advertising of gambling services.

The US

Gambling online is the future for the US, too, although states are slow to legalize it. As of September 2024, 38 states had legalized sports betting, following the US Supreme Court’s ruling that states could regulate sports gambling directly.

Despite allowing sports betting, some states only permit in-person betting, and only a few states allow online casino gaming. Operators believe online casino gaming is the future of gambling.

The UK

In the UK, the use of artificial intelligence (AI) will get bigger and bigger. Companies have realized AI can enhance players’ experience and are embracing it more and more. For instance, sports betting websites can use it to crunch data and provide iGamers with stats and other data to make better betting decisions. They’re also understanding they can use AI to prioritize content players are likely to be interested in and to personalize their offerings and services to players’ preferences.

Canada enjoys gambling as much as America and the UK. Although laws around igaming are more of a grey area in Canada, some provinces are clearing the issue up by creating regulated markets and experiencing great success. As time goes by, more are sure to follow.

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