Building a Brand from scratch

In January 2019, whilst a student in the Media Studies and Professional Communication program at Red Deer College, I began my brand Teawithmike. Through this blog, I will share with you my journey and experiences in starting a Personal Brand.

Step one in building a brand: Self-Awareness & Self-Knowledge

Before starting a Brand, you need to take the time to learn and explore who you are as a person. The very first step is becoming more self-aware and knowledgeable about who you are as a person.

This is a challenging question and one that you need to break down into small steps. The first thing I did was take a blank piece of paper and write down all the things that make up who I am.

Below are some of the questions that I asked myself:

– What makes you happy?
– Am I an extrovert or an introvert?
– What environments do I work best in?
– What are my interests?
– What are my strengths?
– What are my weaknesses?
– What sets me apart from everyone else?
– What is important to me?
– What motivates me?
– What is holding me back?

The outcome of answering these questions allowed me to start formulating a basic understanding of my beliefs and values.

So go ahead and start the process of learning more about yourself.

To be continued.

Check out the Teawithmikeshow Social Media pages here: https://linktr.ee/michaelwjohnson

#teawithmike #blog #behindthescenes #teapodcast #tea #reddeer #storytelling

Michael Johnson

A Media and Communications Graduate and the creator of teawithmike a show all about storytelling and interaction. A lover of tea and originally from England.

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Alberta

Province adds $335 million over three years to attract more investment from Hollywood

Published on April 12, 2023

Government of Alberta

Action! for Alberta’s film and television industry

Alberta’s screen-based sector has momentum, and Alberta’s government is helping to make the province a magnet for the job-creating film and television industry.

In 2020, Alberta’s government launched the Film and Television Tax Credit, causing the province’s film and television industry to grow in size and reputation. Since then, Alberta has attracted 129 productions with a total production value of $1.7 billion. This growth has resulted in approximately 9,000 direct and indirect jobs for Albertans.

To keep this momentum going, Alberta’s government continues to make changes to the program and increase investment in it. One year after the tax credit was launched, the cap was raised, resulting in a doubling of the province’s film and television sector. Now, Alberta’s government is increasing its investment to a total of $335 million over three years to continue attracting the attention and investment dollars of Hollywood.

“Alberta is experiencing exponential growth in our film and television sector, and we are well on our way to becoming a top Canadian jurisdiction for producers from around the world. Since the introduction of the Film and Television Tax Credit, the film and television sector in Alberta has doubled. Productions reach every part of Alberta – big cities, small towns and rural locations – and use local resources, businesses, accommodations and contractors, supporting thousands of jobs.”

Brian Jean, Minister of Jobs, Economy and Northern Development

As the province’s film and television industry grows, so does the quality and number of Alberta-made productions. To help grow and promote local talent and productions, Alberta’s government is also doubling the funding to the Alberta Made Screen Industries Program. This funding will support local producers and attract productions from around the world to set up shop in Alberta.

“Alberta-made film and television productions showcase Alberta’s unique culture, breathtaking landscapes and stories to audiences across the globe. We are increasing our support to smaller productions because they provide a unique Alberta-made training ground for emerging talent and create local, highly skilled workers in the sector.”

Jason Luan, Minister of Culture

The Film and Television Tax Credit and Alberta Made Screen Industries Program work together to showcase the beauty and diversity of Alberta, create jobs, diversify the economy and support hospitality, service and tourism in the province. These targeted incentives to the film and television industries are helping to ensure Alberta remains the economic engine of Canada for years to come and the next film and television hub.

“The tax credit is central to the success of the industry. This is a competitive industry globally, and here in Alberta we’re fortunate we had the cap removed. Now we can see productions with budgets from $100,000 to well over $100 million. Now that we have a robust production environment, there are more opportunities for people to have well-paying creative jobs.”

Damian Petti, president, I.A.T.S.E. Local 212 Calgary

“The Alberta government has provided supports for the film and television industry that provide certainty. It gives us more flexibility in how we’re moving forward in our film and television work and the way that we’re running our businesses.”

Janet Morhart, COO/co-executive producer, Prairie Dog Film and Television

“Seeing the increase to the Alberta Made Production Grant in the last budget has been fantastic. It will help grow the local industry, which means so much to local performers because that’s where they build their resumés. It allows them to be a working performer, and not take side jobs or a day job somewhere else, and really focus on their craft.”

Tina Alford, branch representative, Alliance of Canadian Cinema, Television and Radio Arts (ACTRA) Alberta

Quick facts

According to Statistics Canada data:
- Every $1 million of production activity in the screen-based production sector creates about 13 Alberta jobs.
- Every $1 million of government investment under the Film and Television Tax Credit program is expected to support about 85 Alberta jobs.
The film and television industry is experiencing significant growth nationally and globally.
Every year, Alberta graduates more than 3,000 creative industry professionals from its post-secondary institutions.
The production workforce has grown 71 per cent from 2017, or by about 4,000 workers across all positions.
Alberta’s Film and Television Tax Credit supports medium- and large-scale productions with costs over $499,999 through a refundable tax credit on eligible Alberta production and labour costs to corporations that produce films, television series and other eligible screen-based productions.
The Alberta Made Production Grant supports productions with a budget of up to $499,999.
The Alberta Made Screen Industries Program, through the Alberta Made Production Grant, supports smaller productions that do not qualify for the tax credit, covering 25 per cent of eligible Alberta production costs to a maximum of $125,000.
Every $1 investment in the Alberta Made Production Grant program generates an additional $4 in economic return.

Alberta

Edmonton company releases a world first NFT project

Published on April 18, 2022

Tom Braid

Edmonton based; Score G Productions, launched a first of its kind in the world NFT (non-fungible token) project on April 17th. It’s called, Creative Hustler Key. Creative Hustler Key gives buyers through a one-time payment, a lifetime all-access passkey to the Score G Productions. This includes access to a full community of content producers, executive producers, exclusive 3-D NFT artwork, exclusive videos, and even monthly members only access to online workshops featuring creative content producers from around the world. The Creative Hustler Key NFT even offers chances to win access to live in-production sets, access to their studios during editing and post-production, and chances to win tickets and trips to future red-carpet movie premier events. There’s more in the works too. Basically, buyers will get access to Score G Productions’ impressive Rolodex and industry knowledge.

There are only 999 pass keys for sale, once gone, it will never be expanded, with the promise of no copycat versions of this Creative Hustler Key to ever be started by their team.

Adam and Machete during inmate #1: The Rise of Danny Trejo

We asked Score G Productions founder, father of three, married to his high school sweetheart, Edmonton based Adam Scorgie why he’d take on such a huge undertaking when they are already successful in the film production industry? Scorgie replied, “We get calls, emails and social media posts asking us to help people all the time. People approach us at public events, asking for mentorship, internships, contact access, script readings, it is all kind of overwhelming.” Continuing, “I wish I had people I could have called when I was starting out. I knew what I wanted to do, but I knew no one and knew nothing.” Explaining, “This is our pay it forward move. I want to help as many people as possible, in any way I can.”

A huge personal belief for Scorgie is explained, “I like to do things in and as a team; this will be a world’s first team like this. Extremely unique.”

The now, world-wide known and highly respect filmmaker with an extensive library of finished and in-production projects never planned on being a film producer, he in fact, never went to film school. He did however, go to acting school in New York and had credits in voice, as dancer, movie and soap opera acting credits. Things were looking up and moving along nicely.

But then his father, Buddy, got sick, very quickly. At 23, he dropped his dreams of Hollywood fame and fortune, moving back to Kelowna where he was born and raised to take over his dad’s business, Cheetah’s Show Lounge & Bar. Kelowna’s only stripper bar. “I went from 23 to 35 in like six months!” the forced adult entertainment entrepreneur said.

His father passed away after a short health battle.

Then things got “really tough”. A lawsuit was filed against his father’s estate, he had a new partner in the business. While he tried to keep the clothes on his own back and his business afloat; Adam noticed a lot of his patrons, high school friends, same age as himself with cash pouring out of their pockets and stacked high on their tables in the VIP section. They all had 70+ thousand-dollar trucks, 50k Harleys, houses and more. He asked them, what the hell they were all doing to become so rich, so fast? They all said, “We are in the Union, you should join us.”

This was in the height of the multi-billion-dollar BC Bud days. The “Union” was code for underground pot grower for organized crime rings being done at arm’s length. While Adam admits, he did come close to joining the “Union”, he ended up selling his share in the stripper club and put every last cent he had, plus some extra money borrowed from his stepdad into making a full-length documentary movie with his new partner, Vancouver director Brett Harvey. The film was called, The Union: The Business Behind Getting High and it quickly gained a cult following around the world.

And the rest is history! If only it was that easy. Scorgie laughs while reminiscing, “People said I was nuts. I have heard that a lot over the years, especially for just living in Edmonton and not Hollywood.”

He fully expects people to say this again about this unique NFT rollout. Being young and ahead of the curve is nothing new for Adam and his team. Scorgie expands, “We didn’t have any money for PR marketing firms or to pay agents to promote us. So, we did it all on Facebook and other social media platforms.” Continuing, “We had 1.2 million followers on Facebook alone. “Today every production has huge teams of social media specialists, with very expensive detailed marketing plans for social media promotions long before any production even gets close to post-production.”

Scorgie remembers one meeting with Hollywood executives when they were shopping a world-wide release of the final cut of the Union. One said, “Oh isn’t that cute, you have a Facebook page.” Then they saw the Union page had over a million followers for the indie production. Adding, “That got their attention. No one is laughing at us anymore.” Finishing, “And years from now, no one will be over this new NFT project.”

Shane Fennessey

One of Scorgie’s closest friends and partner in Score G Productions, Shane Fennessey, explains more about the Creative Hustler Key project, “There is nothing in the world like what we just launched by offering a real, hands-on community of successful high-quality, award-winning professionals from the film production industry.” Adding, “NFT’s are known for exclusive digital images and video, yes with us you still get exclusive 3-D images that took months to produce and exclusive videos with the purchase of these keys.” Continuing, “What is truly different and very exciting is that this is a utility driven NFT project, a place where professionals will collaborate. It has long-term value too. We are young. As long as we are a business, these keys never expire” Adding, “There are no annual renewal fees, you own the Keys, you can sell them for the going price any time in the future, you can even add them to your estate, they are yours.”

Expanding on the added values of the only 999 keys available, Fennessey says, “We know how to apply for grants, we know where the grants are, we know how to fund-raise for the next project.” Continuing, “We know all the tax credits and other forms of how to finance projects. We are going to share all of this and even more knowledge that we have about this industry.”

In closing Fennessey said, “We love the idea of opening doors for new young Creative Hustlers.” Asked if it will it sell out, “Most likely and very quickly we expect, with no outside advertising or media coverage 10% of the 999 keys sold in just the first 2-hours of the Sunday release.”

Details for how to get involved can be found here; https://creativehustlerkey.com/

Score G Production’s main catalogue;