Booster Juice Partners with Canadian Developer to Create Video Games Exclusively Available at The Fit & Fun Zone in Toronto Pearson International Airport

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8 years ago

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Booster Juice Partners with Canadian Developer to Create Video Games Exclusively Available at The Fit & Fun Zone in Toronto Pearson International Airport

Raoul Bhatt CEO | Bhatt.ca (Left) Dale Wishewan CEO | BoosterJuice.ca

EDMONTON, Alberta – Dale Wishewan, President and CEO of Booster Juice, announced the launch of Booster Juice Game Studios at the Fit & Fun Zone Grand Opening in Toronto. He confirmed the newly formed studio will feature several new and highly anticipated games, consisting of mind challenges, 2D retro games and an interactive Microsoft Kinetic body motion detection games, developed by Bhatt.ca Game Studio. These titles will be made available exclusively at Toronto Pearson International Airport in the Booster Juice Fit & Fun Zone, which opened in October 2016.

This Grand Opening event launched a new store concept for Booster Juice, who transformed a passenger waiting area into a vibrant and interactive destination for commuters. The Fit & Fun Zone was designed to embrace the Booster Juice lifestyle; offering nutritious and delicious smoothies, freshly squeezes juices, grilled food and grab n’ go items, in addition to a dynamic concept that extends beyond the store to feature interactive large format games. The games were created to offer travelers the opportunity to stay active while on the go.

“We are truly excited about the Grand Opening of our fourth location at the Pearson Airport” said Dale Wishewan. “Our team is dedicated to pushing the envelope when it comes to store design, so working with the GTAA on the concept and Raoul Bhatt on the launch of Booster Juice Game Studios has been fantastic. These games can be enjoyed by individuals of all ages and skill levels, so we hope people enjoy them as much as we do.”

Bhatt.ca Game Studio CEO, Raoul Bhatt, commented “Millions of customers have come to expect the best in innovation and compelling content from Booster Juice, and Bhatt.ca Studios is proud to partner on these phenomenal titles. Partnering with Booster Juice creates a complementary blend of talents, a massive audience base and a shared passion to create something incredible for their customers and beyond.”

Game Descriptions
The motion game immerses players in an intense and cinematic world, enabling players to use their body for the hyper-realistic, dynamic and interactive environments. Booster Juice Surf places the “cool” you in board shorts riding a branded surf board in the centre of a giant wave. Points accumulate as you avoid dolphins and buoys while trying to keep your balance.

Juice Bar Jumper is a 2D running style game and closely resembles the recognizable Booster Juice stores. With incredibly cute illustrations and a suspenseful storyline, a strawberry speedily whisks across counter tops, earning extra points upon collecting yummy blueberries. As time passes, the difficulty increases.

In another 2D game, the same superstar character—a strawberry with a dashing smile—rides a Booster Juice cup like a rocket, fruits firing out instead flames. He flies through the skies avoiding evil candy, collecting tasty fruit and racking up the points.

The third game unravels a darker, more riveting plot involving the destiny of the strawberry. This is a uniquely-styled, intense game, with challenges above and below, where the player has to double tap to slip in between terrifying blenders. In these vibrantly drawn worlds, players must use a variety of skills to survive and gain points.

Additional games were also designed to challenge your mind. These puzzles are formulated to make you think as you match fruit and test your reflexes. Certainly the game play experience is enhanced while sipping one of Booster Juice’s delicious smoothies.

(Left to Right: Giovanna Verilli | Associate Director for retail Food and Beverage GTAA, Scott Collier VP Customer and Terminal Services, Raoul Bhatt CEO Bhatt.ca Inc, Dale Wishewan CEO Booster Juice, Suzanne Merell Senior Manager Food and Beverage GTAA)

About Booster Juice
The first Booster Juice was opened in Sherwood Park, Alberta in November 1999 by Dale Wishewan, Booster Juice President & CEO, a guy who thought it would be a good idea to sell smoothies in the middle of a Canadian winter. Turns out, taste trumps temperature, and 17 years later there are over 300 locations worldwide. Booster Juice serves its intensely loyal customers a delicious, convenient and healthy alternative to fast food. In addition to their signature smoothies, their menu offers fresh-squeezed juices, grilled food, and snacks. A vibrant brand that attracts an active clientele, Booster Juice has earned multiple awards for the concepts unique offerings and store design.

About Bhatt.ca
Raoul Bhatt has combined his design and coding skills to become the current CEO of his company, Bhatt.ca. His company has created a winning formula allowing him to win contracts with companies like Twitter, Yahoo, Bosch, Edmonton Oilers, Edmonton Eskimos, Calgary Flames, Wrestlemania, Northlands Park, Carlton University, Edmonton Police Service (plus Alberta’s 14 other police agencies), among others. One of Bhatt.ca’s software, FireText, was used during the live event surrounding President Obama’s inauguration. They specialize in video games, desktop software and web and mobile app development.

For further information, please contact:

Booster Juice

Karen Enticknap, National Marketing Lead

Phone: 780 293 3064

Email: [email protected]

Bhatt

Raoul Bhatt

Phone: 780 498 3779

Email: [email protected]

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Business

A Look at Canada’s Import Tariffs

Published on March 16, 2025

Todayville

By David Clinton

Speaking of foreign tariffs, Canada’s hands are not exactly clean

It’s one thing to oppose the various iterations of recently threatened U.S. tariffs: many of those carry the potential to inflict serious harm on Canada and Canadians and we’re right to be nervous. However, whether or not Canada’s many external-facing policies use the term tariff in their titles, we have more than a few protectionist trade barriers of our own. I thought it would be useful to list some of Canada’s more obvious protectionist policies.

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Unfortunately, one thing these examples lack is context. It’s no secret that international trade is complicated. Some of the trade barriers I’m going to describe are policy responses to legitimate safety issues. And, even among those restrictions that were designed to protect local industries, I couldn’t usefully estimate whether there are enough of them to define our total trade ecosystem.Nevertheless, here’s what I did find.The Customs Tariff Act governs Canada’s import tariffs. All goods entering Canada from countries on the Most-Favored-Nation list that aren’t eligible for lower rates through trade agreements are subject to tariff charges as high as 17 percent. Here are some practical cases of imports from the U.S. that aren’t covered by the CUSMA trade agreement:

U.S. t-shirts using imported fabric could face an 18 percent tariff, adding $18,000 to a $100,000 shipment.
A $30,000 U.S.-assembled car with Asian parts incurs $1,830 in duties.
$50,000 of U.S. strawberries could face $4,250 in seasonal duties if applied.
$200,000 of steel wire from the U.S. could face $108,000 in extra anti-dumping duties.

Canada’s supply management system for dairy, poultry, and eggs is a notorious example of a policy that looks, walks, and quacks just like ~~a duck~~ an import tariff. Supply management is governed by a combination of federal and provincial laws, including the Export and Import Permits Act and the Farm Products Agencies Act. Regulations can hit over-quota imported cheese with rates as high as 245.5 percent and chicken can be taxed at 238 percent. And that’s assuming you somehow manage to score an import permit from Global Affairs Canada.The Canadian Food Inspection Agency enforces strict sanitary and phytosanitary (SPS) measures that often require layers of inspections or certification requirements that can significantly raise compliance costs. The differences between some of those requirements and an economic tariff are not always obvious.The Canada Border Services Agency collects an excise tax on imported liquor. For example, a U.S. exporter looking to ship 100 litres of 40 percent ABV whiskey to Canada will face a duty of $467.84 (100 × 0.4 × $11.696). That duty must be paid by the importer.In addition, various provincial liquor control boards apply fees and markup costs on imported alcohol, which effectively create price barriers for foreign products (when they’re even allowed on store shelves).Book Importation Regulations limit parallel imports of foreign editions in order to protect Canadian publishers. I assume this is why so many major international publishing companies maintain Canadian offices and, on paper at least (so to speak), publish special Canadian editions.The various Canadian Content (CanCon) rules governing broadcast media will also undermine the principle of free trade, even if those rules won’t necessarily increase import costs.Here are some examples of regulatory compliance rules that aren’t always just about safety:

Electrical product safety certification rules sometimes requires foreign electronics manufacturers to repeat testing despite already having UL certification, adding 3-6 months to market entry.
US medical device companies can face duplication of regulatory submissions and maintenance of separate quality systems due to Health Canada requirements.
Chemical manufacturers must submit detailed testing data specific to Canadian requirements in order to register their products.
Small US food producers must implement separate packaging lines for Canadian-bound products to satisfy nutrition labeling requirements.

This isn’t to say there’s necessarily anything morally wrong with any of those rules. And, as I noted, I’m not sure whether Canada’s overall trade profile is more restrictive than our international peers. But, when faced with foreign tariffs, it can’t be said that Canada’s hands are perfectly clean.

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Business

Vice President Vance expects framework of TikTok deal by April 5

Published on March 15, 2025

Todayville

MxM News

Quick Hit:

Vice President JD Vance expects a framework agreement to resolve TikTok’s ownership by April 5, as the Biden-era law requiring its Chinese owner, ByteDance, to sell the app or face a ban looms. President Donald Trump had previously delayed enforcement of the law, allowing more time for negotiations. The White House is in discussions with multiple potential buyers to establish an American-owned version of the social media platform.

Key Details:

Vice President Vance stated that a high-level agreement will likely be reached that meets national security concerns while creating a U.S.-based TikTok enterprise.
President Trump signed an executive order in January, delaying the enforcement of a law requiring ByteDance to sell TikTok or face a ban.
The White House is engaged with four interested groups in potential acquisition talks.

Diving Deeper:

The fate of TikTok in the U.S. has been a subject of intense debate due to concerns over data security and its ties to the Chinese Communist Party through ByteDance. The law, originally passed under the Biden administration, sought to force the sale of the app due to fears that American user data could be accessed by the Chinese government. However, after taking office, President Trump extended the enforcement deadline by 75 days, giving room for negotiations.

Vice President Vance, speaking to NBC News aboard Air Force Two, expressed confidence that an agreement will be reached by April 5, though some details may still need to be finalized afterward. He and national security adviser Michael Waltz have been leading efforts to facilitate a sale that would address national security concerns while preserving TikTok’s massive American user base.

President Trump revealed last weekend that his administration is in talks with four different groups interested in acquiring the app. While the specifics of these negotiations remain undisclosed, the administration has made it clear that TikTok must operate as a distinct American entity to remain in the U.S. market.

As the deadline approaches, ByteDance has not publicly commented on the ongoing discussions. However, with bipartisan concerns over the influence of the Chinese Communist Party on U.S. technology platforms, the expectation is that any deal will include significant safeguards to prevent foreign interference in the app’s operations.

The coming weeks will determine whether a sale materializes or if further action will be needed to enforce the law. Either way, the Trump administration has signaled its commitment to ensuring that TikTok is no longer under the control of a hostile foreign adversary.