Booster Juice Partners with Canadian Developer to Create Video Games Exclusively Available at The Fit & Fun Zone in Toronto Pearson International Airport

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8 years ago

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Booster Juice Partners with Canadian Developer to Create Video Games Exclusively Available at The Fit & Fun Zone in Toronto Pearson International Airport

Raoul Bhatt CEO | Bhatt.ca (Left) Dale Wishewan CEO | BoosterJuice.ca

EDMONTON, Alberta – Dale Wishewan, President and CEO of Booster Juice, announced the launch of Booster Juice Game Studios at the Fit & Fun Zone Grand Opening in Toronto. He confirmed the newly formed studio will feature several new and highly anticipated games, consisting of mind challenges, 2D retro games and an interactive Microsoft Kinetic body motion detection games, developed by Bhatt.ca Game Studio. These titles will be made available exclusively at Toronto Pearson International Airport in the Booster Juice Fit & Fun Zone, which opened in October 2016.

This Grand Opening event launched a new store concept for Booster Juice, who transformed a passenger waiting area into a vibrant and interactive destination for commuters. The Fit & Fun Zone was designed to embrace the Booster Juice lifestyle; offering nutritious and delicious smoothies, freshly squeezes juices, grilled food and grab n’ go items, in addition to a dynamic concept that extends beyond the store to feature interactive large format games. The games were created to offer travelers the opportunity to stay active while on the go.

“We are truly excited about the Grand Opening of our fourth location at the Pearson Airport” said Dale Wishewan. “Our team is dedicated to pushing the envelope when it comes to store design, so working with the GTAA on the concept and Raoul Bhatt on the launch of Booster Juice Game Studios has been fantastic. These games can be enjoyed by individuals of all ages and skill levels, so we hope people enjoy them as much as we do.”

Bhatt.ca Game Studio CEO, Raoul Bhatt, commented “Millions of customers have come to expect the best in innovation and compelling content from Booster Juice, and Bhatt.ca Studios is proud to partner on these phenomenal titles. Partnering with Booster Juice creates a complementary blend of talents, a massive audience base and a shared passion to create something incredible for their customers and beyond.”

Game Descriptions
The motion game immerses players in an intense and cinematic world, enabling players to use their body for the hyper-realistic, dynamic and interactive environments. Booster Juice Surf places the “cool” you in board shorts riding a branded surf board in the centre of a giant wave. Points accumulate as you avoid dolphins and buoys while trying to keep your balance.

Juice Bar Jumper is a 2D running style game and closely resembles the recognizable Booster Juice stores. With incredibly cute illustrations and a suspenseful storyline, a strawberry speedily whisks across counter tops, earning extra points upon collecting yummy blueberries. As time passes, the difficulty increases.

In another 2D game, the same superstar character—a strawberry with a dashing smile—rides a Booster Juice cup like a rocket, fruits firing out instead flames. He flies through the skies avoiding evil candy, collecting tasty fruit and racking up the points.

The third game unravels a darker, more riveting plot involving the destiny of the strawberry. This is a uniquely-styled, intense game, with challenges above and below, where the player has to double tap to slip in between terrifying blenders. In these vibrantly drawn worlds, players must use a variety of skills to survive and gain points.

Additional games were also designed to challenge your mind. These puzzles are formulated to make you think as you match fruit and test your reflexes. Certainly the game play experience is enhanced while sipping one of Booster Juice’s delicious smoothies.

(Left to Right: Giovanna Verilli | Associate Director for retail Food and Beverage GTAA, Scott Collier VP Customer and Terminal Services, Raoul Bhatt CEO Bhatt.ca Inc, Dale Wishewan CEO Booster Juice, Suzanne Merell Senior Manager Food and Beverage GTAA)

About Booster Juice
The first Booster Juice was opened in Sherwood Park, Alberta in November 1999 by Dale Wishewan, Booster Juice President & CEO, a guy who thought it would be a good idea to sell smoothies in the middle of a Canadian winter. Turns out, taste trumps temperature, and 17 years later there are over 300 locations worldwide. Booster Juice serves its intensely loyal customers a delicious, convenient and healthy alternative to fast food. In addition to their signature smoothies, their menu offers fresh-squeezed juices, grilled food, and snacks. A vibrant brand that attracts an active clientele, Booster Juice has earned multiple awards for the concepts unique offerings and store design.

About Bhatt.ca
Raoul Bhatt has combined his design and coding skills to become the current CEO of his company, Bhatt.ca. His company has created a winning formula allowing him to win contracts with companies like Twitter, Yahoo, Bosch, Edmonton Oilers, Edmonton Eskimos, Calgary Flames, Wrestlemania, Northlands Park, Carlton University, Edmonton Police Service (plus Alberta’s 14 other police agencies), among others. One of Bhatt.ca’s software, FireText, was used during the live event surrounding President Obama’s inauguration. They specialize in video games, desktop software and web and mobile app development.

For further information, please contact:

Booster Juice

Karen Enticknap, National Marketing Lead

Phone: 780 293 3064

Email: [email protected]

Bhatt

Raoul Bhatt

Phone: 780 498 3779

Email: [email protected]

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CBC’s business model is trapped in a very dark place

Published on November 21, 2024

Todayville

David Clinton

I Testified Before a Senate Committee About the CBC

I recently testified before the Senate Committee for Transport and Communications. You can view that session here. Even though the official topic was CBC’s local programming in Ontario, everyone quickly shifted the discussion to CBC’s big-picture problems and how their existential struggles were urgent and immediate. The idea that deep and fundamental changes within the corporation were unavoidable seemed to enjoy complete agreement.

I’ll use this post as background to some of the points I raised during the hearing.

You might recall how my recent post on CBC funding described a corporation shedding audience share like dandruff while spending hundreds of millions of dollars producing drama and comedy programming few Canadians consume. There are so few viewers left that I suspect they’re now identified by first name rather than as a percentage of the population.

Since then I’ve learned a lot more about CBC performance and about the broadcast industry in general.

For instance, it’ll surprise exactly no one to learn that fewer Canadians get their audio from traditional radio broadcasters. But how steep is the decline? According to the CRTC’s Annual Highlights of the Broadcasting Sector 2022-2023, since 2015, “hours spent listening to traditional broadcasting has decreased at a CAGR of 4.8 percent”. CAGR, by the way, stands for compound annual growth rate.

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Dropping 4.8 percent each year means audience numbers aren’t just “falling”; they’re not even “falling off the edge of a cliff”; they’re already close enough to the bottom of the cliff to smell the trees. Looking for context? Between English and French-language radio, the CBC spends around $240 million each year.

Those listeners aren’t just disappearing without a trace. the CRTC also tells us that Canadians are increasingly migrating to Digital Media Broadcasting Units (DMBUs) – with numbers growing by more than nine percent annually since 2015.

The CBC’s problem here is that they’re not a serious player in the DMBU world, so they’re simply losing digital listeners. For example, of the top 200 Spotify podcasts ranked by popularity in Canada, only four are from the CBC.

Another interesting data point I ran into related to that billion dollar plus annual parliamentary allocation CBC enjoys. It turns out that that’s not the whole story. You may recall how the government added another $42 million in their most recent budget.

But wait! That’s not all! Between CBC and SRC, the Canada Media Fund (CMF) ponied up another $97 million for fiscal 2023-2024 to cover specific programming production budgets.

Technically, Canada Media Fund grants target individual projects planned by independent production companies. But those projects are usually associated with the “envelope” of one of the big broadcasters – of which CBC is by far the largest. 2023-2024 CMF funding totaled $786 million, and CBC’s take was nearly double that of their nearest competitor (Bell).

But there’s more! Back in 2016, the federal budget included an extra $150 million each year as a “new investment in Canadian arts and culture”. It’s entirely possible that no one turned off the tap and that extra government cheque is still showing up each year in the CBC’s mailbox. There was also a $93 million item for infrastructure and technological upgrades back in the 2017-2018 fiscal year. Who knows whether that one wasn’t also carried over.

So CBC’s share of government funding keeps growing while its share of Canadian media consumers shrinks. How do you suppose that’ll end?

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PBO report shows cost of bureaucracy up 73 per cent under Trudeau

Published on November 20, 2024

Todayville

From the Canadian Taxpayers Federation

By Franco Terrazzano

The Canadian Taxpayers Federation is calling on the federal government to rein in the bureaucracy following today’s Parliamentary Budget Officer report showing the bureaucracy costs taxpayers $69.5 billion.

“The cost of the federal bureaucracy increased by 73 per cent since 2016, but it’s a good bet most Canadians aren’t seeing anywhere close to 73 per cent better services from the government,” said Franco Terrazzano, CTF Federal Director. “Taxpayers are getting soaked because the size and cost of the federal bureaucracy is out of control.”

Today’s PBO report estimates the federal bureaucracy cost taxpayers $69.5 billion in 2023-24. In 2016-17, the cost of the bureaucracy was $40.2 billion. That’s an increase of 72.9 per cent.

The most recent data shows the cost continues to rise quickly.

“Spending on personnel in the first five months of 2024-25 is up 8.0 per cent over the same period last year,” according to the PBO.

“I have noticed a marked increase in the number of public servants since 2016 and a proportional increase in spending,” said Parliamentary Budget Officer Yves Giroux. “But we haven’t seen similar improvements when it comes to service.”

The Trudeau government added 108,793 bureaucrats since 2016 – a 42 per cent increase. Canada’s population grew by 14 per cent during the same period. Had the bureaucracy only increased with population growth, there would be 72,491 fewer federal employees today.

The government awarded more than one million pay raises to bureaucrats in the last four years, according to access-to-information records obtained by the CTF. The government also rubberstamped $406 million in bonuses last year.

“The government added tens of thousands of extra bureaucrats, rubberstamped hundreds of millions in bonuses and awarded more than one million pay raises and all taxpayers seem to get out of it is higher taxes and more debt,” Terrazzano said. “For the government to balance the budget and provide tax relief, it will need to cut the size and cost of Ottawa’s bloated bureaucracy.”