Bruce Dowbiggin
Are We Okay With Ovie As Hockey’s Greatest Goal Scorer?
Come meet Bruce Dowbiggin, co-author of Deal With It: The Trades That Shocked The NHL & Changed Hockey. Get your copy autographed, talk hockey. In Calgary Saturday Sept. 28 at Shawville Indigo 11-4. On Saturday Oct. 12 Signal Hill Indigo 11-4. Appearances coming in Fredericton late October and Toronto in early November. Let’s do this thing!
With the grinding war in Ukraine showing no signs of ceasing and Biden-led sanctions doing nothing tangible to deter Vladimir Putin, Russia’s image in the West has rarely been so low. Both sides in the U.S. election accuse each other of being Putin’s stooges, signifying his toxic status. So now might be a good time to ask if the NHL is prepared for a Russian to become the greatest goal scorer in league history.
As the league prepares to start another season on October 4, the top pick in the 2004 Draft is showing every sign that he could pass the game’s greatest in goal scoring. Going into 2024-25, the 39-year-old Capitals star Alex Ovechkin has left the immortal Gordie Howe in the dust. He’s now just 41 scores back of Wayne Gretzky, the Prometheus of NHL scoring. He’s recently broken Gretzky’s record for the most 40-goal seasons in the process. Given health it won’t be the last Gretzky mark eclipsed by Ovie.
1. Wayne Gretzky. 894
2. Alex Ovechkin 853
3. Gordie Howe 801
For his career, the Capitals captain is averaging 0.60 goals per game, meaning at that rate, he could pass Gretzky this season, a pace that Ovechkin is very familiar with. It’s not a given. He scored just eight goals in his first 43 games of 2023-24, but came back strong in the second half of the season to put up a total of 31 for the year, which was the lowest goal-scoring total in an 82-game season.
Hampering him as well might be the ineptitude of the Caps who missed the postseason the past two seasons and who now have few alternatives to draw the defensive concentration away from Ovechkin.
And then there is good health. He’s never played fewer than 68 games in a full regular season. But Ovechkin said he tweaked something mid-training this past summer. He assured the Caps it’s nothing major. “You just have to be smart, and we talk about it with our trainers and the coaching staff. I went there just to see how I feel and feel nice out there,” Ovechkin said after the Caps first practice.
Even in a time of peace this would be interesting to see the public reaction in Canada and the U.S. to a Russian passing Canada’s GOAT No. 99. While the No.1 pick in 2005, Sidney Crosby, has had a squeaky clean image, the Great Eight has been a little salty for some folks. He plays a game Howe would love, dispensing devastating hits as well as brilliant goals. His gap-toothed sneer has not always endeared him to many.
Nor, as we noted in July of 2022, has his proximity to Vladimir Putin himself. In November 2017, Ovechkin started a movement called PutinTeam in support of Putin during the 2018 Russian presidential election. In the past he’s sought to have a foot in both camps. “I don’t know what’s happening out there,” he said in 2022. “I know it’s a hard situation, but it is what it is. You know, I play here, and this is my second home. I don’t want to fight between two countries, because it’s going to be a mess.”
Too late on that front, Alex. Putin’s naked aggression and Biden’s clumsy inability to unseat him (he’s endorsed assassination) have left the West on the brink of a war with nuclear potential. Legendary Czech goalie Dominik Hasek thinks Ovechkin should not be allowed to play in the NHL, and that Russian players be banned. “The NHL should, and could make a decision,” Hasek told reporters. “It’s not only about [NHL Commissioner] Gary Bettman. There are 31 owners of NHL teams, and I think that those people are the most responsible. They can sit in their room, and they can vote and make a decision, but they do not want to make that decision.”
With perhaps a million dead so far and no settlement in sight, few can say where the conflict is headed. Except that it’s highly unlikely the West will be surrendering its sons to the battlefield when NATO runs out of Ukrainians willing to die.
One thing about Ovechkin is certain. As we pointed out in our 2022 book Inexact Science: the Six Most Compelling Drafts in NHL History, Ovechkin put paid to the bias against Russians at the top of the NHL draft. While there had been Russian Hall of Fame selections in the middle to lower rounds of the draft (Sergei Fedorov, Pavel Bure, Sergei Zubov) Ovechkin’s No. 1 overall was considered a risk at the time. He changed the equation.
“It began in 2004, when the Capitals selected Russian phenom Alex Ovechkin, maybe the greatest pure goal scorer the NHL has seen. A number one pick who has lived up to the billing of “generational player,” Ovechkin maybe would have been even more widely hailed as that “Next One” had he developed under the intense hockey media spotlight of Canada, or North America in general.
Never before had an international player earned the kind of accolades Ovechkin received leading up to his draft year. After all, he was only the second Russian ever to go that high on draft day. But the fact he wasn’t a Canadian kid may have tempered the headlines around “Ovie” and made some fans skeptical about his supposed wizardry.
He wasn’t helped by how easily a stacked Team Canada had handled him and his Russians in the World Juniors of 2004 and 2005. In retrospect, “The Great 8” was actually undersold as a generational legend. But all of this made his majestic rookie season as a 20-year-old in 2005–06 more of a revelation than it would have been otherwise.
CAA agent J.P. Barry says that some resistance remains. “Even with Russian players, we’ve seen a hesitance in the past. A few teams have said to me, “Sorry, we just don’t draft Russians. End of story.” I know of several teams that did make that an internal memo. Some even said, “We can’t take a Euro in the first three rounds!” I don’t think there’s any team that could say any of that anymore, though. Way back when, however, there were these unwritten internal policies that were just silly.
There was definitely a period there where teams didn’t want to touch Russians, because they didn’t feel that they could get them to come over. Sometimes they were teams impacted by something negative that happened in the past and let it change their course of action.”
If Ovechkin didn’t entirely smash the Russian stereotype then his countryman Evgeni Malkin, selected right behind Ovechkin in the 2004 draft, sealed the deal. (Ironically the two were rivals for a long time, only reconciling in recent years). Lifetime, Malkin has 444 goals and 702 assists in an injury-riddled career.
To the NHL’s credit, it hasn’t banned or sanctioned its Russian stars as some have done. The country’s teams are banned from international soccer and hockey tournaments and the Paralympics. Russian tennis players Daniil Medvedev and Andrey Rublev (the top-2 ranked Russian male players) were barred from participating at the 2022 Wimbledon. Many Russian artists have seen their concerts cancelled.
For now Ovechkin is walking a tight rope. He’s called for peace without mentioning Russia or Ukraine directly. In May 2022, he reiterated his support for Putin, as well as retaining the Russian president on his Instagram profile photo. Much depends on the progress of the war, and how much Canada and the U.S. are drawn into the combat.
The best advice is probably to keep his head down and his politics to himself if he wants to be celebrated for passing Gretzky.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. His new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
It’s fair to say everyone in hockey wanted the Winnipeg Jets back in the NHL. They became everyone’s darlings in 2011 when the Atlanta Thrashers, the league’s second stab at a franchise in Georgia, were sold to Canadian interests including businessman David Thomson. (Ed.: Gary Bettman’s try number three in Atlanta is upcoming.).
Yes, the market is tiny. Yes, the arena is too small. Yes, Thomson’s wealth is holding back a sea of inevitability. But sentimentalists remembering the Bobby Hull WHA Jets and the Dale Hawerchuk NHL Jets threw aside their skepticism to welcome back the Jets. The throwback uniforms with their hints at Canada’s air force past were an understated nod to their modest pretensions. It was a perfect story.
The question now, however, is will the same folks get dewey-eyed about the Jets if they become the first Canadian team to win the Stanley Cup since (checks his cards) Montreal and Patrick Roy did it in 1993. It would be helpful in this election year if something were to bind a nation torn apart by politics. The Gordie Howe Elbows Up analogy is more than shopworn, and Terry Fox can only be resurrected so often. So a Cup win might be a welcome salve.
But the approved script has long dictated that the Canadian team to break the schneid should be one of the glamour twins of the NHL’s Canadian content, the Edmonton Oilers or the (gulp) Toronto Maple Leafs. The Oilers and their superstar Connor McDavid barely lost out last spring to Florida while the Leafs, laden with superstars like Auston Matthews and William Nylander, are overdue for a long playoff run.
Hockey Night In Canada positively pants for the chance to gush over these two squads each week. When was the last time Toronto played an afternoon game so HNIC could showcase the Jets? Like, never. Same for the Oilers, who with their glittering stars like McDavid Leon Draisaitl and Ryan Nugent Hopkins are the primary tenants of the doubleheader slot, followed by Calgary. Winnipeg? We’ll get to them.
But there’s going to be no ignoring them in the spring of 2025. The Jets in the northern outpost in Manitoba were the top team in the entire league in 2024-25. They’ll comfortably win the Presidents Cup as the No. 1 squad and have home-ice advantage throughout the playoffs. They have the league’s best goalie in Connor Hellebuyck (an American) and a stable of top scorers led by Kyle Connor and Mark Schiefele. Because Winnipeg is on a lot of No Trade lists, they have built themselves through the draft and thrifty budgeting.
But will the same people who swooned over the Jets in 2011 now find them as adorable if they ruin the Stanley Cup plot lines of the Oilers, Leafs and Ottawa Senators? Will the fans of Canadian teams in Vancouver, Calgary and Montreal not making the postseason take the Jets to their hearts or will they be as phoney as the Mike Myers commercials for the Liberals?
In addition, the Jets will be swamped by national media should they proceed through the playoffs. It’s one thing to carry the expectations of Winnipeg and Manitoba. It’s another to foot the bill for a hockey crazy county. We remember Vancouver’s GM Mike Gillis during the Canucks 2011 Cup run bemoaning the late arrivers of the press trying to critique his team as they made their way through the playoffs.
It will be no picnic for the Jets, however strong they’ve been in the regular season. No one was gunning for them as they might for the Oilers or Leafs. They will now get their opponents’ best game night after night. Hellebuyck has been a top three goalie in the NHL for a while, winning the Vezina Trophy, but his playoff performance hasn’t matched that of his regular-season version.
Already the injury bug that sidelines so many Cup dreams is biting at the Jets. Nikolaj Ehlers collided with a linesman in Saturday’s OT win in Chicago. Defenceman Dylan Samberg is also questionable after stopping a McDavid slap shot with his leg. A rash of injuries has ended the run of many a worthy Cup aspirant in the past. Can Winnipeg’s depth sustain the churn of seven weeks of all-out hockey?
As always for the small-market Jets time is of the essence. Keeping this core together is difficult with large markets lusting after your players. With the NHL salary cap going up it remains a chore to keep their top players. Schiefele and Hellebuyck are tied up longterm, but 40-goal man Connor is a UFA after next season while Ehlers is not signed after this season. Young Cole Perfetti will be an RFA in 2026. Etc.
So how much do Canadians love the Jets if they sneak in and steal the hero role by winning a Canadian Cup? Lets see Ron MacLean pun his way through that one.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.
Good news if you like the way Rogers Sportsnet covers hockey in Canada. You’re about to get a whole lot more of it. In a move that sums up Gary Bettman’s unique broadcast philosophy the NHL has awarded the Canadian TV/ digital/ streaming rights to Rogers for the next 12 years. The price tag? 12 billion U.S. dollars (about $16.B CDN dollars).
While the pattern in modern sports broadcasting rights has been toward sharing the wealth among competing bidders— the NFL has six distinct partners— Bettman the contrarian has opted for a different notion. He’s all in with one Canadian partner, and let his critics STFU.
As opposed to the previous CDN national monopoly awarded to Rogers in 2013 this one bestows national rights in all languages across TV, streaming and digital for all regular-season and playoff games, plus the Stanley Cup Final and all special events. This extends to coverage in all regions. There are some concessions for Rogers to sell limited cutout packages, such as the Monday Night Amazon package they’ve created.
Presuming Pierre Poliievre doesn’t get his way with CBC, Rogers will likely piggyback on their time-sharing agreement for Saturday Hockey Night In Canada to get CBC’s network reach. (There remain many hockey fans who still think CBC has the NHL contract. Go figure.)
Translation: there will be no regional packages for TSN to produce Montreal Canadiens, Ottawa Senators or Toronto Maple Leafs games, for instance. But there will be regional blackouts, because nothing says we are proud of our product like denying it to a larger audience. Conn Smythe would be proud.
At the presser to announce the deal Rogers and Bettman were coy about how much they will charge consumers for the honour of being inundated by content in what now seems likely to be a 36-team league by the time the deal expires. Will costs be added to cable/ satellite packages? How much for streaming? With stories circulating that Rogers massively overbid for the package to get the monopoly it’s apparent that the phone company will be turning over every nickel to make it worthwhile.
Fans are apprehensive and over-saturated with hockey content already. For that reason, the NHL is now desperately looking for ways to lessen the tedium of the 82-game regular schedule with midseason content like the 4 Nations Cup or a World Cup format. In Canada’s hockey-mad environment Rogers will have a passionate market, but even the most fervent fans will only spend so much for their fix.
Already, Rogers is trumpeting its re-acquisition with commercials featuring Ron Maclean doing his breathy feels-like-home voice about how Sportsnet is the natural landing spot for hockey until many of us are dead. Bettman made cooing noises about Rogers’ commitment at the announcement.
But let us cast our minds back to 2013 when the last Rogers/ NHL deal was concocted. We were the sports media columnist at the Mop & Pail at the time and much was made that Rogers would be a technological marvel, re-inventing the way we watched hockey. There would be new camera angles, referee cams, heightened audio, refreshed editorial content etc.
As hockey fans now know Rogers dabbled in the brave new world briefly, blanched at the cost of being creative and largely went back to doing hockey the way it had always been done. Taking no risks. On some regional casts that meant as few as three or four cameras for the action.
But if you were expecting dashboard cameras and drone shots you were sadly disappointed. Similarly there was a brief stab at refreshing the pre-, mid- and postgame content. Hipster George Stromboulopoulos was brought in as a host to attract a larger female audience.
But pretty soon Strombo was gonzo, replaced by the anodyne David Amber (whose dad was once the leader of the journalist union at CBC). Women like former player Jennifer Botterill were brought in to change the gender balance on panels. They then acted pretty much like guys, chalk-talking viewers into numbness. Appointment viewing has become a fallback choice.
The move away for anything controversial came in 2019 with Rogers’ axing of Don Cherry’s Coach’s Corner in a flap over the former coach’s continuing ventures into political or cultural content. Maclean slipped the knife into his meal ticket and continued on the show. After time in limbo, doing location shoots, he was returned full-time to the desk.
As we wrote in June of 2022, the one exception to the standard “serious, sombre, even a touch grim” tone is former defenceman Kevin Bieksa. “Bieksa has been a moveable feast. His insouciance with media has become his ragging on the fellow panelists during intermissions that used to be as much fun as skating in July.” His banter with “insider” Elliotte Friedman is now a lone concession to wit on the show.
Intermissions are numbingly predictable, and Rogers’ stable of analysts and play-by-play announcers outside of HNIC is unchallenging to the orthodoxy of PxP being a radio call over TV pictures. Name one star beside Bieksa that has been produced by Rogers’ “safe” broadcast style since 2013. They’d fit in perfectly in a 1980s hockey broadcast. Now compare it with the lively Amazon broadcasts hosted by Adnan Virk and Andi Petrillo.
This leaves a lingering question. What happens to TSN? Many prefer the editorial and studio profile of TSN on Trade Deadline Day or Free Agent frenzy. TSN locked up its stars such as James Duthie and Bob McKenzie when the last deal was signed. But there isn’t enough live content this time to support keeping a full roster anymore. Who will stay and who will go? (TSN’s president Stewart Johnson is the new commissioner of the CFL).
And with Rogers taking full control of MLSE (Maple Leafs, Raptors, Argos, Toronto FC) TSN is left with the CFL and packages of NFL, golf, tennis, some auto racing and international soccer. Is that enough on which to float a network? There have been rumours that Bell, owner of TSN, is interested in divesting itself of the high cost of sports broadcasting. Should that happen— who has the money to replace them?— the effect will be seismic in Canadian broadcasting.
For now, watch how much pressure the NHL puts on Rogers to up its game. More importantly what will happen when Bettman finally retires and the league has a new vision since 1992? Rogers has sewn up its end. Will the audience go with them?
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
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