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Apple faces proposed class action over its lag in Apple Intelligence

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News release from The Deep View

Apple, already moving slowly out of the gate on generative AI, has been dealing with a number of roadblocks and mounting delays in its effort to bring a truly AI-enabled Siri to market. The problem, or, one of the problems, is that Apple used these same AI features to heavily promote its latest iPhone, which, as it says on its website, was “built for Apple Intelligence.”
Now, the tech giant has been accused of false advertising in a proposed class action lawsuit that argues that Apple’s “pervasive” marketing campaign was “built on a lie.”
The details: Apple has — if reluctantly — acknowledged delays on a more advanced Siri, pulling one of the ads that demonstrated the product and adding a disclaimer to its iPhone 16 product page that the feature is “in development and will be available with a future software update.”
  • But that, to the plaintiffs, isn’t good enough. Apple, according to the complaint, has “deceived millions of consumers into purchasing new phones they did not need based on features that do not exist, in violation of multiple false advertising and consumer protection laws.”
  • Apple “enriched itself by saving the costs they reasonably should have spent on ensuring that the (iPhones) had the technical capabilities advertised,” according to the complaint.
Apple did not respond to a request for comment.
The lawsuit was first reported by Axios, and can be read here.
This all comes amid an executive shuffling that just took place over at Apple HQ, which put Vision Pro creator Mike Rockwell in charge of the Siri overhaul, according to Bloomberg.
Still, shares of Apple rallied to close the day up around 2%, though the stock is still down 12% for the year.

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Artificial Intelligence

Apple bets big on Trump economy with historic $500 billion U.S. investment

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Quick Hit:

Apple is committing a historic $500 billion to the U.S. economy in a sweeping initiative aimed at bolstering American innovation and manufacturing. The investment, announced Monday, includes building an AI server factory in Texas, expanding research and development efforts, and hiring 20,000 workers.

Key Details:

  • Apple’s $500 billion investment will roll out over the next five years, with a focus on artificial intelligence, manufacturing, and workforce development.

  • The company is doubling its Advanced Manufacturing Fund from $5 billion to $10 billion and establishing an Apple Manufacturing Academy in Detroit.

  • President Donald Trump took to Truth Social to credit his administration’s economic policies for the massive investment, stating, “Without which, they wouldn’t be investing ten cents.”

Diving Deeper:

Apple’s unprecedented $500 billion investment marks what the company calls “an extraordinary new chapter in the history of American innovation.” The tech giant plans to establish an advanced AI server manufacturing facility near Houston and significantly expand research and development across several key states, including Michigan, Texas, California, and Arizona.

Apple CEO Tim Cook highlighted the company’s confidence in the U.S. economy, stating, “We’re proud to build on our long-standing U.S. investments with this $500 billion commitment to our country’s future.” He noted that the expansion of Apple’s Advanced Manufacturing Fund and investments in cutting-edge technology will further solidify the company’s role in American innovation.

President Trump was quick to highlight Apple’s announcement as a testament to his administration’s economic policies. In a Truth Social post Monday morning, he wrote:

“APPLE HAS JUST ANNOUNCED A RECORD 500 BILLION DOLLAR INVESTMENT IN THE UNITED STATES OF AMERICA. THE REASON, FAITH IN WHAT WE ARE DOING, WITHOUT WHICH, THEY WOULDN’T BE INVESTING TEN CENTS. THANK YOU TIM COOK AND APPLE!!!”

Trump previously hinted at the investment during a White House meeting Friday, revealing that Cook had committed to investing “hundreds of billions of dollars” in the U.S. economy. “That’s what he told me. Now he has to do it,” Trump quipped.

Apple’s expansion will include 20,000 new jobs, with a strong focus on artificial intelligence, silicon engineering, and machine learning. The company also aims to support workforce development through training programs and partnerships with educational institutions.

With Apple’s announcement, the U.S. economy stands to benefit from a major influx of investment into high-tech manufacturing and innovation—further underscoring the tech industry’s continued growth under Trump’s economic agenda.

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Artificial Intelligence

DeepSeek: The Rise of China’s Open-Source AI Amid US Regulatory Shifts and Privacy Concerns

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DeepSeek offers open-source generative AI with localized data storage but raises concerns over censorship, privacy, and disruption of Western markets.

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A recent regulatory clampdown in the United States on TikTok, a Chinese-owned social media platform, triggered a surge of users migrating to another Chinese app, Rednote. Now, another significant player has entered the spotlight: DeepSeek, a Chinese-developed generative artificial intelligence (AI) platform, which is rapidly gaining traction. The growing popularity of DeepSeek raises questions about the effectiveness of bans like TikTok and their ability to curtail the use of Chinese digital services by Americans.

President Donald Trump has called attention to a recent Chinese AI development, describing it as a “wake-up call” for the US tech industry.

Speaking to Republican lawmakers in Florida on Monday evening, the president emphasized the need for America to strengthen its competitive edge against China’s advancements in technology.

During the event, Trump referenced the launch of DeepSeek AI, highlighting its potential implications for the global tech landscape. “Last week, I signed an order revoking Joe Biden’s destructive artificial intelligence regulations so that AI companies can once again focus on being the best, not just being the most woke,” Trump stated. He continued by explaining that he had been closely following developments in China’s tech sector, including reports of a faster and more cost-effective approach to AI.

“That’s good because you don’t have to spend as much money,” Trump remarked, adding that while the claims about this Chinese breakthrough remain unverified, the idea of achieving similar results with lower costs could be seen as an opportunity for US companies. He stressed, “The release of DeepSeek AI from a Chinese company should be a wake-up call for our industries, that we need to be laser-focused on competing to win because we have the greatest scientists in the world.”

Trump also pointed to what he views as a recognition by China of America’s dominance in scientific and engineering talent. “This is very unusual, when you hear a DeepSeek when you hear somebody come up with something, we always have the ideas,” he said. “We’re always first. So I would say that’s a positive that could be very much a positive development.”

DeepSeek, created by a Chinese AI research lab backed by a hedge fund, has made waves with its open-source generative AI model. The platform rivals offerings from major US developers, including OpenAI. To circumvent US sanctions on hardware and software, the company allegedly implemented innovative solutions during the development of its models.

DeepSeek’s approach to sensitive topics raises significant concerns about censorship and the manipulation of information. By mirroring state-approved narratives and avoiding discussions on politically charged issues like Tiananmen Square or Winnie the Pooh’s satirical association with Xi Jinping, DeepSeek exemplifies how AI can be wielded to reinforce government-controlled messaging.

This selective presentation of facts, or outright omission of them, deprives users of a fuller understanding of critical events and stifles diverse perspectives. Such practices not only limit the free flow of information but also normalize propaganda under the guise of fostering a “wholesome cyberspace,” calling into question the ethical implications of deploying AI that prioritizes political conformity over truth and open dialogue.

While DeepSeek provides multiple options for accessing its AI models, including downloadable local versions, most users rely on its mobile apps or web chat interface.

The platform offers features such as answering queries, web searches, and detailed reasoning responses. However, concerns over data privacy and censorship are growing as DeepSeek collects extensive information and has been observed censoring content critical of China.

DeepSeek’s data practices raise alarm among privacy advocates. The company’s privacy policy explicitly states, “We store the information we collect in secure servers located in the People’s Republic of China.”

This includes user-submitted data such as chat messages, prompts, uploaded files, and chat histories. While users can delete chat history via the app, privacy experts emphasize the risks of sharing sensitive information with such platforms.

DeepSeek also gathers other personal information, such as email addresses, phone numbers, and device data, including operating systems and IP addresses. It employs tracking technologies, such as cookies, to monitor user activity. Additionally, interactions with advertisers may result in the sharing of mobile identifiers and other information with the platform. Analysis of DeepSeek’s web activity revealed connections to Baidu and other Chinese internet infrastructure firms.

While such practices are common in the AI industry, privacy concerns are heightened by DeepSeek’s storage of data in China, where stringent cybersecurity laws allow authorities to demand access to company-held information.

The safest option is running local or self-hosted versions of AI models, which prevent data from being transmitted to the developer.

And with Deepseek, this is simple as its models are open-source.

Open-source AI stands out as the superior approach to artificial intelligence because it fosters transparency, collaboration, and accessibility. Unlike proprietary systems, which often operate as opaque black boxes, open-source AI allows anyone to examine its code, ensuring accountability and reducing biases. This transparency builds trust, while the collaborative nature of open-source development accelerates innovation by enabling researchers and developers worldwide to contribute to and improve upon existing models.

Additionally, open-source AI democratizes access to cutting-edge technology, empowering startups, researchers, and underfunded regions to harness AI’s potential without the financial barriers of proprietary systems.

It also prevents monopolistic control by decentralizing AI development, reducing the dominance of a few tech giants.

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