Alberta
Community & Sustainability with Alberta Original Alley Kat Brewing
Alberta is home to more than 100 unique craft breweries, the majority of which are located in the city of Calgary and the provincial capital, Edmonton. The number of breweries has grown exponentially since 2013, when Alberta experienced a craft beer boom following legislative changes by Alberta Gaming, Liquor and Cannabis (AGLC) that made owning and operating a microbrewery far more accessible.
Founded in 1995, well before the boom, Alley Kat Brewing is an Alberta original. Having celebrated its 25th birthday in 2020, Alley Kat is the oldest microbrewery in Edmonton and the 4th oldest in all of Alberta.
Located on 60th Ave in NW Edmonton, this brewery was originally launched by local Edmontonians Neil and Lavonne Herbst. In February 2020 the brewery was purchased by Cam French and Zane Christensen, two childhood friends from St. Albert, Alberta.
Accountants by trade, Cam and Zane had been looking for opportunities to transition into the craft brew industry, and found Alley Kat to be a good fit. According to original founder Neil Herbst, who has remained involved with the day-to-day at Alley Kat, keeping the brewery local
Photo Credit – St. Albert Today
was a key part of the decision. “At a time when we are seeing some craft breweries being absorbed by large multinationals, keeping Alley Kat in independent hands was extremely important to us,” said Neil in 2020. “This sale ensures Alley Kay continues to remain locally owned and operated” (Alley Kat Blog, February 2020).
Since taking over the brewery, Cam and Zane have continued to focus on the foundations laid by the Herbst’s, including furthering sustainable, environmentally friendly practices wherever possible and keeping close ties with the community. In an effort to minimize their footprint as much as possible, Alley Kat looks for ways to recycle, repurpose and reduce waste throughout all stages of brewing and distribution. “From a social consciousness perspective, we know how important it is to do our part,” says Cam, “Alley Kat will always look out for the good of our customers and our environment.”
Alley Kat’s environmental practices include repurposing their spent grain, the product leftover once flavor and sugar has been extracted from their mash, by donating it to Edmonton’s Four Whistle Farm to be used as livestock feed. The brewery is also powered by Bullfrog Energy, which allows them to offset their electricity use with green energy, reducing their overall carbon footprint. Furthermore, everything that can be recycled is recycled throughout the process, and the owners continue to stress the importance of recycling the iconic Alley Kat can once it is empty.
Alley Kat Brewery has and continues to be a dedicated member of the community in Edmonton and across Alberta. Most recently, the brewery announced a partnership with the Alberta Junior Hockey League (AJHL) in support of local teams, including the Sherwood Park Crusaders, Olds Grizzlys, Whitecourt Wolverines, Drayton Valley Thunder and the Bonnyville Pontiacs. $1 from each 6-pack of Alley Kat Blonde Ale will go towards helping cover travel, meal and equipment expenses for the young athletes.
“I played hockey for Drayton Valley growing up,” says Cam, “so this is a great way to give back and help these players have the same experiences I did.”
After an exciting – if not somewhat trying – first year at Alley Kat Brewing, Cam and Zane are excited for the remainder of 2021. Fans of Alley Kat and Canmore’s Grizzly Paw Brewing can look forward to a collaboration beer, coming soon in honor of 25 years for both breweries.
A new Alley Kat “Summer Fling” mixed pack, featuring 3 new beers will be coming out soon as well, just in time for patio season, and their annual summer seasonal beer will be released on April 1st!
For more information on Alley Kat Brewing, visit https://www.alleykatbeer.com
For more stories, visit Todayville Calgary.
Yakk Stack By Sheldon Yakiwchuk
Prior to Trumps inauguration event and announcement was made that Trump would not be imposing the 25% tariffs…
Which means, Canada seriously dodged a bullet here.
And while the Liberals will most likely frame this as, their success in showing, Bad Orange Man, that they’re tough and ready to burn down what is left of our economy, throwing Alberta under the bus, first…through a nuclear option…
Premier Smith rode this challenge out like the true champion we knew that she would be.
It’s hard to say if this was a legality matter in the grander scheme…or if the 25% tariffs would have truly been as big of an impact on the US…
One thing is clear, however…
Smith was ready to go to the tables with the Trump administration and opt for diplomacy over threats…which should be what we expect from our leaders.
And should these 25% tariffs have gone through…I’m more than sure a Plan B would have been brought out in civil conversations, over screeching rhetoric.
“She’s treasonous”, they screeched.
“She’s supporting her friends in Oil and Gas”, they relent.
“She should put Canada first”, they echo…
And let’s just address these…
Is Walmart beholden to Campbells soup? Fruit of the Loom? Kraft?
Or does Walmart sell products that helps keep their doors open?
Walmart is not beholden to any product…just like Premier Smith isn’t. We have 26% of our GDP – the largest portion – owed to Alberta O&G, something that we have a limited trade partner with, due to the Liberal – Anti-Alberta/Anti-O&G/Anti-Pipeline attitude that wants to spend us further in debt with unreliable and expensive “Renewables”.
What does Alberta get from renewables?
A higher cost for energy, in an affordability crisis, created by the same people who continue to push them…sounds like a terrible deal, for Albertans, and something a true leader would Not Favor.
When Walmart sits down to hash out a deal with Heinz, are they committing treason because they haven’t shown their allegiance to their own, ‘Great Value’ brand Ketchup?
No…other provinces have their own industries and resources, which they are free to continue developing independent of the federal government, as is suitable and supportive of their own economies…Alberta isn’t competing with them, nor Canada as a whole.
Alberta through industry and resource, actually supports Canada through a grand imbalance on “Equalization Payments”…
As do we through paying 50% more into the Canada Pension Plan, than we actually get out of the Canada Pension Plan…to the tune of a $334 Billion Dollars.
And as for this “Team Canada”, horseshit…
The title Premier of Alberta, should hold some clues as to who Premier Smith should be advocating for…as she is the Premier of Alberta and Not the Prime Minister, nor leader in the Liberal Party that has created this fiasco, to begin with.
Rail, as they may…other provinces can’t cast a vote in her support, either way…
None of the other provinces, through Members of Parliament, nor through Premiers, came to support Alberta and our economy through a number of Federal Bills that railed on our provincial resources…
Worse yet…these hypocrites cash cheques from our province, while telling us how to diversify our economy…to which I’d state one thing unequivocally…
If we wanted to be a Have Not Province…like you are…we’ll come and ask you for your advice.
Until then…
I’ll hold my Alberta Flag Higher than my Canadian…
And be proud today, of having the only Premier in the country of Canada, worthy of any praise today!
Alberta Premier Danielle Smith issued the following statement, welcoming the U.S. tariff reprieve and calling for strategic action:
“Alberta is pleased to see that today President Donald Trump has decided to refrain from imposing tariffs on Canadian goods at this time as they study the issue further.
“We appreciate the implied acknowledgement that this is a complex and delicate issue with serious implications for American and Canadian workers, businesses and consumers given the integration of our markets, along with our critical energy and security partnership.
“Avoiding tariffs will save hundreds of thousands of Canadian and American jobs across every sector. As an example, declining to impose U.S. tariffs on Canadian energy preserves the viability of dozens of U.S. refineries and facilities that upgrade Alberta crude, and the jobs of tens of thousands of Americans employed at them.
“Despite the promising news today, the threat of U.S. tariffs is still very real. As a country, we need to immediately take the following steps to preserve and strengthen our economic and security partnership with the United States, and to avoid the future imposition of tariffs:
- Focus on diplomacy and refrain from further talk of retaliatory measures, including export tariffs or cutting off energy to the U.S. Having spoken with the President, as well as dozens of governors, senators, members of congress and allies of the incoming administration, I am convinced that the path to a positive resolution with our U.S. allies is strong and consistent diplomacy and working in good faith towards shared priorities. The worst possible response to today’s news would be the federal government or premiers declaring “victory” or escalating tensions with unnecessary threats against the United States.
- Negotiate ways to increase what Canadians and Americans buy from one another. As an example, the United States should look at purchasing more oil, timber and agricultural products from Canada, while Canada should look at purchasing more American gas turbines, military equipment and the computer hardware needed to build our growing AI data centre sector. Finding ways to increase trade in both directions is critical to achieving a win-win for both countries.
- Double down on border security. Within the next month, all border provinces should either by themselves, or in partnership with the federal government, deploy the necessary resources to secure our shared border from illegal drugs and migration.
- Announce a major acceleration of Canada’s 2 per cent of GDP NATO target. This is clearly a shared priority that benefits both of our nations. There is no excuse for further delay.
- Crack down on immigration streams and loopholes that are known to permit individuals hostile to Canada and the United States to enter our country, and restore immigration levels and rules to those under former Prime Minister Stephen Harper.
- Immediately repeal all federal anti-energy policies (production cap, Clean Electricity Regulations, Impact Assessment Act [Bill C-69]) and fast track Northern Gateway and Energy East projects pre-approvals.”
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