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Alberta’s Sports Betting Negotiations: The Waiting Game Continues
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Sports enthusiasts in Alberta had high hopes for expanded betting options in 2022, but it seems that their dreams are still on hold. The Alberta Gaming, Liquor and Cannabis Commission (AGLC) made a promising announcement last December, stating their intention to allow two private operators to run sports betting, with the possibility of mobile extensions, at major sports venues across the province. However, the names of these operators remain a mystery.
Originally, the Request For Proposals (RFP) process was supposed to conclude on January 31, but it was extended until February 14 to give operators more time to submit their bids. Since then, regulators have maintained radio silence. “We’re continuing to work through the negotiation process. However, we’re still expecting to make an announcement this fall,” reassured Karin Campbell, AGLC’s manager of communications.
What makes Alberta’s approach unique is its decision to limit the market to only two private sportsbook operators initially. This move was touted as a way to expedite the introduction of private sports betting services in the province. “By opening retail sports betting up to two proponents now, AGLC is able to bring this service to sports fans in Alberta earlier in 2022,” explained President and CEO Kandice Machado during the December news conference.
However, with the NFL season already underway and the NBA and NHL regular seasons set to open soon, it appears that Alberta’s regulators are unlikely to meet their goal of expanding sports betting options this year. Fans had envisioned the excitement of placing bets during events like the Labour Day Classic or the Battle of Alberta, but it seems they will have to wait a bit longer.
Before the December announcement, the AGLC had preliminary discussions with four professional sports teams in the province about setting up sportsbooks in their respective venues. But without any news on winning vendor bids, the prospects for additional sports betting options by year-end appear bleak.
Currently, AGLC’s PlayAlberta website stands as the only legal online sportsbook in the province. SPORT SELECT, operated by the Western Canada Lottery Corporation, is also available for local retail sports bettors.
So, what’s causing the delay? Industry insiders cite several reasons. “There’s a lot of interest, but there are a lot of challenges with the RFP,” said one source. “The stakeholders that could be allowed to participate in the retail sportsbook or mobile extension, they had asked the government for something different.” They had proposed forming their own partnerships and then letting the government regulate to introduce more competition. This approach has raised concerns and is considered a roadblock in the negotiations.
Unlike other provinces in Canada, except Ontario, which uses government-owned lottery and gaming corporations as the sole legal providers of sports betting, Alberta’s two-operator approach stands out. Ontario has fully embraced private expansion with its regulated iGaming and sports betting market. By April 4, there were already 40 online gambling sites live in the province, with that number expected to rise.
The population of Alberta, with around 4.5 million people, makes it the fourth-most populous province in Canada. A 2020 survey revealed that Albertans spend over $100 million (CAD) annually on offshore sports gambling websites and daily fantasy sports operators. These new private operators will have to contend with the existing gray market and provincial gaming corporations.
One industry source suggested that Kambi, which powers many popular U.S. sportsbooks, would be a natural fit for AGLC in Alberta. The British Columbia Lottery Corporation, which operates PlayNow online gambling platforms in Manitoba and British Columbia, and will soon launch in Saskatchewan, is also seen as a contender for a winning bid. Rumors also suggest that PointsBet, BetMGM, Caesars, DraftKings, and FanDuel have expressed interest, although none has confirmed their participation.
Notably, the AGLC is part of a coalition of five provincial gaming corporations that are taking a stand against illegal online gambling. They are calling on the federal government to collaborate with provincial jurisdictions to protect Canadians from black-market operations and are protesting the use of “free-to-play” advertising tactics by illegal operators.
The dream of expanded Alberta sports betting remains just that—a dream, for now. Sports fans will have to keep waiting, hoping that their province’s regulators can iron out the challenges and bring them the thrill of legal sports betting in the near future.
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Canada’s Most Popular Sports By Region
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Canada is very sports-loving and multicultural and every one of its regions has its own sporting culture and fans. Read on to take a trip from Alberta’s ice rinks to Ontario’s basketball courts and have a look at Canada’s most favored sports region-wise, paying particular attention to Red Deer.
British Columbia
British Columbia is renowned for its love of traditional and adventure sport and although hockey is always a staple of the province, due to the Vancouver Canucks’ loyal fan base, BC’s natural landscape means that it is a haven for outdoor sport enthusiasts. Skiing and snowboarding thrive in Whistler, one of the world’s premier winter sports resorts. Soccer, mountain biking and hiking dominate in the summer, with Vancouver’s mild climate allowing for year-round sporting activity. Lacrosse, BC’s official provincial sport, is also incredibly popular, particularly at the youth level.
Ontario
While hockey has been a staple for a long time, with the Toronto Maple Leafs leading one of the NHL’s flagship franchises, basketball has become more popular, in part because of the success of the Toronto Raptors. The Raptors’ 2019 NBA title win contributed to the province’s enthusiasm for the sport and basketball courts are now common across urban and suburban landscapes as is basketball betting on Ontario sportbooks platforms. Soccer is also a big sport in Ontario, as Toronto FC draws large numbers in Major League Soccer. Baseball is also well-represented by the Toronto Blue Jays and a strong minor league system.
Red Deer Region
Red Deer, in central Alberta, is a sports hub with a very very rich sporting history in hockey, rodeo, and so many other sports. Hockey, in particular, is a very deeply ingrained aspect of local culture, with minor hockey programs that are rich sources of talented players for junior and professional ranks. The city also plays host to premier hockey tournaments that draw teams from across Canada. Rodeo is undoubtedly also a massive aspect of Red Deer’s sporting culture, with events like the Canadian Finals Rodeo showcasing the city’s strong Western heritage. The city also has a developing soccer and football culture, with local leagues providing development for younger players. Red Deer’s proximity to the natural landscape also allows for the playing of sports like skiing, snowboarding and cycling, making it a well-rounded sporting region.
Alberta
Two of Alberta’s very most famous NHL franchises the Calgary Flames and Edmonton Oilers have bitter rivalries in pro hockey history. Albertans breathe hockey because of the regional climate and overall sports enthusiasm for the winter sport. Alberta has a strong rodeo heritage and it’s commemorated annually through the world-famous spectacle of the Calgary Stampede which really draws thousands of visitors annually. Football is a strong point in the province as Albertans follow both the CFL Edmonton Elks and Calgary Stampeders teams. The Canadian sport of curling has found immense success in all parts of Alberta because it is a major site for producing numerous national champions.
Saskatchewan
Saskatchewan has one of the most ardent fan bases in the CFL with the Saskatchewan Roughriders being hugely popular. Football culture is so very much ingrained in the province that Roughrider game days in Regina and Saskatoon are city-wide events. Hockey is also ingrained in Saskatchewan sports culture and many NHL players hail from the province. Saskatchewan’s community rinks are always super full, producing top talent for Canada’s hockey pipeline. Baseball has a small but consistent following as well, with competitive leagues operating all summer.
Manitoba
Hockey reigns supreme in Manitoba, due in large part to the loyal fan base of the Winnipeg Jets and with the cold winters and competitive provincial community leagues, hockey is a Manitoban way of life. Curling is also extremely popular in Manitoba and has yielded some of Canada’s finest curlers. Soccer has really been increasing in popularity in recent years, and with the introduction of Valour FC in the Canadian Premier League, Manitobans have another professional team to rally behind. The province also really proudly boasts a strong tradition of ringette, with youth leagues growing annually.
Quebec
Quebec has long been one of Canada’s hockey hotbeds, producing NHL legends and featuring a rich junior hockey footprint. That strong hockey heritage in the province is evident in teams like the Montreal Canadiens, who have one of the most dedicated fan bases in the sport. Soccer has really also taken off in popularity in Quebec, with CF Montreal competing in the up and coming Major League Soccer in Montreal. The province’s love of individual sports is also evident, with tennis and cycling gaining more popularity with young Quebec athletes. Winter sports like skiing and snowboarding are also hugely popular in the Laurentian and Eastern Townships regions.
Atlantic Canada
Junior leagues and community teams really define the hockey culture in the Atlantic provinces of Newfoundland and Labrador and the surrounding provinces of Nova Scotia and New Brunswick as well as Prince Edward Island. Professional basketball has become more popular in Atlantic Canada because of the Halifax-based professional team that competes in the Canadian Elite Basketball League. Sailing and rowing are popular water sports in the Atlantic coastal provinces of Newfoundland and Nova Scotia.
Also Interesting
How to play casino games online
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The online casino industry is growing so fast, and the question of how to participate remains pertinent. In fact, according to recent statistics, the number of online gamblers is expected to hit 210 million in 2025. And, of course, it follows that players from regions like Calgary and Edmonton have contributed a lot to this growth.
However, just like any other industry, getting the right information is also important for online casino players. Realizing this, we have crafted an article that will enlighten you on a number of things, ensuring your gameplay is engaging. Therefore, you’ll actually do well to hang around.
Identify a suitable platform
A great online casino gaming experience all begins with choosing the right platform. But how do you ensure that it’s actually the right platform? Let’s take a look at a few factors.
Online security
No one wants to gamble on a platform that could expose them to attacks. And now that attacks are really becoming prevalent in this industry, you don’t want to turn a blind eye toward online safety. By the way, do you actually know that, according to experts, more than 70% of online casinos have been involved in security incidents just recently? You can imagine what things could be like in 2025, given that cybercriminals are ever-evolving.
But that should not leave you hopeless. Infrastructures like 2FA have really proven to be helpful. A popular statistic noted that this technology can prevent exposure to over 99.9% of targeted attacks and 96% of phishing attacks.
Other infrastructures that show a platform is secure include SSL encryption, firewalls and anti-fraud systems, among many others. Online casino platforms that integrate AI into their security efforts can also be good options.
Payment methods
You perhaps could be surprised to learn that GoCardless associates 30% of all churn to failed payments. As if that’s not enough, Testlio claims that more than six in ten customers likely stay loyal to brands with smooth, hassle-free payments. Assuming you were a game provider, would you ignore such a statistic? You probably wouldn’t because it would imply you don’t care about your customers’ preferences.
Similarly, platforms that pay attention to payment experience show they prioritize customer experience and could be worth your consideration. And one of the ways to guarantee this is by offering multiple payment methods.
That ensures that even if one fails, you have an ocean of other options to use. Plus, diverse payments also cater to multiple preferences. And, of course, if a platform goes a step further to localize these features, it can provide an even more engaging experience.
User-friendliness
Given that a single platform can offer even thousands of game variations, you want to use the minimum time to engage. But what about if navigating the platform becomes problematic? This can be frustrating, which only injures your gameplay. As such, a great platform will use features like logical hierarchy to improve the discoverability of games.
To further improve its friendliness, the platform will also want to cater to multiscreen consumers. And this is where the responsive design approach comes in. The website should work well even on smaller devices without needing you to pinch or zoom it. That way, you can always be sure of a great experience even when on the go.
Get started
Once you have examined these factors, it’s time to play. Most casinos will provide you with the option of either downloading their apps or participating instantly. For most platforms, you’ll need to sign up or register by providing some basic information like your name, email address and so on. Always ensure that these details are as accurate as possible.
This normally comes in handy for stricter platforms that may require you to verify your details. For instance, some may need players to upload copies of their IDs, passports or even driver’s licenses. Remember, gambling restrictions are becoming tighter by the day, and such measures can really help reduce fraud. Once all this is done, go ahead and fund your account.
Navigating the online casino lobby and playing responsibly
The casino lobby is where all the magic happens. You’ll find a wide variety of games, from classic slots and table games to live dealer games that bring the casino floor to your screen. Use the search bar or filters to find your favorite games, or try something new—many casinos offer free demo versions so you can practice before betting real money.
If you’re a fan of slots, look for games with high RTP percentages and exciting bonus features. For table game enthusiasts, check out different variations of blackjack, poker, and baccarat. And if you’re looking for a more immersive experience, live dealer games are the way to go. By streaming in real-time with professional dealers, these games actually make you feel like you’re in a real casino.
But, of course, we can never fail to mention the need to ensure you gamble responsibly. Since gambling should be done purely for fun, you may want to set a budget before participating. Good enough, most platforms actually have features like deposit limits and self-excursion options to help you with this.
It actually is true that a lot goes into making for a great online casino experience. But even before you start, you want to ensure the platform is secure and has several payment options. On top of that, it should also be user-friendly.
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