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A battle over beer … between curlers?

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Alberta’s Liquor Industry pushes back on Glenn Howard’s Ontario Beer ‘Facts’ in a new Social Media campaign.

Edmonton – Two Canadian curling stars are now battling off the rink in a war of ‘facts’ about provincial liquor laws that has broken out between Alberta and Ontario.

Brendan Bottcher, an Alberta curling champion, is starring in “Ontario Beer ‘Fake Facts’”, a social media campaign that launched today to counter misinformation being spread in Ontario about Alberta’s liquor laws and stores.

Brendan Bottcher stars in Ontario Beer Fake Facts

The Beer Store, a consortium of brewers that is fighting a move by the Doug Ford provincial government to sell beer and liquor in corner stores, has argued Alberta’s privatized system isn’t good for customers and allows for easier access to alcohol for minors. The Beer Store’s campaign is called “Ontario Beer Facts” and features Ontario curling champion Glenn Howard.

Glenn Howard throws shade on Alberta’s beer and liquor industries

“[Howard]’s jealous. Our liquor stores are better and [so are] our curling teams,” Bottcher quips in one of the “Ontario Beer ‘Fake Facts’” ads being launched today.

Alberta Liquor Stores Association (ALSA) produced the campaign in an attempt to set the record straight about Alberta’s thriving and socially responsible private liquor industry.

“In Alberta, our liquor industry is open for business – literally from 10 a.m. to 2 a.m. We’re proud of the private liquor industry we’ve built here since 1993. Free enterprise doesn’t mean there is a free-for-all, Wild West system. But it does mean we have competitive prices and better service, hours and selection for our customers.”

Ivonne Martinez, President of Alberta Liquor Stores Association

Oh, and on that whole thing about the price of beer in Alberta – Martinez had this to say.

“…And what about The Beer Store’s claim that a 24 pack of Coors Light is more expensive in Alberta than in Ontario? The Beer Store is owned by Labatts and Molson (National Brewers).  National Brewers, just like any manufacturer, sets the price for their products for each province. The price has nothing to do with the distribution model, the price is set by Molson themselves which set a higher price for their beer in Alberta…”

To view the Alberta campaign click here.

And to view the Ontario campaign click here.

Backgrounder About Alberta’s Liquor Industry:

  • The $3-billion industry contributes approximately $866-million annually to provincial revenues
  • 1,500+ private liquor stores operate in Alberta from 10 a.m. to 2 a.m. daily, including New Year’s Eve
  • Since the industry was privatized in 1993, it has created approximately 12,000 new jobs for Albertans
  • Alberta liquor stores offer more than 26,000 options, including 7,000 beer types; in Ontario, they sell less than 2,000 beer brands.

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President Todayville Inc., Honorary Colonel 41 Signal Regiment, Board Member Lieutenant Governor of Alberta Arts Award Foundation, Director Canadian Forces Liaison Council (Alberta) musician, photographer, former VP/GM CTV Edmonton.

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Alberta

Alberta Premier Danielle Smith Media Roundtable from Washington

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From the YouTube channel of Alberta Premier Danielle Smith

Members of the media join Premier Danielle Smith for a round table on January 21, 2025.

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Alberta

Is There Any Canadian Province More Proud of their Premier Today…

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Prior to Trumps inauguration event and announcement was made that Trump would not be imposing the 25% tariffs…

Which means, Canada seriously dodged a bullet here.

And while the Liberals will most likely frame this as, their success in showing, Bad Orange Man, that they’re tough and ready to burn down what is left of our economy, throwing Alberta under the bus, first…through a nuclear option…

Premier Smith rode this challenge out like the true champion we knew that she would be.

It’s hard to say if this was a legality matter in the grander scheme…or if the 25% tariffs would have truly been as big of an impact on the US…

One thing is clear, however…

Smith was ready to go to the tables with the Trump administration and opt for diplomacy over threats…which should be what we expect from our leaders.

And should these 25% tariffs have gone through…I’m more than sure a Plan B would have been brought out in civil conversations, over screeching rhetoric.

“She’s treasonous”, they screeched.

“She’s supporting her friends in Oil and Gas”, they relent.

“She should put Canada first”, they echo…

And let’s just address these…

Is Walmart beholden to Campbells soup? Fruit of the Loom? Kraft?

Or does Walmart sell products that helps keep their doors open?

Walmart is not beholden to any product…just like Premier Smith isn’t. We have 26% of our GDP – the largest portion – owed to Alberta O&G, something that we have a limited trade partner with, due to the Liberal – Anti-Alberta/Anti-O&G/Anti-Pipeline attitude that wants to spend us further in debt with unreliable and expensive “Renewables”.

What does Alberta get from renewables?

A higher cost for energy, in an affordability crisis, created by the same people who continue to push them…sounds like a terrible deal, for Albertans, and something a true leader would Not Favor.


When Walmart sits down to hash out a deal with Heinz, are they committing treason because they haven’t shown their allegiance to their own, ‘Great Value’ brand Ketchup?

No…other provinces have their own industries and resources, which they are free to continue developing independent of the federal government, as is suitable and supportive of their own economies…Alberta isn’t competing with them, nor Canada as a whole.

Alberta through industry and resource, actually supports Canada through a grand imbalance on “Equalization Payments”…

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As do we through paying 50% more into the Canada Pension Plan, than we actually get out of the Canada Pension Plan…to the tune of a $334 Billion Dollars.


And as for this “Team Canada”, horseshit…

The title Premier of Alberta, should hold some clues as to who Premier Smith should be advocating for…as she is the Premier of Alberta and Not the Prime Minister, nor leader in the Liberal Party that has created this fiasco, to begin with.

Rail, as they may…other provinces can’t cast a vote in her support, either way…

None of the other provinces, through Members of Parliament, nor through Premiers, came to support Alberta and our economy through a number of Federal Bills that railed on our provincial resources…

Worse yet…these hypocrites cash cheques from our province, while telling us how to diversify our economy…to which I’d state one thing unequivocally…

If we wanted to be a Have Not Province…like you are…we’ll come and ask you for your advice.

Until then…

I’ll hold my Alberta Flag Higher than my Canadian…

And be proud today, of having the only Premier in the country of Canada, worthy of any praise today!

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