Red Deer
City’s ‘Social Diversion Team’ called upon nearly 900 times in first 6 months

Red Deer’s Social Diversion Team making a difference
Since launching in late January of this year, Red Deer’s Social Diversion Team has been making a huge impact by providing help to individuals in distress and reducing the number of non-emergency calls dispatched to emergency first responders.
“In the first six months, the Social Diversion Team responded to 878 events, averaging approximately six calls per day,” says Jeremy Bouw, Safe & Healthy Communities Supervisor for The City of Red Deer. “Each one of these calls represents an event that was diverted from our emergency medical services and policing resources, and also demonstrates our ability to respond to individuals in need with the right resources at the right time.”
Since January, Red Deerians have had the option to call 2-1-1 and press 2 when they see someone that needs non-emergency support, such as someone experiencing mental health issues, addictions crisis or homelessness. Statistics show that the team is having the greatest impact in the city’s downtown core. “We have had really great feedback from downtown businesses, where a majority of our calls stem from,” says Stephanie MacDonald, Program Manager with Safe Harbour. “The Social Diversion Team has been very effective in both working with the individual to connect them with the resources they need, as well as provide positive outcomes for the businesses that have called us.”
The most common issues the Social Diversion Team responds to are related to homelessness, intoxication and mental health. As these Teams are comprised of a Licensed Practical Nurse and a Social Diversion Specialist, they are uniquely prepared and qualified to provide support to these issues. The team connects people with the social services they need, such as housing supports, mental health supports, detox programs and harm reduction resources. “When we launched this program, our goal was to improve community safety by providing a broader spectrum of supports,” says Bouw. “In reviewing the six-month data, it has been demonstrated that the Social Diversion Model has been successful in supporting first responders, the business community, citizens, and the individuals in crisis.”
The program utilizes the 2-1-1 service for dispatch and contracts personnel through Safe Harbour. While the Social Diversion team’s hours are 7 a.m. to 7 p.m. currently, 2-1-1 responds to calls 24/7, and refers them to the proper agency for response.
For more information about the Social Diversion team, please visit www.reddeer.ca/211.
Community
Support local healthcare while winning amazing prizes!

|
|
|
|
|
|
Community
SPARC Caring Adult Nominations now open!

Check out this powerful video, “Be a Mr. Jensen,” shared by Andy Jacks. It highlights the impact of seeing youth as solutions, not problems. Mr. Jensen’s patience and focus on strengths gave this child hope and success.
👉 Be a Mr. Jensen: https://buff.ly/8Z9dOxf
Do you know a Mr. Jensen? Nominate a caring adult in your child’s life who embodies the spirit of Mr. Jensen. Whether it’s a coach, teacher, mentor, or someone special, share how they contribute to youth development. 👉 Nominate Here: https://buff.ly/tJsuJej
Nominate someone who makes a positive impact in the lives of children and youth. Every child has a gift – let’s celebrate the caring adults who help them shine! SPARC Red Deer will recognize the first 50 nominees. 💖🎉 #CaringAdults #BeAMrJensen #SeePotentialNotProblems #SPARCRedDeer
-
Business1 day ago
28 energy leaders call for eliminating ALL energy subsidies—even ones they benefit from
-
2025 Federal Election1 day ago
Carney’s Cap on Alberta Energy Costing Canada Billions
-
Business1 day ago
Trump Tariffs are not going away. Canada needs to adapt or face the consequences
-
Economy1 day ago
Support For National Pipelines And LNG Projects Gain Momentum, Even In Quebec
-
Health1 day ago
Dr. Pierre Kory Exposes the Truth About the Texas ‘Measles Death’ Hoax
-
Business11 hours ago
DOGE discovered $330M in Small Business loans awarded to children under 11
-
Business1 day ago
Why a domestic economy upgrade trumps diversification
-
COVID-199 hours ago
17-year-old died after taking COVID shot, but Ontario judge denies his family’s liability claim