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7 Basic Key Elements of Digital Marketing
Did you know that nearly half of all companies use digital marketing to promote their business online? Digital marketing strategies drive significantly higher revenue than traditional marketing. The benefits are innumerable.
If you don’t use digital marketing currently, you are missing out on potential leads and returns. You can get help from the best digital marketing companies to learn about these strategies. You can also enhance your digital marketing skills by learning about the seven best key elements of digital marketing mentioned in this article—
Building a Powerful Website
A powerful website is the best marketing asset to have. Having a user-friendly website helps to generate leads and increase product sales. The best digital marketing companies provide specialized tools to build powerful websites. To build a powerful website, focus on the following four aspects—
- Secure your website—Website security is a search ranking factor. Unsecure websites always have the danger to get hacked. Your website should be ‘HTTPS’ instead of ‘HTTP’.
- Minimize the loading time–Google analytics shows that a loading time of three seconds is an optimum time for users to stay on your website for a longer time. Therefore, it is crucial to minimize the loading time of your website.
- Make it mobile-friendly—These days people prefer to browse through their phone. The mobile website traffic now outpaces desktop web traffic. This is the reason you must focus on building a mobile-friendly website.
- Good web design—A clean interface with easy-to-use design features enhances user experience. Your web design should look good and add value to your customers.
Search Engine Optimization
Search engine optimization is the foundation for successful digital marketing. It is one of the most crucial marketing strategies designed to boost your ranking on the search engine results page. When your website ranks at the top of the online search results page, it opens up an opportunity to attract more qualified leads.
SEO is a long-term marketing strategy. Therefore, it requires regular upkeep to maintain high rankings. The best digital marketing companies hire SEO specialists to optimize websites, content, and social media profiles to rank higher in the search results. Higher search rankings translate into more leads and improve conversion rates for the company.
Email Marketing
Email marketing is one of the oldest yet effective lead nurturing strategies. This marketing tool allows you to follow up with potential customers and send them information about discount offers and product sales.
You can personalize your emails based on the user’s interests and deliver valuable content that may resonate with them. The best digital marketing agencies provide efficient email marketing services to cater to the needs of your customers. They also provide email automation services to make the customer journey smooth.
Video Marketing
As the name suggests, video marketing uses captivating video content to engage the audience. This strategy is incredibly effective. Google analytics show that a video is 50 times more likely to get organic leads than regular text content.
A well-structured video can help to communicate your brand’s message more effectively and impact the customer to purchase the product. You can build a strong customer base by posting valuable video content on social platforms.
Social Media Marketing
Social media marketing is one of the essential strategies of digital marketing. Most online brands take leverage of this strategy to scale their business. Today, 70% of the people worldwide use social media for customer service.
Social media marketing allows you to develop strong relationships with existing and potential customers. Moreover, it is the best platform to communicate your brand’s message to the audience, answer their queries, and sell your products. It is the most effective way to provide value to your audience and turn them into loyal customers. You can get help from the best digital marketing companies to scale your business through social media marketing. These social media marketing agencies specialize in providing tools and services that are customized to your needs.
Pay per Click Ads
Pay-per-click advertising is one of the powerful marketing strategies for maintaining a presence in search results. You may establish organic rankings with the help of SEO. However, pay-per-click ads help to boost your visibility online. Additionally, Pay per click ads gives you quick results. They help to drive qualified leads to your website as soon as you release your ad online.
Other benefits of pay per click advertising include –
- Budget-friendly – You only pay when people click your ads
- PPC offers an advanced audience targeting feature
Marketing Automation
Marketing automation reduces the workload and allows you to accomplish various tasks with ease. It is one of the most powerful marketing strategies that help to create lead generation funnels. For example, automation tools take out customer information from the CRM software, informing you about new leads. Moreover, it sends follow-up emails to nurture them.
Conclusion
To grow your business online, you need to dip your toes into the marketing component. Strategies like pay-per-click ads, email marketing, video, and social media marketing help to expand your business exponentially.
The above marketing strategies are the fundamental elements of digital marketing. Enhance your skills by learning about these strategies and boost your presence online. You can also get help from the best digital marketing companies to build strong marketing campaigns.
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Understanding Slot RTP and Variance: Which Slot Game Is Right for You?
When it comes to playing slots, luck plays a huge role, but there’s more to winning than just spinning the wheels. Checking the variance and RTP of a slot game beforehand can help you find one that matches your style and strategy. Whether you’re a casual player or chasing a jackpot, understanding these factors can improve your experience. For Canadian players looking to try their luck, Tenexcasino.com is a top choice among crypto casino sites, offering a great platform to explore these games.
What is RTP?
RTP or Return to Player shows how much of the money you bet goes back to you over time. It also shows you the “house edge,” or how much of your money goes to the casino over the same period. If a slot has an RTP of 90%, 90 cents of every dollar you bet goes back to you. The remaining 10 cents is the “house edge” or the profit the casino will likely make.
RTP is measured over time and doesn’t tell you what will happen with each spin. But it can tell you which slot games to pick if you want to minimize risk.
What Is Slot Variance?
Variance also shows the risk of playing each slot game. But unlike RTP, it determines how often you can expect to win and the average size of each payout. Will you see small, frequent wins or rare but potentially huge payouts?
Depending on your preference and budget, you can opt for low, medium, or high-variance slots. Low-variance slots offer frequent but smaller payouts, medium-variance slots provide a mix of frequent smaller wins and occasional bigger winnings, and high-variance slots give rare but significant payouts.
What’s the Right Type of Right Slot Game for Me?
Variance and RTP can help you select the slot games that suit your style and the risk you’re
willing to take.
High RTP Slot Games
High RTP games are an ideal choice if you’re on a small budget. They will give you the best chance to build your bankroll and get more from your investment. You should look for games with at least 97% RTP, like Mega Joker (99%), Codex of Fortune (98%), and Starmania (97.87%).
While these games ensure you get more of your money back in the long term, they won’t necessarily help you maintain your bankroll. If that’s what you’re looking for, you should ensure the slots also have low variance.
Low Variance Slots
Low-variance slots are a perfect choice if you’re looking for steady gameplay with minimal risk. They allow you to play longer without large swings in your balance. But it’s not without its thrill.
If you like frequent wins, these games certainly keep the excitement alive. Some of our favorite low-variance games are Starburst, Jack Hammer, and Blood Suckers.
Medium-Variance Slots
These are a sweet spot. Medium-variance slots are perfect if you want steady payouts with the occasional thrill of big wins. They allow you to avoid the risk of high-variance slots while enjoying some of the excitement. Temple of Iris, Wolf Gold, and Golden Winner are great medium-variance slots worth checking out.
High-variance Slots
High-variance games are your best bet if you dream of hitting the jackpot. The risk is undoubtedly high, but you can win a massive payout. However, these slots may not be the best choice for prolonged gaming sessions. They can, however, provide convenient and enjoyable entertainment when traveling or during your lunch breaks.
High variance slots often include progressive jackpots. Some of our favorite high-variance slots include Rome: The Golden Age, Twin Spin Megaways, and Jack in a Pot.
Having a healthy bankroll is necessary here. But even more so, you need patience. You may go through several spins without a win, but the payout can be significant when you do win.
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The Role of Satellite Imagery in Developing VRA Prescription Maps
Since its appearance in the 1980s, precision agriculture has revolutionized farming, offering innovative solutions to age-old challenges. One of those is Variable rate technology (VRT), which plays a key role in improving efficiency and sustainability in today’s farming methods.
By applying inputs like fertilizers and water in different quantities across the field, VRT helps optimize crop yields and reduce costs. This technology relies on data collection and analysis to create detailed VRA prescription maps, allowing for customized input applications.
With the right equipment and technology, VRT can significantly improve agricultural productivity. Today’s advanced tractors, equipped with built-in terminals and specialized software integrated with a precision agriculture platform, use prescription maps to accurately apply variable rates of water or chemicals based on GPS location and management zones.
Variable Rate Technology In Precision Agriculture
Precision agriculture is a game-changer, moving far beyond traditional farming methods. Often called satellite farming, this approach focuses on crop condition monitoring, measuring, and responding to variability within fields. One of its standout innovations is variable rate application (VRA), which has caught the attention of farmers worldwide for its immense potential.
Why is VRA so important? It goes beyond simply fertilizing, seeding, and applying pesticides. It’s about utilizing technology to apply various expendable materials on and beneath the field automatically.
Farm management software simplifies contemporary farming by combining data and technology to improve farming efficiency, sustainability, and profitability. Precision agriculture platforms consolidate operations, crop health monitoring through satellite imagery, and offer real-time suggestions, enabling farmers to make informed decisions for the best use of resources (through VRA) and increased productivity.
Variable rate application offers numerous advantages for modern agriculture:
- VR fertilizer enhances farming efficiency.
Adjusting rates based on soil health and plant needs helps save resources and increase yields. Research shows this method can lead to higher net income and healthier soil compared to using uniform rates: “The net incomes of VR management zone were 15.5–449.61 USD ha−1 higher than that of traditional spatially uniform rate fertilization.”
- VR irrigation saves water, time, and fuel while reducing machinery wear.
Applying the correct amount of water to different parts of the field based on soil moisture levels and crop requirements reduces wear and tear on irrigation equipment compared to uniform irrigation.
Studies claim: “Variable rate irrigation (VRI) can increase water use efficiency and productivity by applying water based on site‐specific needs.”
- VR seeding increases crop yield by adjusting seeding rates based on soil fertility.
VR seeding adjusts seeding rates based on soil fertility and other factors to optimize plant populations and yields. It is commonly used alongside variable rate fertilization as part of a comprehensive precision agriculture strategy.
Findings show that: “The application of VRS to the seeding of various crops shows positive agro-economic trends, additional yields, and higher economic returns.”
- VR pesticide reduces environmental pollution and improves pesticide efficiency.
VRT helps farmers target pests more accurately and use less pesticide.
Studies have found that “VR management zone reduced the use of nitrogen (N), phosphorus (P), and potassium (K) fertilizers by 22.90–43.95%, 59.11–100%, and 8.21–100%, respectively, and it also increased the use efficiency of N, P, and K by 12.27–28.71, 89.64–176.85, and 5.48–266.89 kg/kg, respectively, without yield loss.”
This demonstrates the ability of variable rate technologies to improve pesticide effectiveness and reduce environmental pollution in agriculture.
Using Various Technological Means For Informed Decisions
Applying different technological tools is essential for implementing variable rate technology in agriculture. This includes smart machinery, fertilizers, seeders, soil sensors, geographic information system (also called GIS), and the Global Navigation Satellite System (GNSS) applications for field mapping. Additionally, having supporting infrastructure, which helps manage and analyze info from different sources, is crucial for successful implementation.
Understanding the location, timing, and methods for seeding, fertilizing, and harvesting is key in remote crop monitoring and precision agriculture, where data plays a vital role in managing resources effectively.
This information is taken from a wide variety of data sources.
- Sensors. Moisture, soil nutrients, compaction, weather stations (humidity, temperature, wind speed)
- Drones and satellite photography. Field hyperspectral imaging.
- GNSS. Event coordinates, also points and times for obtaining time-series data
- Spatio-temporal data sources. Spatio-temporal specific data (trajectories of agricultural machinery, spatiotemporal points, event points, time-series information)
- Maps. Field boundaries, soil type, surface levels)
- AI solutions. Prediction of weather conditions, detection of plant diseases.
However, simply collecting raw data is not sufficient. It is necessary to process this information to extract valuable insights, make informed decisions, and enable automatic alerts and control signals for agricultural equipment. Thus, you must have the capability to:
- Gather data;
- Transform the data to extract valuable insights for precision farming gear;
- Upload the data into agricultural equipment;
- Retrieve real-time data from tractors, seeders, fertilizers, and other machinery.
By following these steps, farmers can make the most of modern technology, optimizing their farming practices and boosting efficiency.
Use Of Satellite Images In Building VRT Maps
Satellite crop monitoring imagery can be used to generate different kinds of VRA maps for various purposes. As nitrogen is one of the most critical elements plants need, building map for its proper application is a major task.
Nitrogen fertilization maps play a crucial role in optimizing the application of water, nitrogen, and crop protection products.
When creating a VRA map for nitrogen fertilizer, you can choose from various indices that provide valuable insights:
- MSAVI is sensitive to uncovered soil and, therefore, is ideal for planning VR fertilizer application in the early stages of growth.
Example: Early in the growing season, a corn farmer uses MSAVI to detect patches of uncovered soil in their field. This helps them apply fertilizer more accurately, ensuring that nutrient-rich areas receive the right amount of input and promoting uniform growth.
- ReCI measures chlorophyll content in leaves, helping to identify field areas with faded and yellowed vegetation that may need additional fertilizer.
Example: A soybean grower notices using ReCI that certain sections of their field have yellowed leaves, indicating possible nutrient deficiencies. They apply additional fertilizer to these areas, restoring plant health and boosting overall yield.
- NDVI indicates biomass accumulation zones and areas with low vegetation that might demand larger amounts of fertilizer.
Example: A cotton producer uses NDVI to map out zones with varying levels of biomass across their field. They adjust their fertilizer application rates, applying more in areas with lower vegetation to support growth and maximize their harvest.
- NDMI is well-suited for VR irrigation by identifying areas that are under water stress.
Example: During a hot summer, a vineyard uses NDMI to pinpoint areas suffering from water stress. They adjust their irrigation system to provide extra water where it’s needed, ensuring the vines remain healthy and productive.
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- NDRE helps identify stressed or dying vegetation in the middle to late stages of a season, aiding in effective fertilization strategies.
- Example: During the season, a wheat farmer uses NDRE to identify patches of the field where the wheat plants are showing signs of nutrient stress or poor growth. By applying a mid-season nutrient boost specifically to these stressed areas, the farmer improves the overall health and yield potential of the wheat crop.
Field Productivity Maps
Field productivity maps can be created by analyzing satellite images to pinpoint areas with high or low crop yields. By using the NDVI index and advanced machine learning algorithms, different productivity zones can be identified.
Key applications of productivity maps include:
- Potassium and phosphorus fertilization
Historical productivity zones data can help avoid excessive application in areas where these nutrients may have accumulated with time.
- Variable rate planting
Farmers can apply different seed amounts in various productivity zones to either maximize yield or achieve uniform distribution across the field.
- Land evaluation
Field productivity can be assessed before purchasing or renting land; it helps reduce risk and enhance profitability.
- Targeted soil sampling
Soil sampling efforts can be focused on key areas indicated by productivity data, rather than relying on generic grid sampling.
As you see, variable rate application (VRA) is a cost-effective method that can save you 10% on planting and cultivation costs based on the characteristics of the soil. To fully benefit from VRA, it’s important to understand the technologies involved, such as sensors, GNSS, earth observation pictures from drones and satellites, and digital maps, which provide crucial data for analysis and implementation. We sincerely hope that you succeed in your farming endeavors with modern technology!
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Author Vasyl Cherlinka
Vasyl Cherlinka is a Doctor of Biosciences specializing in pedology (soil science), with 30 years of experience in the field. With a degree in agrochemistry, agronomy and soil science, Dr. Cherlinka has been advising on these issues private sector for many years.
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