Red Deer Downtown Business Association
Downtown Business Spotlight: Root 51 Salon and Spa
This week’s Business Spotlight shines on Root 51 Salon & Spa! This unique establishment is located right on 4814 51 St and offers anywhere from haircare to spa treatments to relax and pamper. We spoke with the owner to learn more about this wonderful establishment!
What is your business?
Our business is a small locally owned salon & spa.
When did your business open?
We downsized & renovated this main floor in 2016 & changed our name to Root51 (previously Techniques Hair Therapy & Day Spa in the Millennium Center for 2 decades!)
What makes your business unique?
We have asked our valued guests this same question the responses we got: our education, our flexibility to accommodate, our selection & knowledge in our top-shelf natural products for both hair & skin, our prices are extremely reasonable for the level of experience (over 30 years) & education (over 100K worth of education!!!) (in a big city I would charge 35-40% more for the same treatments), and we work hard and are very proud of this next one…our Cleanliness – often they say your place is always spotless! (even before Covid!!)
What are some products/services that you offer?
Full-service Salon hair Care & Spa treatments that are non-invasive. Michele specializes in colours, balayage & ombre, colour corrections & blondes. Smoothing treatments are in high demand for silky soft straight looks and perms for waves or more body. With 30 years of cutting hair, some guests have said “that’s the best-shaped haircut I ever had.”
Spa treatments are effective and relaxing with visible results after one treatment ~ home care is a must because maintenance is easy than correction. Our skincare line is exclusive to us in RD and is composed of sea plants and seawater with many benefits to your facial skin as well as your body and well-being!
Why did you choose Downtown Red Deer as the location for your business?
In 2000, the Millennium Center was a brand new and very central location — when we changed the location to 2 block north on 51 st ~ we wanted to be able to still cater to our professional corporate downtown business people.
What do you think makes Downtown vibrant?
I believe it’s the local entrepreneurs big & small that make downtown a vibrant place.
Website: Root 51 Official Website
Facebook: Root 51 Facebook Page
Council approves 2024 DBA budget, increased investment in events
“The DBA remains steadfast in its objective to build on the growth seen in 2023. The collaboration between The City of Red and the DBA is at all time high and with the pending actions set to be delivered through the Downtown Activation Playbook, I know there are many great things to come that will support our business community and create the thriving downtown we all want to experience,” said Amanda Gould, DBA Executive Director.
“Today Council demonstrated their commitment to their strategic priorities with the support shown to the DBA through unanimous support of the 2024 budget. This mighty Association continues to do great work on a shoestring budget and the 2024 Board of Directors are keen to lend their expertise and entrepreneurial skills to benefit the downtown in its entirety.”
Brandon Bouchard, DBA Board Chair
The DBA’s budget is partially funded through the BIA tax levy, which is collected by The City of Red Deer. Each year, the DBA presents its proposed budget to Council for their consideration. When reviewing the budget, Council considers alignment between the DBA’s downtown priorities and City’s community priorities.
“DBA has constantly hit far above its weight in our downtown, I can’t think of a more supportive messenger of promotion than the team at the DBA, it’s so encouraging to see this strong support for our downtown,” said Mayor Ken Johnston. “I’m encouraged by the leadership and direction of the DBA and look forward to what they have in store for 2024. They continually bring positive initiatives to the downtown even with the constraint on finances.”
The DBA’s total approved budget for 2024 is $775,160, with $277,725 funded through the BIA with the remaining amount funded through items such as grants and contracts. The BIA portion for 2024 is an increase of five per cent from 2023.
The Downtown Business Association has been operating in Red Deer for more than 30 years, serving approximately 350 business owners in the Downtown area. Through partnerships and leadership in advocacy and promotion, the DBA is the catalyst for a vibrant and prosperous downtown that is the place to live, work, play and do business.
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