Business
Paul Almeida: My European Favourites in 5 – 4 – 3 – 2 – 1!

Salzburg, Austria by Paul Almeida
Salzburg is one of my favourite mid-sized cities in Europe and Austria’s fourth largest city, with only about 150,000 residents. Geographically, it lies at the foot of the Eastern Alps, close to the German border and is bisected by the Salzach River. The compact old town, with medieval and baroque architecture is classified as a UNESCO World Heritage Site and is easy to explore on foot. Salzburg is visited annually by millions of tourists from around the world and our Azorcan tour groups often list it as a favourite stop.

Salzburg, Austria
5 FUN FACTS
Salzburg literally means “Salt Fortress.” The reigning Prince-Archbishops, the city and the region became wealthy mainly from the salt mines in the area, trade and some gold mining. Don’t miss the opportunity to visit a salt mine in the area to learn more about the extraction of the “white gold.”
The 11th century Hohensalzburg is one of the largest and best preserved medieval fortresses in Europe. You can walk up the path to the fortress or you can take the Festungsbahn funicular railway located just off the Kapitelplatz. From the fortress, you can enjoy some of the best views of the city and the surrounding area.
Composer Wolfgang Amadeus Mozart was born on January 27, 1756 in Salzburg, and you can visit his birthplace which is also a museum. You can’t miss the bright yellow building at No. 9 Getreidegasse with “Mozart’s Gebursthaus” in gold letters on the façade. The Getreidegasse is a pedestrian street with shops and restaurants. The ornamental wrought iron signs on the building facades harken back to medieval times. The Schlosserei Wieber shop on the Getreidegasse is a traditional metalworking shop that also continues to make these signs. The city celebrates Mozart Week festival in January around his birthday. A friend once joked that “Mozart was my favourite composer, now he’s my favourite decomposer.”

Hohensalzburg Fortress, Mozart’s Gebursthaus and the metal signs on the Getreidegasse
The famous Salzburg Festival, established in 1920 and which features some of Mozart’s works, is held each summer for five weeks starting in late July. With approximately two hundred drama, concert, and opera events and a quarter of a million visitors, it is a huge undertaking and an important driver of the local economy. The festival celebrated its 200th anniversary in 2020 but unfortunately plans had to be scaled back due to the corona virus pandemic.
The Rodgers and Hammerstein musical, “The Sound of Music,” about the Von Trapp family was set in Salzburg and movie fans love to search out film locations in the city.
Some of the most popular places to seek out are St. Peter’s cemetery, the Mirabell Palace and gardens with the Pegasus fountain, the Horse Pond, the Residence Square with it’s baroque fountain, Schloss Leopoldskron and the Nonnberg Abbey. The Rock Riding School, which was initially built to be a cathedral but was changed to a riding school by the Prince-Archbishop, later became Salzburg’s favourite concert venue. This is where the real Von Trapp family won the 1936 Salzburg Music Festival. There are other film locations located in the surrounding areas and there are tours that focus on the Von Trapp’s and the movie.

Mirabell Gardens, Makartsteg Bridge and the view of the old town from the Mochsberg
4 POINTS OF INTEREST
A walking tour of Salzburg usually starts at the Mirabell Palace gardens. The Palace was built by a Prince-Archbishop in 1606 and has a grand marble hall that is popular for weddings. The view from the palace’s gardens to the Hohensalzburg fortress in the summer when the geometrically laid flowers are in bloom is amazing. The Grand Fountain in the centre of the garden with four mythological statues representing the elements (Fire, Air, Earth, Water), the Dwarf Garden, and the Pegasus Fountain are popular photo stops. The best way to cross the Salzach river to the old town from the Mirabell gardens is the pedestrian Makartsteg Bridge which is usually adorned with numerous “love locks.” The locks are inscribed with the lovers initials, attached to the fencing and the key thrown into the Salzach.
As you cross the river to the old town (Altstadt), go to the right and you will find the Monchsberg lift which takes you up to the Museum of Modern Art (Museum der Moderne). The café at the museum is a great place to have a cappuccino and cheese strudel as you admire the view of the old town. The Monchsberg, which was named after the Benedictine monks, is one of five mountains or hills in Salzburg. The Monchsberg plateau has a hiking path through the forest that you can take and enjoy scenic views all the way to the Hohensalzburg fortress. The city has a mountain inspector’s office (Bergputzer) to check the mountain for possible falling rocks. In 1669, an avalanche of rock landed on the city below and killed over 200 people.
On the University Square (Universitatplatz), you will find the Grünmarkt or green
Market that goes back to the 18th century. The farmers market still has vendors selling fruit, vegetables, cheeses, meats, breads and pastries. It’s a great place to sample local products, or grab a quick lunch or a pretzel. The Kollegienkirche or University church dominates the square, and there are several historic buildings surrounding the lively square.

Pretzel kiosk on University Square, Residence Square and the Salzburg Cathedral>
A short walk from the University Square will take you past the Alter Markt square with the St. Florian Fountain and into the expansive Residence Square (Residenzplatz). The square has a magnificent baroque fountain decorated with four horses snorting water, giants, dolphins and a triton. Here is where you can find horse drawn carriages to enjoy the city centre at a leisurely pace. The Residence museum on the square is a testament to the immense wealth and political power of the Prince-Archbishop’s of Salzburg. The lavish state rooms and painting collection make it a top attraction. The 17th century baroque Salzburg Cathedral or Dom on the square is connected to the Residence. The Cathedral has religious relics of St. Rupert, an impressive pipe organ, plus an ornate ceiling and dome. The baptismal font is the same one used to baptize Mozart.
3 INTERESTING ACTIVITIES
To fully understand the significance of salt to the fortunes of Salzburg take a short trip to the Salzbergwerk Dürrnberg, which is located on the Dürrnberg above the town of Hallein. After supplying you with miner’s overalls, you will go by rail deep into the mountain where you will walk through the tunnels, go down two long slides and take a raft trip across an underground salt lake. The very informative tour explains the history of the mine from the age of the Celts to modern mining methods. After the tour be sure to visit the SALINA Celtic village to see how life was 2,600 years ago.
The Red Bull Hanger 7 at the Salzburg Airport is an impressive glass structure that houses the Flying Bulls historical airplane and helicopter fleet plus a collection of Formula 1 race cars. Austrian Red Bull founder and billionaire Dietrich Mateschitz is the owner of the hanger and the collection. If you like cars or planes, this is a must stop when you visit Salzburg or have a layover at the airport.

Going into the Salt Mine, a Red Bull concept race car and inside the Hanger 7
The imposing 900 year old medieval Hohenwerfen Castle, surrounded by the Berchtesgaden Alps, is located about 40 km south of Salzburg and overlooks the town of Werfen. A funicular takes you from the parking area up to the castle’s interior courtyard. The castle has an extensive weapons exhibit. The main event is a birds of prey demonstration from the Salzburg Falconry Center in the exterior courtyard with falcons, kites, vultures, and eagles. Some of these birds are huge and have no problem walking amongst the spectators. Be sure to check the daily times of the demonstrations in advance.

The impressive Hohenwerfen Castle, the courtyard and a large eagle
2 LOCAL DISHES TO ORDER
Tafelspitz is a popular Austrian dish of veal and vegetables that is simmered slowly. The broth is served separately as a first course then the veal and root vegetables are accompanied by apple-horsradish and chives.
Salzburger Nockerl was invented in Salzburg in the 17th century. Nockerl are vanilla flavoured dumplings dusted with powdered sugar and served with fruit jams or sauces. The warm dumplings arrive in three mounds to represent the three hills that surround Salzburg.

A Salzburger Nockerl, the Augustiner Brewery and their beer gardens
1 BEVERAGE TO ENJOY
There are eleven breweries in Salzburg, and the city is known as Austria’s beer capital. The Stiegl brewery has been privately owned since 1492. The Stieglkeller, located below the Hohensalzburg fortress, is a restaurant and beer garden that offers great views of the old town.
Established in 1621, the Augustiner Brau brewery and tavern is the biggest in Austria with indoor seating and a beer garden. In addition to great beer, you can purchase traditional dishes from food stands located inside the hall or the brewery.
Salzburg is a university town and has a lively café, beer garden and nightlife scene.
In addition to Mozart Week and the Salzburg Music Festival locals celebrate Fasching, Easter and harvest festivals. Salzburg’s Christmas markets are very popular and some shops in the old town specialize in Christmas.
Paul Almeida is the President of Azorcan Global Sport, School and Sightseeing tours and his company has taken thousands of people to Europe on custom group tours since 1994.
Visit azorcan.net to see all our custom group tour possibilities and to see our signature sport, sightseeing and sport fan tours individuals can now join.
Check out our newsletters, and listen to our podcasts at azorcan.net/media
Images compliments of Paul Almeida and Azorcan Tours.
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Local Business
Red Deer Downtown Business Association to Wind Down Operations
The Downtown Business Association (DBA) Board of Directors has made the decision to wind down the Association’s operations at the end of 2025.
The Board determined that the Association is no longer able to operate sustainably under the financial framework available for 2026. After exploring all reasonable alternatives, the Board concluded that it could not continue without reducing services to a level that would no longer provide meaningful value to levy-paying businesses.
The DBA does not receive any operating funding from City Hall in a regular year, all funds raised are through Business Improvement Area Levy that consists of a mandatory levy placed on all businesses operating within the Business Improvement Area. These funds are legislated under the Municipal
Government Act, to be used to promote the Business Improvement Area, which is achieved through marketing and event initiatives along with providing advocacy support primarily to local government on behalf of the business community.
In recent years, the DBA has been a committed advocate for re-examining the approach to Downtown Governance. The Board has consistently maintained that the responsibility for funding downtown initiatives in such a socially charged environment should not rest solely with the business community.
Despite their efforts, the DBA recognized that the funds generated through the Business Improvement Area Levy were insufficient to effectively address the growing challenges of the current operating environment. This ongoing financial strain highlighted the need for a more equitable and sustainable
model to re-establish the downtown as a safe and welcoming heart of the city.
At the annual DBA budget presentation to City Hall, the DBA requested the essential funding needed to implement the Greater Downtown Governance Committee’s recommendations — work that the DBA is uniquely positioned to lead and has been delivering despite depleting resources for many years. The request was not approved. Instead, The City offered a one-time $100,000 Grant-in-Lieu, paired with a proposed 60% increase to the Business Improvement Area levy in 2026.
After careful analysis, the Board concluded that increasing the levy would place undue strain on already challenged businesses and compromise the DBA’s role as a trusted advocate. Operating with the reduced funding of $225,000 would require further staff reductions in an already under resourced environment and a significant reduction in programs, making it impossible to deliver the level of support that downtown businesses deserve and vitally need.
Beginning January 1, 2026, the City of Red Deer will become the primary contact point for matters previously supported by the DBA, including downtown support programs, business-district coordination, events, safety and cleanliness support, and stakeholder engagement. The DBA will work with City staff to support a smooth transition.
The DBA will continue to provide Clean Team services through the delivery of the City-funded environmental contract until February 1st, 2026.
Quote from CEO, Amanda Gould:
“To our business community, we have always operated with your best interests in our heart, continually driving the vision of a thriving downtown environment that serves every member of our community. The changes ahead will have a significant impact on downtown, as there will no longer be an organization dedicated to ensuring the downtown remains top-of-mind, leading events, marketing initiatives, or advocating on your behalf. It is likely you will experience less coordinated support and collective representation.
After 13 years of service to you and our beautiful downtown, it is with great personal sadness that we find ourselves here, but our message remains clear – addressing the unique challenges of our downtown should not rest solely on your shoulders. We cannot, in good faith, collect a levy that does not enable us to provide the essential services needed for our evolving downtown landscape”.
Quote from DBA Board Chair, Brandon Bouchard:
“The incredible staff at the Downtown Business Association have consistently delivered on their mandate with outstanding dedication and effectiveness. Through their efforts, they have successfully promoted the downtown area, organized impactful marketing and event initiatives, and provided steadfast
advocacy support for the business community. Their work has extended well beyond the legislated requirements, as they have proactively responded to the evolving needs of downtown businesses, adapting to challenges and supporting operations within a complex and changing environment.
Despite the staff’s relentless commitment to positioning the DBA as an effective leader for downtown interests, the absence of a sustainable funding model has made it impossible to continue delivering meaningful support. The Board cannot, in good conscience, propose a levy that does not enable the
Association to meet the required level of service, address the shifting priorities of the business community, or respond to the continually evolving needs of the downtown”.
Agriculture
Growing Alberta’s fresh food future
A new program funded by the Sustainable Canadian Agricultural Partnership will accelerate expansion in Alberta greenhouses and vertical farms.
Albertans want to keep their hard-earned money in the province and support producers by choosing locally grown, high-quality produce. The new three-year, $10-milllion Growing Greenhouses program aims to stimulate industry growth and provide fresh fruit and vegetables to Albertans throughout the year.
“Everything our ministry does is about ensuring Albertans have secure access to safe, high-quality food. We are continually working to build resilience and sustainability into our food production systems, increase opportunities for producers and processors, create jobs and feed Albertans. This new program will fund technologies that increase food production and improve energy efficiency.”
“Through this investment, we’re supporting Alberta’s growers and ensuring Canadians have access to fresh, locally-grown fruits and vegetables on grocery shelves year-round. This program strengthens local communities, drives innovation, and creates new opportunities for agricultural entrepreneurs, reinforcing Canada’s food system and economy.”
The Growing Greenhouses program supports the controlled environment agriculture sector with new construction or expansion improvements to existing greenhouses and vertical farms that produce food at a commercial scale. It also aligns with Alberta’s Buy Local initiative launched this year as consumers will be able to purchase more local produce all year-round.
The program was created in alignment with the needs identified by the greenhouse sector, with a goal to reduce seasonal import reliance entering fall, which increases fruit and vegetable prices.
“This program is a game-changer for Alberta’s greenhouse sector. By investing in expansion and innovation, we can grow more fresh produce year-round, reduce reliance on imports, and strengthen food security for Albertans. Our growers are ready to meet the demand with sustainable, locally grown vegetables and fruits, and this support ensures we can do so while creating new jobs and opportunities in communities across the province. We are very grateful to the Governments of Canada and Alberta for this investment in our sector and for working collaboratively with us.”
Sustainable Canadian Agricultural Partnership (Sustainable CAP)
Sustainable CAP is a five-year, $3.5-billion investment by federal, provincial and territorial governments to strengthen competitiveness, innovation and resiliency in Canada’s agriculture, agri-food and agri-based products sector. This includes $1 billion in federal programs and activities and $2.5 billion that is cost-shared 60 per cent federally and 40 per cent provincially/territorially for programs that are designed and delivered by provinces and territories.
Quick facts
- Alberta’s greenhouse sector ranks fourth in Canada:
- 195 greenhouses produce $145 million in produce and 60 per cent of them operate year-round.
- Greenhouse food production is growing by 6.2 per cent annually.
- Alberta imports $349 million in fresh produce annually.
- The program supports sector growth by investing in renewable and efficient energy systems, advanced lighting systems, energy-saving construction, and automation and robotics systems.
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