Red Deer Downtown Business Association
Downtown Business Spotlight: 4 Pillars
This week’s Business Spotlight shines on 4 Pillars! Located at 4779 49 St, 4 Pillars is the place to go to find debt relief. We sat down with the owner and Debt Relief Specialist, Eric Everett, for more information about the business!
What is your business?
Well, we help people through their debt problems, so we have debt relief solutions and financial advice on how to solve problems.
When did you open?
Well, 4 Pillars, across Canada, started in 2002, so 18 years and Red Deer started 7 years ago. I purchased July 1st of 2019.
What would you say makes your business unique?
I have to say great staff, or they’ll beat me up! What I love is that we don’t just help with debt. We have all kinds of different solutions to help people through whatever needs they have, so when they walk out they say, ‘Wow! That was easy!’
What are some products/services that you offer?
Our main job is to get people to do a Consumer Proposal. I call it bankruptcy-light. There are hardly any consequences, versus bankruptcy. It’s a very easy solution through their debt problems. And it’s not just that people have little debt problems; our average debt level is 60,000$, it’s hard to get out of that by themselves. The government came up with the Consumer Proposal about 20 years ago so that people can come out through their debt problems without committing suicide or robbing banks so that they can have some hope for their future. I’m actually a hope builder!
Why did you choose Downtown Red Deer as the location for your business?
Well, great visibility is the main reason. We have about 10,000 cars drive by our location every day, so that’s huge for us. And then Lucky Restaurant is right next door!
What do you think makes Downtown vibrant?
Lots of access, ease of getting around, everything is located in a small area, and it’s not hard to get in and out of the Downtown area like a lot of centers.
I love Downtown Red Deer because… It’s a good business location for me.
If you or someone you know is looking for assistance getting out of debt, 4 Pillars is the place to go.
Website: https://www.4pillars.ca/
Facebook: https://www.facebook.com/4PillarsCentral
Council approves 2024 DBA budget, increased investment in events
“The DBA remains steadfast in its objective to build on the growth seen in 2023. The collaboration between The City of Red and the DBA is at all time high and with the pending actions set to be delivered through the Downtown Activation Playbook, I know there are many great things to come that will support our business community and create the thriving downtown we all want to experience,” said Amanda Gould, DBA Executive Director.
“Today Council demonstrated their commitment to their strategic priorities with the support shown to the DBA through unanimous support of the 2024 budget. This mighty Association continues to do great work on a shoestring budget and the 2024 Board of Directors are keen to lend their expertise and entrepreneurial skills to benefit the downtown in its entirety.”
Brandon Bouchard, DBA Board Chair
The DBA’s budget is partially funded through the BIA tax levy, which is collected by The City of Red Deer. Each year, the DBA presents its proposed budget to Council for their consideration. When reviewing the budget, Council considers alignment between the DBA’s downtown priorities and City’s community priorities.
“DBA has constantly hit far above its weight in our downtown, I can’t think of a more supportive messenger of promotion than the team at the DBA, it’s so encouraging to see this strong support for our downtown,” said Mayor Ken Johnston. “I’m encouraged by the leadership and direction of the DBA and look forward to what they have in store for 2024. They continually bring positive initiatives to the downtown even with the constraint on finances.”
The DBA’s total approved budget for 2024 is $775,160, with $277,725 funded through the BIA with the remaining amount funded through items such as grants and contracts. The BIA portion for 2024 is an increase of five per cent from 2023.
The Downtown Business Association has been operating in Red Deer for more than 30 years, serving approximately 350 business owners in the Downtown area. Through partnerships and leadership in advocacy and promotion, the DBA is the catalyst for a vibrant and prosperous downtown that is the place to live, work, play and do business.
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