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Trump’s trade war and what it means for Canada

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From the Fraser Institute

By Jock Finlayson

We didn’t want it but it has crashed onto our shores anyway. U.S. President Donald Trump has unleashed his long-mooted assault on Canada, deploying tariffs as his chosen weapon of “economic coercion.” The Executive Order justifying 25 per cent across-the-board tariffs on southbound Canadian exports (10 per cent on exports of energy and critical minerals) cites American concerns over cross-border drug shipments. Yet that can hardly be the real reason for Trump’s unprecedented action. Canada is at most a tiny part of America’s festering problem of widespread illegal drug use. The notion that these punitive tariffs are mainly about compelling Canada to clamp down on fentanyl production is far-fetched.

It is obvious that this most unconventional of American presidents has other aims in mind. One may be to impose steep tariffs on all or most imports entering his country as a means to raise money for the cash-strapped U.S. treasury. A second may be to suck industrial production and capital out of Canada and other trading partners, to support the MAGA movement’s objective of rebuilding American manufacturing. In his remarks delivered (virtually) to the good and the great assembled at the World Economic Forum’s shindig in Davos in January, President Trump put much emphasis on this latter point. Or perhaps what the new U.S. administration most wants is to convince Canada (and other trading partners) to align with American policies to de-couple from and slow the economic and military ascent of China.

If some or all of these are indeed Mr. Trump’s most important goals, it will be difficult for Canada to negotiate our way out of the bilateral trade war. As hard as it may be to imagine, Trump’s tariffs–with the possibility of even higher levies and various other trade restrictions still to come–could be the new “normal” for Canada, at least for the duration of his presidency. For the moment, the trilateral Canada-U.S.-Mexico trade agreement is either dead or at best barely clinging to life.

As the tariff war gets underway, it is useful to look at the composition of Canada-U.S. trade. Most of it involves cross-border trade in “intermediate inputs,” not finished goods or final products (see the accompanying table). More than three-fifths of Canada’s U.S.-bound exports consist of energy, building materials, agri-food products, other raw materials, and other items used to produce final goods. Similarly, over half of all U.S. goods shipped to Canada are also made up of intermediate inputs. Capital goods (e.g., machinery and equipment) represent 16 to 23 per cent of bilateral merchandise trade. Final goods constitute between a fifth and a quarter of the total. This underscores the highly integrated nature of North American supply chains–and the significant disruptions that two-way tariffs will cause for many industries operating on both sides of the border.

Composition of Canada-U.S. Merchandise Trade, 2023 (% of total exports)
Canadian exports to the U.S. U.S. exports to Canada
Final goods 21% 25%
Capital goods* 16% 23%
Intermediate inputs 63% 52%

*e.g., machinery and equipment
Source: Canadian Chamber of Commerce, Data Lab.

Looking ahead, it’s clear our economy is about to suffer, as Canadian industries, workers and communities absorb the biggest external shock in a century (apart from during the initial phases of the COVID pandemic). To see why, recall that the U.S. buys more than three-quarters of Canada’s international exports, with the value of our U.S.-destined shipments amounting to about one-fifth of Canada’s GDP.

According to projections published by the Bank of Canada, 25 per cent U.S. tariffs coupled with Canadian retaliatory tariffs will reduce the level of Canadian real GDP by at least 3 per cent over 2025-26–this represents a permanent output loss, meaning it is national income we will never recoup. Business fixed non-residential investment falls by 12 per cent, with exports dropping by nine per cent. Unemployment rises significantly and job creation downshifts. Consumer spending also weakens–in part because retaliatory Canadian tariffs raise the cost of many consumer goods, thus leading to a temporary bump in Canadian inflation. All of these estimates are measured relative to a counterfactual baseline scenario of no U.S. and Canadian tariffs. The U.S. economy will also take a hit from President Trump’s tariffs, notably through higher inflation, increased business uncertainty, and the costs of rejigging the supply chains of American companies that rely significantly on raw materials, other inputs and consumer goods supplied by Canada and Mexico.

How should Canada respond to the American tariffs? An initial priority is to determine if there is a pathway to a negotiated settlement–not a simple task, as the Americans have yet to specify what it would take to make peace. A second option is to hit back. Canada has already announced a schedule for retaliatory tariffs, covering some $155 billion of goods imported from the United States; all of these are slated to be in place by the end of March. While the political impulse and pressure to respond in kind is understandable, retaliation will magnify the economic damage to Canada from the U.S. tariffs. Finding a way to end the conflict–if that is possible–is far superior to a series of tit-for-tat bilateral tariffs.

Some politicians and media commentators have talked up “trade diversification” as an option for Canada. Reduced reliance on the U.S. would likely deliver benefits in the long-term, but it won’t help us in 2025/26. Despite entering into 15 trade agreements with 51 nations (other than the U.S.), Canada has seen virtually no export market diversification in the last two decades. There has been modest diversification on the import side of the trade ledger, mainly due to the growing importance of China and other Asian emerging markets as suppliers of final goods and some intermediate inputs. But the U.S. remains the source of more than half of Canada’s imports of goods and services combined. Moreover, “gravity models” of international trade confirm that Canada’s dense, extensive web of trade and other commercial ties with the United States makes perfect economic sense given the advantages of geographic proximity, a common language, and similar business practices between the two countries.

The Trump administration’s self-chosen trade war is a watershed moment for Canadian foreign and commercial policy. The shock from this U.S. action will persist, even if the tariffs are in place for only a few months. Treating an ally as an enemy is an abnormal practice in the history of Western diplomacy. But with Donald Trump at the helm, the past is no longer a reliable guide to understanding or forecasting American policy.

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Disney cancels series four years into development, as it moves away from DEI agenda

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Quick Hit:

Disney’s decision to cancel its planned ‘Tiana’ streaming series follows the entertainment giant’s move away from diversity, equity, and inclusion (DEI) policies. The company, once deeply committed to political activism, is now struggling to recover from years of financially disastrous content choices.

Key Details:

  • Disney announced the end of DEI-based management decisions and the winding down of its “Reimagining Tomorrow” initiative earlier this year.

  • The Hollywood Reporter revealed that the cancellation of ‘Tiana’ was part of Disney’s broader retreat from “original longform content for streaming.”

  • Analyst Ian Miller notes that Disney’s prior focus on political messaging rather than quality content led to repeated box office failures.

Diving Deeper:

Disney has spent the past several years prioritizing political activism over storytelling, leading to a sharp decline in the company’s financial performance and audience engagement. According to Ian Miller of OutKick, “Disney assumed that any content that represented ‘diverse’ audiences or featured ‘diverse’ characters would be successful.” That assumption, he argues, proved costly.

The decision to cancel ‘Tiana’ comes at a time when Disney is reeling from multiple box office disappointments, including the expected failure of ‘Snow White’ and the ongoing struggles of both Marvel and Lucasfilm properties. Miller highlights the alarming trend, stating, “Marvel’s ‘Captain America: Brave New World’ may actually lose money, with a disastrous $342 million worldwide gross through the first three and a half weeks.”

The ‘Tiana’ series was first announced in December 2020, a time when Disney was fully embracing its progressive agenda. The Hollywood Reporter noted that the show struggled to find its creative direction despite being in development for over four years. Miller suggests that, in the past, Disney would have continued with such a project regardless of its quality, out of fear of backlash from the left. “Under its prior operating mandate, Disney would have pushed forward anyway, believing that canceling a show based on a black character would be unacceptable to left-wing critics,” Miller writes.

However, the company’s recent shift suggests an overdue recognition that audiences ultimately demand quality over ideology. As Miller points out, “Parents want to take their kids to the movies, or give them family-friendly content to watch at home when they need a distraction. For decades, that meant Disney. Until the company prioritized targeting demographics instead of quality.”

While Disney appears to be learning from its missteps, the road to recovery will be long. As Miller emphasizes, the key to regaining audience trust isn’t to abandon diverse characters but to “get it right instead of doing it to check a box.”

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Alberta

Alberta pushes back on illegal U.S. tariffs

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Alberta’s government is implementing a proportionate, measured response to U.S. tariffs and taking decisive action on internal trade with free trade and mobility agreements.

As part of its non-tariff retaliatory measures, Alberta is altering its procurement practices to ensure Alberta’s government, as well as agencies, school boards, Crown corporations and Alberta municipalities, purchase their goods and services from Alberta companies, Canadian companies or countries with which Canada has a free trade agreement that is being honoured.  

“I will always put the best interests of Alberta and Albertans first. These non-tariff actions are measured, proportionate and put an emphasis on defending Alberta and Canada against these economically destructive tariffs imposed by U.S. President Donald Trump, while breaking down restrictive provincial trade barriers so we can fast-track nation building resource projects and allow for the unrestricted movement of goods, services and labour across the country. I understand this is an uncertain time for many Albertans, and our government will continue to do all it can to prioritize Alberta’s and Canada’s world-class products and businesses as we face this challenge together. I also look forward to working with my provincial counterparts to help unite Canada and ensure free and fair trade throughout our country.”

Danielle Smith, Premier

Alberta’s government has also directed Alberta Gaming, Liquor and Cannabis to suspend the purchase of U.S. alcohol and video lottery terminals (VLTs) from American companies until further notice. This will ensure Alberta and Canadian brands take priority in restaurants, bars and on retail shelves.

“We are committed to putting Canadian businesses first. By suspending the purchase of U.S. produced alcohol, slot machines and VLTs, we are ensuring that Alberta and Canadian brands take priority in our restaurants, bars and retail stores. We will continue to take bold steps to support local industries and strengthen our economy.”

Dale Nally, Minister of Service Alberta and Red Tape Reduction

To encourage the purchase of stock from vendors in Alberta, Canada and other countries with which Canada has a free trade agreement, the government will help all Alberta grocers and other retailers with labelling Canadian products in their stores. In the coming weeks, Alberta’s government will augment these efforts by launching a “Buy Alberta” marketing campaign. Spearheaded by Minister of Agriculture and Irrigation RJ Sigurdson, this campaign will remind Albertans of their options for local food and the importance of supporting Alberta’s agriculture producers and processers.

“Alberta’s agriculture producers and processers are the best in the world. Although these U.S. tariffs are incredibly concerning, this “Buy Alberta” campaign will put a spotlight on Alberta’s farmers, ranchers and agri-food businesses and support Albertans in choosing goods from right here at home.”

RJ Sigurdson, Minister of Agriculture and Irrigation

Building on Alberta’s reputation as a leader in removing barriers to trade within Canada, Alberta’s government will continue to push other provinces to match our ambition in providing full labour mobility and eliminating trade barriers through work like mutual recognition of regulations. This will allow for goods, services and labour from other provinces to flow into and out of Alberta without having to undergo additional regulatory assessments.

“While no one wins in a tariff war, this situation underscores the need to develop Canada’s trade infrastructure and the diversification of our trading partners and could be the catalyst to unlocking Canada’s true potential. As we look at how best to support Albertans and our businesses, we must also work to reduce internal trade and labour mobility barriers while expanding markets for Alberta energy, agricultural and manufactured products into Europe, Asia, the Americas and beyond. Albertans and Canadians are counting on us.”

Matt Jones, Minister of Jobs, Economy and Trade

Alberta’s government is also focused on doubling oil production. With U.S. tariffs in place on Canadian energy products, Alberta is looking elsewhere for additional pipeline infrastructure, including east and west, in order to get our products to new markets.

Alberta’s government will continue to engage with elected officials and industry leaders in the U.S. to reverse these tariffs on Canadian goods and energy and rebuild Canada’s relationship with its largest trading partner and ally.

Quick facts

  • On March 4, U.S. President Trump implemented a 25 per cent tariff on all Canadian goods and a 10 per cent tariff on Canadian energy.
  • The U.S. is Alberta’s – and Canada’s – largest trading partner.
  • Alberta is the second largest provincial exporter to the U.S. after Ontario.
    • In 2024, Alberta’s exports to the U.S. totalled C$162.6 billion, accounting for 88.7 per cent of total provincial exports.
    • Energy products accounted for approximately C$132.8 billion or 82.2 per cent of Alberta’s exports to the U.S. in 2024.
  • About 10 per cent of liquor products in stock in Alberta are imported from the United States.
    • U.S. products represent a small minority of the beer and refreshment beverage categories; however, a significant number of wines originate in the U.S.
    • In 2023-24, about $292 million in U.S. liquor products were sold in Alberta.
  • Alberta has been a longstanding supporter of reducing barriers to trade within Canada. In 2019, the province removed 21 of 27 exceptions, including all procurement exceptions, and narrowed the scope of two others. Since then, the province has only added 2 exceptions, which allow for the management the legalization of cannabis.
    • Removing party-specific exemptions has helped facilitate even greater access to the Alberta market for Canadian companies in the areas of government tenders, Crown land acquisition, liquor, energy and forest products, among others.
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