Connect with us

Business

Digital ID in sports: Detroit Pistons Partner with Digital ID Company to Implement Biometric Verification

Published

3 minute read

logo

By

Digital ID is entering more aspects of everyday life.

The Detroit Pistons, enjoying one of their most competitive seasons in years, are embracing a digital transformation with a partnership with ID.me, a company specializing in biometric ID verification and digital identity wallets. This move reflects a growing trend in professional sports, where teams are adopting digital identity tools under the guise of enhancing fan experience but also expanding the use of biometric systems in everyday activities.

More:Ā Biometric Entry For Major League Baseball Games is Becoming More Prevalent

Through this collaboration, the Pistons will deploy ID.meā€™s technology to streamline services for their community, including season ticket holders, loyalty program members, and groups like teachers, nurses, and military personnel. According to the Pistons, biometric verification will ensure that benefits, tickets, and exclusive offers reach actual fans rather than being snatched up by bots and scalpers.

ā€œID.me is thrilled to help Detroit Pistons fans access tickets and special offers in a more secure, frictionless way,ā€Ā said Taylor Liggett, chief growth officer at ID.me. He emphasized how digital identity wallets combat increasingly sophisticated fraud attempts by bad actors in the ticketing market.

Adam Falkson, Vice President of Business Intelligence for the Pistons, framed the partnership as a response to evolving threats. ā€œLike most industries, the risk and sophistication around fraud continues to be a threat and a challenge,ā€ he said. Falkson added that the shared vision with ID.me is to protect customers while enhancing services in a secure and gated manner.

However, critics have noted that the growing adoption of digital ID systems in sports goes beyond ticket security, potentially normalizing the use of biometrics in everyday transactions. Sports franchises are increasingly positioning biometric verification as essential for modern fan experiences, extending its use to concessions, merchandise, alcohol purchases, and VIP access.

ID.me, which has recently seen a surge in partnerships, views sports as a fertile ground for advancing its technology. The adoption of these systems aligns with the industry’s broader trend of integrating biometrics into live events, framing it as a way to ā€œstrengthen fan relationshipsā€ and streamline services. While the Detroit Pistons and ID.me tout the convenience and security of such systems, the broader implications of tying everyday activities to biometric verification risks the growth of a checkpoint society.

 

 

Todayville is a digital media and technology company. We profile unique stories and events in our community. Register and promote your community event for free.

Follow Author

2025 Federal Election

MEI-Ipsos poll: 56 per cent of Canadians support increasing access to non-governmental healthcare providers

Published on

Ā 

  • Most believe private providers can deliver services faster than government-run hospitals

  • 77 per cent of Canadians say their provincial healthcare system is too bureaucratic

Canadians are increasingly in favour of breaking the government monopoly over health care by opening the door to independent providers and cross-border treatments, an MEI-Ipsos poll has revealed.

ā€œCanadians from coast to coast are signalling they want to see more involvement from independent health providers in our health system,ā€ explains Emmanuelle B. Faubert, economist at the MEI. ā€œThey understand that universal access doesnā€™t mean government-run, and that consistent failures to deliver timely care in government hospitals are a feature of the current system.ā€

Support for independent health care is on the rise, with 56 per cent of respondents in favour of allowing patients to access services provided by independent health entrepreneurs. Only 25Ā perĀ cent oppose this.

In Quebec, support is especially strong, with 68 per cent endorsing this change.

Favourable views of accessing care through a mixed system are widespread, with three quarters of respondents stating that private entrepreneurs can deliver healthcare services faster than hospitals managed by the government. This is up four percentage points from last year.

Countries like Sweden and France combine universal coverage with independent providers and deliver faster, more accessible care. When informed about how these health systems run, nearly two in three Canadians favour adopting such models.

The poll also finds that 73 per cent of Canadians support allowing patients to receive treatment abroad with provincial coverage, which could help reduce long wait times at home.

Common in the European Union, this ā€œcross-border directiveā€ enabledĀ 450,000 patientsĀ to access elective surgeries in 2022, with costs reimbursed as if they had been treated in their home country.

Thereā€™s a growing consensus that provincial healthcare systems are overly bureaucratic, with the strongest agreement in Alberta, B.C., and Quebec. The proportion of Canadians holding this view has risen by 16 percentage points since 2020.

Nor do Canadians see more spending as being a solution: over half say the current pace of healthcare spending in their province is unsustainable.

ā€œGovernments shouldnā€™t keep doubling down on what isnā€™t working. Instead, they should look at what works abroad,ā€ says Ms. Faubert. ā€œCanadians have made it clear they want to shift gears; now itā€™s up to policymakers to show theyā€™re listening.ā€

A sample of 1,164 Canadians aged 18 and older was polled between March 24thĀ and March 28th, 2025. The margin of error is Ā±3.3 percentage points, 19 times out of 20.

The results of the MEI-Ipsos poll are available here.

* * *

The MEI is an independent public policy think tank with offices in Montreal, Ottawa, and Calgary. Through its publications, media appearances, and advisory services to policymakers, the MEI stimulates public policy debate and reforms based on sound economics and entrepreneurship.

Continue Reading

2025 Federal Election

POLL: Canadians say industrial carbon tax makes life more expensive

Published on

By Franco Terrazzano

The Canadian Taxpayers Federation released LegerĀ pollingĀ showing 70 per cent of Canadians believe businesses pass on most or some of the cost of the industrial carbon tax to consumers. Meanwhile, just nine per cent believe businesses pay most of the cost.

ā€œThe poll shows Canadians understand that a carbon tax on business is a carbon tax on Canadians that makes life more expensive,ā€ said Franco Terrazzano, CTF Federal Director. ā€œOnly nine per cent of Canadians believe Liberal Leader Mark Carneyā€™s claim that businesses will pay most of the cost of his carbon tax.

ā€œCanadians have a simple question for Carney: How much will your carbon tax cost?ā€

The federal government currently imposes an industrial carbon tax on oil and gas, steel and fertilizer businesses,Ā among others.

CarneyĀ saidĀ he would ā€œimprove and tightenā€ the industrial carbon tax and extend the ā€œframework to 2035.ā€ Carney alsoĀ saidĀ that by ā€œchanging the carbon tax ā€¦ We are making the large companies pay for everybody.ā€

The Leger poll asked Canadians who they think ultimately pays the industrial carbon tax. Results of theĀ pollĀ show:

  • 44 per cent say most of the cost is passed on to consumers
  • 26 per cent say some of the cost is passed on to consumers
  • 9 per cent say businesses pay most of the cost
  • 21 per cent donā€™t know

Among those decided on the issue, 89 per cent of Canadians say businesses pass on most or some of the cost to consumers.

ā€œCarbon taxes on refineries make gas more expensive, carbon taxes on utilities make home heating more expensive and carbon taxes on fertilizer plants increase costs for farmers and that makes groceries more expensive,ā€ Terrazzano said. ā€œA carbon tax on business will push our entrepreneurs to cut production in Canada and increase production south of the border and that means higher prices and fewer jobs for Canadians.ā€

Continue Reading

Trending

X