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Brownstone Institute

The Propaganda Model Has Limits

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From the Brownstone Institute

By Mattias Desmet

Normally, I let my pen rest during the summer months, but for some things, you set aside your habits. What has been happening in the context of the US presidential elections over the past few weeks is, to say the least, remarkable. We are witnessing a social system that – to use a term from complex dynamic systems theory – is heading toward a catastrophe. And the essence of the tipping point we are approaching is this: the propaganda model is beginning to fail.


It started a few weeks ago like this: Trump, the presidential candidate who must not win, is up against Biden, the presidential candidate who must win. After the first debate, it was immediately clear: Trump will win against Biden. The big problem: Biden and Jill are about the only ones who don’t realize this.

The media then turned against Biden. That, in itself, is a revolution. They had praised President Biden to the skies for four years, turning a blind eye to the fact that the man either seemed hardly aware of what he was saying or was giving speeches that could only be described as having the characteristics of a fascist’s discourse.

I’m thinking, among other things, of the 2022 midterm speech in which he, against a bombastic-dramatic backdrop and flanked by two soldiers with machine guns, more or less directly called for violence against the Maga followers. Not to mention the shameless prosecution and imprisonment of political opponents and the intimidation and excommunication of hundreds of journalists (carefully kept out of the media by journalists who sided with the regime).

Huxley would not be surprised that Biden claims in almost every speech that he had to save democracy, including his most recent speech. I’ve shared the quote of Huxley below before, but it doesn’t hurt to read it a second time:

By means of ever more effective methods of mind-manipulation, the democracies will change their nature; the quaint old forms — elections, parliaments, Supreme Courts and all the rest — will remain. The underlying substance will be a new kind of non-violent totalitarianism. All the traditional names, all the hallowed slogans will remain exactly what they were in the good old days. Democracy and freedom will be the theme of every broadcast and editorial — but democracy and freedom in a strictly Pickwickian sense. Meanwhile the ruling oligarchy and its highly trained elite of soldiers, policemen, thought-manufacturers and mind-manipulators will quietly run the show as they see fit.

Huxley, Brave New World Revisited

In any case, the media’s love for Biden was suddenly over when it became clear that he could not possibly win the election, even not with a little help from the media. If you want to know how that ‘little help’ worked in 2020, look at one of the most important interviews of the past year, where Mike Benz – former director of the cyber portfolio of the US government – explains to Tucker Carlson in detail how information flows on the internet were manipulated during the 2020 elections (and the Covid crisis). The guy eventually got disgusted with what he was doing and now runs a project striving for online freedom of speech.  I would recommend everyone to spend an hour watching that interview. Such an explanation is what we need: calm, expert, nuanced, and extraordinarily revealing.

After the first debate, the media realized that even they could not help Biden win the election. They changed their approach. Biden was quickly stripped of his saintly status. The Veil of Appearances was pulled away, and he suddenly stood naked and vulnerable in the eye of the mainstream – a man in the autumn of his life, mentally confused, addicted to power, and arrogant. Some journalists even started attributing traits of the Great Narcissistic Monster Trump to him.

But even media pressure couldn’t make Biden change his mind. He was so far gone that he did not see the hopelessness of his situation. That did not change when the Democratic elite turned their backs on him. Barack, Hillary, Nancy – it didn’t matter, the presidential candidate who couldn’t win kept stumbling in a lost race.

Then things took another turn, a turn so predictable that one is astonished that it actually happened. An overaged teenager calmly climbed onto a roof with a sniper rifle, under the watchful eyes of the security services, and nearly shot Trump in the head. The security services, which initially did not respond for minutes when people tried to draw attention to the overaged teenager with an assault rifle, suddenly reacted decisively: they shot the overaged teenager dead seconds after the assassination attempt.

What happened there? There are many reasons to have reservations about Trump, but one thing we cannot help but say: if Trump becomes president, the war in Ukraine will be over. Anyone who does not attribute any weight to that should subject themselves to a conscience examination. And no, Trump will not have to give half of Europe to Putin for that. My cautious estimate, for what it’s worth: It will suffice for NATO to stop and partially reverse its eastward expansion, for Russia to retain access to the Black Sea via Crimea (something everyone with historical awareness knows that denying would mean the death blow to Russia as a great power and thus a direct declaration of war), and for the population of the Russian-speaking part of Ukraine to choose in a referendum whether to belong to Russia or Ukraine.

One of the biggest and most dangerous media lies of this time is that Putin started an ‘unprovoked war’ in Ukraine. I recommend a second interview by Tucker Carlson here (undoubtedly one of the most important contemporary journalists, one of the few who still fulfill the original societal function of journalism). The interview with professor and former top diplomat Jeffrey Sachs also has everything a good interview should have: given with great expertise, calm, and nuanced. Anyone who still believes that the war in Ukraine was ‘unprovoked’ after listening to it is kindly invited to explain themselves in the comments section of this article.

So, I repeat my point: with Trump, the provocation of Russia stops, and the war in Ukraine ends. Presidents who threaten to end wars are sometimes shot at by lone gunmen. And those lone gunmen are, in turn, shot dead. And the archives about that remarkable act of lone gunmen sometimes remain sealed for a remarkably long time, much longer than they usually do.

The media ultimately covered this historical event of the Trump assassination attempt surprisingly lightly. No journalist to be found pointed a finger at Biden because he had more or less literally called to ‘target’ Trump a few months earlier. Let alone the media admitting that they created the unspoken support in the population for this political violence. Neither did I find journalists who were greatly concerned that the overaged teenager was linked to Antifa – nothing wrong with Antifa according to them. I can imagine that the moral appreciation would have been different if an overaged teenager linked to the Maga movement had nearly taken down President Biden.

Anyway, we are not surprised. That reaction was predictable. We are used to the media. Some journalists even suggested that Trump had been shot with a paintball, others thought the most accurate way to report was that someone ‘wounded Trump on the ear.’

In any case, after the assassination attempt, the situation became even more dire for the mainstream: the presidential candidate who must not win is now even more popular, and his victory in a race with Biden is almost inevitable.

Then the next chapter begins. Biden suddenly changes his mind: he has come to his senses and drops out of the race. He announces this – of all things – in a letter with a signature that, even for his shaky condition, looked quite clumsy. Then he stayed out of the public eye for a few days. We are curious about what exactly happened there.

But the media are compliant again. Biden has now been sanctified again. Just like Kamala Harris, of course. They are already mentioning polls showing she will beat Trump. With a little help from the media, of course. Curious how this will continue, but I would be surprised if the rest of the campaign will be a walk in the park. Trump is not safe after the first attempt, that’s for sure. And to Kamala Harris, I say this: when totalitarian systems go into a chaotic phase, they become monsters that devour their own children.


It is hard to ignore: the indoctrination and propaganda model is creaking and groaning at all its seams. The Veil of Appearances that is meant to hide all dirty laundry from the public eye is tearing left and right. And that’s why the step toward terror is increasingly being taken. One can see something frightening in it, but it also heralds the beginning of the end of the propaganda model. No one knows exactly how long the endgame will last, but it is certain that the system is in deep crisis. From the fact that the Democrats ran with someone like Biden and then had to force him out in this amateurish and transparent manner, we can only conclude one thing with certainty: the desperation must be enormous.

What we are witnessing is nothing less than the failure of the greatest propaganda apparatus in history. And at that point, we also see a fact that people absorbed by conspiracy thinking make: they overestimate the perceived enemy not only as too evil but also (much) too powerful. In this way, one can only feel smaller and feel more and more powerlessness, anger, and hate, exactly the sentiments that will prove deadly in the coming years.

The general reduction of everything that happens to a conspiracy, not seeing a Reality behind the manipulation and illusions created, is itself a symptom of this time. Conspiracies exist. No one needs to convince me of that. And one problem of this time is that most people who identify with the mainstream discourse have a remarkable ability to deny that. And they have an equally great ability to ignore that they themselves eagerly produce conspiracy theories when it comes to Putin or Saddam Hussein or ‘extreme right.’

Conspiracy theories sometimes correctly relate to facts, and sometimes incorrectly. However, they do not provide a comprehensive explanation for global events. They do not touch the essence of the problem. The essence of the problem lies in rationalism and the associated human arrogance. And this hubris is certainly not the privilege of ‘the elite.’ It is even typical of conspiracy thinking itself, which ultimately attempts to capture the essence of social dynamics through a rationalistic construction. And precisely because of this, conspiracy thinking, just like the dominant discourse, falls prey to Babylonian confusion. Like the dominant discourse, they fail to bring true peace regarding the Real that increasingly imposes itself from behind the Veil of Appearances in this historical era.

In times when America is dangerously heading towards a civil war, the golden advice is: do not be tempted by the possibility of violence. Stay calm and composed. And continue to speak. Totalitarianism dehumanizes; the only remedy against totalitarianism is to always recognize a human being in the Other. Also in the Totalitarian Other. What is happening is historical. Stand on the right side of history. This is not the side of the Democrats or the side of the Republicans, it is not the side of Trump or the side of Harris; it is the side of humanity, it is the side of those who are not so convinced of their own words that they can no longer find any space for the words of the Other to exist.

Republished from the author’s Substack

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Mattias Desmet is a professor of psychology at Ghent University and author of The Psychology of Totalitarianism. He articulated the theory of mass formation during the COVID-19 pandemic.

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Brownstone Institute

The Most Devastating Report So Far

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From the Brownstone Institute

By Jay BhattacharyaJayanta Bhattacharya 

The House report on HHS Covid propaganda is devastating. The Biden administration spent almost $1 billion to push falsehoods about Covid vaccines, boosters, and masks on the American people. If a pharma company had run the campaign, it would have been fined out of existence.

HHS engaged a PR firm, the Fors Marsh Group (FMG), for the propaganda campaign. The main goal was to increase Covid vax uptake. The strategy: 1. Exaggerate Covid mortality risk 2. Downplay the fact that there was no good evidence that the Covid vax stops transmission.

The propaganda campaign extended beyond vax uptake and included exaggerating mask efficacy and pushing for social distancing and school closures.

Ultimately, since the messaging did not match reality, the campaign collapsed public trust in public health.

The PR firm (FMG) drew most of its faulty science from the CDC’s “guidance,” which ignored the FDA’s findings on the vaccine’s limitations, as well as scientific findings from other countries that contradicted CDC groupthink.

The report details the CDC’s mask flip-flopping through the years. It’s especially infuriating to recall the CDC’s weird, anti-scientific, anti-human focus on masking toddlers with cloth masks into 2022.

President Biden’s Covid advisor Ashish K. Jha waited until Dec. 2022 (right after leaving government service) to tell the country that “[t]here is no study in the world that shows that masks work that well.” What took him so long?

In 2021, former CDC director, Rochelle Walensky rewrote CDC guidance on social distancing at the behest of the national teachers’ union, guaranteeing that schools would remain closed to in-person learning for many months.

During this period, the PR firm FMG put out ads telling parents that schools would close unless kids masked up, stayed away from friends, and got Covid-vaccinated.

In March 2021, even as the CDC told the American people that the vaxxed did not need to mask, the PR firm ran ads saying that masks were still needed, even for the vaxxed. “It’s not time to ease up” we were told, in the absence of evidence any of that did any good.

In 2021, to support the Biden/Harris administration’s push for vax mandates, the PR firm pushed the false idea that the vax stopped Covid transmission. When people started getting “breakthrough” infections, public trust in public health collapsed.

Later, when the FDA approved the vax for 12 to 15-year-old kids, the PR firm told parents that schools could open in fall 2021 only if they got their kids vaccinated. These ads never mentioned side effects like myocarditis due to the vax.

HHS has scrubbed the propaganda ads from this era from its web pages. It’s easy to see why. They are embarrassing. They tell kids, in effect, that they should treat other kids like biohazards unless they are vaccinated.

When the Delta variant arrived, the PR firm doubled down on fear-mongering, masking, and social distancing.

In September 2021, CDC director Walensky overruled the agency’s external experts to recommend the booster to all adults rather than just the elderly. The director’s action was “highly unusual” and went beyond the FDA’s approval of the booster for only the elderly.

The PR campaign and the CDC persistently overestimated the mortality risk of Covid infection in kids to scare parents into vaccinating their children with the Covid vax.

In Aug. 2021, the military imposed its Covid vax mandate, leading to 8,300 servicemen being discharged. Since 2023, the DOD has been trying to get the discharged servicemen to reenlist. What harm has been done to American national security by the vax mandate?

The Biden/Harris administration imposed the OSHA, CMS, and military vax mandates, even though the CDC knew that the Delta variant evaded vaccine immunity. The PR campaign studiously avoided informing Americans about waning vaccine efficacy in the face of variants.

The propaganda campaign hired celebrities and influencers to “persuade” children to get the Covid vax.

I think if a celebrity is paid to advertise a faulty product, that celebrity should be partially liable if the product harms some people.

In the absence of evidence, the propaganda campaign ran ads telling parents that the vaccine would prevent their kids from getting Long Covid.

With the collapse in public trust in the CDC, parents have begun to question all CDC advice. Predictably, the HHS propaganda campaign has led to a decline in the uptake of routine childhood vaccines.

The report makes several recommendations, including formally defining the CDC’s core mission to focus on disease prevention, forcing HHS propaganda to abide by the FDA’s product labeling rules, and revamping the process of evaluating vaccine safety.

Probably the most important recommendation: HHS should never again adopt a policy of silencing dissenting scientists in an attempt to create an illusion of consensus in favor of CDC groupthink.

You can find a copy of the full House report here. The HHS must take its findings seriously if there is any hope for public health to regain public.

Author

Jay Bhattacharya

Dr. Jay Bhattacharya is a physician, epidemiologist and health economist. He is Professor at Stanford Medical School, a Research Associate at the National Bureau of Economics Research, a Senior Fellow at the Stanford Institute for Economic Policy Research, a Faculty Member at the Stanford Freeman Spogli Institute, and a Fellow at the Academy of Science and Freedom. His research focuses on the economics of health care around the world with a particular emphasis on the health and well-being of vulnerable populations. Co-Author of the Great Barrington Declaration.

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Brownstone Institute

The Revolution of 2024: A Rare Victory for Anti-Establishment Fury

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From the Brownstone Institute

By Jeffrey A TuckerJeffrey A. Tucker 

The sudden coming together of three great sectors of anti-establishment fury – MAGA, MAHA, and DOGE – in the last two months of the election of 2024 is one for the ages.

People are out and about, smiling at each other. It’s been true since the morning after the election, the results of which defied every prediction. Who doesn’t like to see the smug elites who have ruled the world for five awful years taken down a peg?

More than that, there are hints of a return to sanity. Mainstream advertisers are suddenly returning to X, putting their economic interest above their tribalist loyalties. The editor of pro-lockdowns  Scientific American, which had long blessed totalitarian measures as true science, has resigned.

The attempt to pillage InfoWars and give it to The Onion has been reversed by a federal judge. That might be a fluke or might not be: maybe the lawfare is dialing back too. The cabinet of the incoming administration is being filled by voices that were fully censored for years. Employees are reportedly packing their bags at the FDA and other agencies.

Mainstream news commentators are sputtering around with less bravado than they have shown in years. CNN is firing major personalities.

Trump is talking about abolishing the income tax and granting $10K in tax credits per homeschooled child, not to mention blowing up college accreditation systems, among other sweeping changes.

The American Bastille day is coming, not only freeing the political prisoners of January 6 but also many of the unjustly persecuted including Ross Ulbricht, Roger Ver, and Ian Freeman, among so many others. That will be a day of rejoicing.

Oh, and peace seems to have broken out in some contentious areas of the world, for now.

What is happening? This is not the usual transfer of the resident of the White House. This is starting to look like an actual transfer of power, not just from Biden to Trump but from the permanent government – ensconced in many sectors – that has been long in hiding to an entirely new form of government responsive to actual voters.

As it turns out, there was no late surge for Kamala Harris. All the polls were wrong, and the rest was media blather. What was correct were the betting odds on Polymarket, and only days later, the FBI raided the 26-year-old founder’s home and confiscated his phone and laptop.

There are still many millions of missing voters, people who supposedly showed up for Biden in 2020 but stayed home this time. Meanwhile, there has been a historic shift in all races, ethnicities, and regions, with even the possibility of flipping California from blue to red in the future.

After decades of academic slicing and dicing of the population according to ever more eccentric identity buckets involving race, ethnicity, gender, and sexual interest, along with countless thousands of studies documenting deep complexity over intersectionality, the driving force of the election was simple: class, and the few intellectuals and some wealthy entrepreneurs who understand that.

The division was not really left vs right. It was workers vs laptoppers, wage earners vs six-figure stay-at-homers, bottom half vs top 5 percent, people with actual skills vs weaponized resume wielders, and those with affection for old-world values vs those whose educations have beaten it out of them for purposes of career advancement.

The silent majority has never been so suddenly loud. It just so happened that the heavily privileged had come to inhabit easily identifiable sectors of American society and, in the end, had no choice but hitch the whole of the overclass wagon to the fortunes of a candidate like themselves (Kamala) but who was unable to pull off a compelling masquerade. Not even a parade of well-paid celebrity endorsements could save her from total rebuke at the polls.

Sylvester Stallone called Trump a second George Washington but another reference point might be Andrew Jackson. The overwhelming victory for Trump is on a scale not seen since 1828 when, four years after the presidency was stolen from Jackson, Old Hickory came back in a wild landslide and cleaned up Washington. Trump arrives in Washington with a mandate for the same, with 81% of the public demanding that the government shrink in size and power.

It has all happened so quickly. We are barely ten days into the realization of what just transpired and the entire lay of the land seems different, like a tectonic shift in politics, culture, mood, and possibilities. We are even seeing blunt and open talk about the horrendous Covid response that so utterly demoralized the country and the world, after years of silence on the topic. We have promised hearings coming, and court cases galore now on fast track.

The sudden coming together of three great sectors of anti-establishment fury – MAGA, MAHA, and DOGE – in the last two months of the election of 2024 is one for the ages. It provides the beginnings of an answer to the great question on our minds for decades: how precisely does an authentic revolution take root in an industrialized Western democracy? Are elections capable of delivering real results?

For now, the answer seems to be yes. That should thrill any responsible observer of social, cultural, economic, and political affairs. It means that the early architects of the American system were not wrong. The intolerable costs of political upheaval of ages past can be mitigated by planting power firmly in the hands of the people through the plebiscite. This was their view and their gamble. All the evidence of our time points to the wisdom of the idea.

In the darkest days of the last year of the first Trump presidency, the bureaucracy was riding high, in full revenge mode against an elected government it hated and sought to overthrow. The agencies were passing strange edicts that felt like laws but no one knew for sure. You are essential, you are not. You must stay home, unless you have an emergency. Your elective surgery needs to wait. The kids cannot go to school. That European vacation cannot happen. You can eat at a restaurant but only if you are six feet away from other patrons and you must put this China-made cloth on your mouth if you get up to go to the restroom.

The flurry of edicts was mind-boggling. It felt like martial law, because it was some form of exactly that. The best research points to the astonishing reality that this was never really a public-health response but a scheme by security and intelligence sectors to enact some kind of global color revolution, which is why the policies were so similar the world over. It was indeed an awesome display of power, one that invaded all our communities, homes, and families.

No one knows this better than Team Trump, even if there has been near silence on the topic for all these years. They have had time to put the pieces together and figure out what happened and why. And they carefully, and in seclusion worthy of a Cistercian monastery, plotted their return, leaving nothing to chance.

Meanwhile, the past two years have had the Covid insurrectionists quietly stepping away from the spotlight, while leaving as much of their newfound power in place: the censorship, the technology, the mandates, and the propaganda that all of this shock-and-awe was nothing more than “common sense health measures.” It was never tenable, and vast numbers have come to realize that something went very wrong, like a kind of evil settled over the world and burrowed itself within all institutions.

In an instant, the whole scheme seems to be crumbling. The incredible result is that the administration under which this calamity occurred is now coming back, which is probably the strangest irony of our times.

And yet, even though no one has yet been open about precisely what happened in the White House in March 2020 to cause Trump to greenlight the lockdowns, there is a widespread belief that it was never really his choice. It was some kind of coup – egged on even by his closest advisors and the VP – that he either could not stop or lacked the personnel to marshal effective resistance. Regardless, he has been forgiven because, implausibly, the next administration not only owned the worst of it but added even more on top of that, including the wicked combination of mask mandates, forced injections, and continued school closures.

The result has been a continuing economic crisis, one far worse than agencies admit, in addition to a health, education, and cultural crisis. Meanwhile, all those involved in causing this from behind the scenes have been rewarded with professorships, loving interviews in the mainstream media, and lavish security provisions to protect them from legions of what they suppose are angry workers and peasants.

Therefore, among many of the ruling class, the results of this election are certainly not welcome, and nor are many of the early appointments. They represent the coming together of MAGA, MAHA, and DOGE, the fulfillment of decades of cultivation of disparate groups of dissidents who had not previously realized their common interests and common enemies. It was the Covid era and the imposition of top-down rule that brought them all together.

It was like three groups wandering around in a giant maze who suddenly confront each other and then, realizing that they all shared the same predicament, figure the way out together. These new alliances have not only shattered right and left, as traditionally understood, but reshaped the structural basis of political activism for the duration. It turns out that medical freedom, food freedom, free speech, political freedom, and peace all go together. Who knew?

The incumbent world of academia, think tanks, and most media simply finds itself unprepared to deal with the new realities. They had hoped everyone would forget about the last five years as if it was just a thing that happened but is now over; everyone just needs to grapple with the great reset and learn to love our new lives of surveillance, propaganda, censorship, perpetual war, poison food, unaffordable everything, and endless injections of potions for our own health and well-being.

Well, times have changed. How much? Early signs point to a dramatic unfolding of revolutionary change over the coming months. Is believing this the triumph of hope over experience? Absolutely. Then again, no one believed five years ago that most people in the world would be locked in their homes and communities, stuck drinking and streaming movies until biotech could come up with a cure for a respiratory virus with a zoonotic reservoir. Then it did not work and made people more sick than ever.

That was nuts but it happened.

If that could happen, with predictable results, the response could be equally implausible and more much thrilling. What’s man made can be unmade by man, and something new built in its place.

Author

Jeffrey A Tucker

Jeffrey Tucker is Founder, Author, and President at Brownstone Institute. He is also Senior Economics Columnist for Epoch Times, author of 10 books, including Life After Lockdown, and many thousands of articles in the scholarly and popular press. He speaks widely on topics of economics, technology, social philosophy, and culture.

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