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Bruce Dowbiggin

Why Do The Same Few Always Get The Best Sports Scoops?

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The Toronto Maple Leafs made the “what colour is that green light?” decision to fire their head coach Sheldon Keefe last week. The removal of Keefe after five years followed a dispiriting first-round playoff series loss to a very ordinary Boston Bruins team. Coaching may or may not have been the root cause of that loss. (Keefe himself admitted “teams are waiting for the Leafs to beat themselves”.)

The real reason for the firing is 1967, and we don’t think we need add more than that.

In essence, the management of MLSE— the owner of the Maple Leafs and a lot of other sports stuff in Toronto— needed to throw a body to the baying hounds of disappointment. Also known as Leafs Nation. Newly minted CEO Keith Pelley, fresh from the PGA Tour/ LIV psychodrama, was certainly not going to pay the price.

Nor was GM Brad Treliving who has only been on the job for two seasons. The key decisions on Toronto’s lopsided salary cap were decided long before Treliving occupied his desk. That left two people in vulnerable positions. 1) Maple Leafs president Brendan Shanahan, who has been drawing an MLSE cheque for a decade. 2) Keefe.

When was the last time you saw a coach fire a team president? Precisely. Keefe joins the list of (briefly) unemployed coaches who circulate in the NHL like McKinsey consultants. Shanahan gets a lukewarm mulligan from Pelley. But after the failure of the Kyle Dubas experiment— “who needs experience?”— and now just a single playoff series win in a decade Shanny’s best-before date has arrived.

Toronto Maple Leafs president Brendan Shanahan attends a news conference in Toronto on April 14, 2014. Toronto Maple Leafs president Brendan Shanahan said Peter Horachek will remain the team’s interim head coach until the end of the season. Shanahan met the media Friday for the first time since coach Randy Carlyle was fired on Tuesday. THE CANADIAN PRESS/Chris Young

Depending on who he and Treliving enlist to coach— remember, Mike Babcock was too tough and Keefe was probably too player friendly— it had better produce instant results. Because Shanny, the pride of Mimico, is out of chances. The coach choice will also be affected by whichever player or players that management decides are superfluous to ending the Leafs’ ridiculous run of misery.

The Leafs brass’ press conference last Thursday did little to shed light on what happens after Keefe’s expulsion. Just a lot of MBA determinism on a bed of baffle gab. A crabby Steve Simmons question/rant briefly threatened the harmony of the moment, but order was restored. And the media bitching switched from the press box to social media and podcasts.

Speaking of the fourth estate, the other unmentioned aspect of this story— indeed every story in the NHL these days— is just how it was revealed to the public. When people sipped their morning Tim’s or Starbucks the (almost) coincident bulletins came down the social media pike about Keefe’s dismissal.

Predictably, Chris Johnston of Sportsnet and Daren Dreger of TSN announced the breaking news within heart beats of each other. While there had been speculation on Keefe’s fate for days, the announcement coming from the networks duo confirmed the story in the minds of the industry. That allowed everyone else drawing a cheque as a hockey journalist to pile in and swarm the dead body.

In today’s sports journalism, where social media has replaced newspapers, scoops are governed by a protocol. There are the heralds— in the NHL it’s currently Johnston and Dreger— and then there are the disseminators. The days of a rabble of reporters all scrambling to get a story bigger than who-will-play-in-tonight’s-game are gone. Today, it’s a very narrow funnel for scoops.

It’s the same in the NFL where Ian Rappaport (NFL Network) and Adam Schefter (ESPN) monopolize the tasty scoops on behalf of their employers, who also happen to be NFL rights holders. In the NBA, Brian Windhorst (ESPN) has the inside rail when it comes to the LeBron James/ Steph Curry scoops. In MLB… it’s probably Ken Rosenthal  (The Athletic) but no one cares about baseball anymore, do they?

The leagues like it this way, doling out stories to guys they can trust. None of this is criticism of Johnston or Dreger, who have deftly maneuvered themselves into the coveted “from their lips to your ears” spots. From our own experience we can remember the exhilaration of having the best source or sources on the really big stories. Like Johnston/ Dreger, we worked hard for a long time to develop those sources and only very reluctantly let anyone else horn in on our stories.

It was also our observation that this order of things journalistic suited a lot of reporters who either couldn’t get good sources or didn’t want the stress of being first on stuff. It was enough that, like the Keefe story, they’d get the goods eventually and most fans would not care who was first. So long as you had a take. So be it.

Some resentful types took potshots at our work if it upset their pals in the dressing room or the management suite. On the Stephen Ames/ Tiger Woods story in 2001, we had the late Pat Marsden tell us on air that we’d done a great job on Ames’ criticisms of Tiger. Only to hear him lambaste us— again on FAN 590— only minutes later as we listened driving home from the studio. But we digress.

Many reporters are complacent in playing the game, so long as their bosses didn’t enquire why they are getting scooped all the time by the same few rivals. With the death of daily newspapers that doesn’t happen much any longer. (Many editors today may only see stories when publication brings a libel notice.) For them a salty take is good enough.

The scoop business is also affected by the multiple roles now demanded of sports media types. In addition to their “day job” on a beat they also have to supply digital content and talk-back hits to the Mother Ship. Most also are feeding a weekly podcast, dictating time on air rather than time working the phone. There are only so many hours in a day to chase a story.

Better to play the Breaking News waiting game.

Bruce Dowbiggin @dowbboy is the publisher of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. Now for pre-order, new from the team of Evan & Bruce Dowbiggin . Deal With It: The Trades That Stunned The NHL & Changed Hockey. From Espo to Boston in 1967 to Gretz in L.A. in 1988 to Patrick Roy leaving Montreal in 1995, the stories behind the story. Launching in paperback and Kindle on #Amazon this week. Destined to be a hockey best seller. https://www.amazon.ca/Deal-Trades-Stunned-Changed-Hockey-ebook/dp/B0D236NB35/

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Bruce Dowbiggin

CHL Vs NCAA: Finally Some Sanity For Hockey Families

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In forty-years-plus of covering sports you develop hobby horses. Issues that re-appear continuously over time. In our case, one of those issues has been pro hockey’s development model and the NCAA’s draconian rules for its participants. Which was better, and why couldn’t the sides reach a more reasonable model?

In the case of hockey the NCAA’s ban on any player who played a single game in the Canadian Hockey League created a harsh dilemma for hockey prodigies in Canada and the U.S. Throw your lot in with the CHL, hoping to be drafted by the NHL, or play in a secondary league like the USHL till you were eligible for the NCAA.  Prospects in the CHL’s three leagues — the OHL, QMJHL and WHL —were classified as professional by the NCAA because they get $600 a month for living expenses, losing Division I eligibility after 48 hours of training camp. The stipend isn’t considered income for personal tax purposes.”

Over the decades we’ve spoken with many parents and players trying to parse this equation. It was a heartbreaking scene when they gambled on a CHL career that gave them no life skills or education. Or the promised NCAA golden goose never appeared after playing in a lower league for prime development years.

There were tradeoffs. NCAA teams played fewer games, CHL teams played a pro-like schedule. The NCAA awarded scholarships (which could be withdrawn) while the CHL created scholarships for after a career in the league (rules that players getting NHL contracts lost those scholarships has been withdrawn). There were more contrasts.

As we wrote here in 2021, it might have stayed this way but for a tsunami created by the antitrust issue of Name Image Likeness for NCAA players who were not paid for the use of their NIL. When the U.S. Supreme Court ruled on the issue in 2015 it warned the NCAA that its shamateurism scheme had to change. That created revolution in the NCAA. Athletes now receive healthy compensation for their image in video and digital products. They can also take million-dollar compensation from sponsors and boosters.

Portals allow them to skip from team to team to find millions in compensation. One of the many changes in the new NCAA was its prohibition against CHL players. To forestall future lawsuits costing millions, it recently made hockey players eligible for the same revenues as football and basketball players. Now the NCAA has voted to open up college hockey eligibility to CHL players effective Aug. 1, 2025, paving the way for major junior players to participate in the 2025-26 men’s college hockey season.

Which, we wrote in 2022, would leave hockey’s development model vulnerable. “As one insider told us, “The CHL model should be disrupted. Archaic and abusive.” NIL won’t kill the CHL but it could strip away a significant portion of its older stars who choose guaranteed money over long bus rides and billeting with other players. It’s early days, of course, but be prepared for an NHL No. 1 draft pick being a millionaire before his name is even called in the draft.” 

As we wrote in May of 2022 “A Connor McDavid could sign an NIL styled contract at 16 years old, play in the NCAA and— rich already— still be drafted No. 1 overall. Yes, college hockey has a lower profile and fewer opportunities for endorsements. Some will want the CHL’s experience. But a McDavid-type player would be a prize catch for an equipment company or a video game manufacturer. Or even as an influencer. All things currently not allowed in the CHL.” 

Effectively the CHL will get all or most of the top prospects at ages 16-19. After that age prospects drafted or undrafted can migrate to the NCAA model. Whether they can sign NHL contracts upon drafting and still play in the NCAA is unclear at this moment. (“On the positive side, we will get all the top young players coming to the CHL because we’re the best development option at that age,” one WHL general manager told The Athleltic’s Scott Wheeler.

One OHL GM told the Athletic “As the trend increases with American players looking for guarantees to sign, does a CHL player turn down an opportunity to sign at the end of their 19-year-old year with the hopes that a year at 20 in NCAA as a free agent gives them a better route to the NHL?”

The permutations are endless at the moment. But, at least, players and their families have a choice between hockey and education that was forbidden in the past. Plus, they can make money via NIL to allow them to stay for an extra year of development or education. The CHL will take a hit, but most young Canadian players will still see it as the logical launching pad to the NHL.

Now, for once, families can come first on the cold, nasty climb to the top hockey’s greasy pole.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. His new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.

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Bruce Dowbiggin

Trump Effect: No One Gretz Off Easy Backing The Donald

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It hasn’t been the greatest month for Wayne Gretzky. One one hand he has a Putin pal, Alex Ovechkin, systematically stalking his record for the most regular-season goals in an NHL career. After a slow start The Great Eight is now tracking Wayne like Carey Price tracking a mule deer (more on that later). When this is over he could have only 60 NHL records left!

On the other hand, his secret about supporting Donald Trump got out in the wake of Orange Man Bad re-possessing the White House. Yes, Gretz is a MAGA man, right down to the hat. While his son-in-law, LIV golfer Dustin Johnson, tees it up regularly with The Donald (they’re neighbours in the Palm Beaches)  most of the hockey sweats were unaware that No. 99 votes for Trump. (In Wayne’s defence he votes GOP in the Hollywood congressional district which is like using a hair blower to melt the Columba Ice Field.)

Then, after Trump’s stunning (to some) win on Tuesday, pictures emerged on the Great One with his family at Mar A Lago celebrating the win. Janet Gretzky cooed, “Congratulations Mr. President Donald J Trump ♥️🤍💙🇺🇸 You did it, You deserved it, you earned every bit of it. The world is a better place to have you as our Leader. Proud to be an American. Thank you for being such a great friend . May God keep watching over you ♥️🙏🏻♥️ Love our family to yours !”

The secret (to some) was out. Then hero of the Great White North, which has elected Justin Trudeau three times, melted down. Like this. “People should burn all their old hockey jersey and cards of this guy. A shame”. And those were the nice ones.

University of Alberta professor Robert Summers @RJSCity: “He’s been a pretty unlikable guy for a long time, this just further solidifies it. He was an amazing hockey player.” @ktownkeith: “Gretzky is disgusting and pathetic. I will celebrate when Ovechkin breaks his record. Also FYI, Mario was the best hockey player ever, not Whine Gretzky.”

Dave MacIntyre @dave_macattack: “Wayne Gretzky being at Cheeto’s inauguration party is disappointing in ways I can’t properly express in a tweet. And no, I don’t care that hockey culture is conservative. Being fiercely opposed to a fascist dictator should be the absolute floor for anyone with a conscience….He ain’t the GOAT for me anymore.”

“Not sure this guy is the Canadian icon and encapsulation of Canadian values that many think he is. The first red flag was his very partisan support for Stephen Harper’s Conservatives starting in the mid-2000s. No thanks, Wayne!”

Globe & Mail columnist Andrew Coyne, who was on an 0-50 heater during the election weighed in.  @acoyne: “I have no problem with Gretzky being a conservative. I do have a problem with him hanging with Trump. Who, for starters, is not a conservative.”

There were some who defended him. My pal Ted Bird chirped back. @manofbird: “The pissants complaining about Wayne Gretzky attending Trump’s victory party are the same people who would’ve snitched on their own kids for playing road hockey during COVID.”

But it’s safe to say that as Canada prepares to defenestrate Trudeau in the next federal election, Gretz will not be invited to Rideau Hall for beaver tails with Justin. It’s likely he’ll experience the Bobby Orr blackout, becoming a non-person in Canada for getting too close to Trump.

In Orr’s case it was his published endorsement of Trump’s losing 2020 campaign that led to the shade being drawn over the greatest defenceman (IMO player) ever. “He’s the kind of teammate I want”.

Much like the Gretzky tsunami of condemnation, Orr took it in the cup, especially in liberal New England where he made his bones. “Not that Bobby Orr will care, but his endorsement of Donald Trump is one of the most disappointing things I’ve ever read in my life. I guess all I can say is that he seems to have a weak spot for conmen/future convicted criminals.”

In Canada it was no better for Orr. Here was Vancouver columnist Daniel Wagner: “In other words, Orr faces no harm from a Trump administration and is likely insulated from the harm that others have experienced. That doesn’t excuse his endorsement, but goes a long way towards explaining it.” In the Hockey News Ken Campbell tied Orr to the Jan. 6 riots.  “Bobby Orr Was Part of the Problem. Now He Can Be Part of the Solution”.

In our column of Nov. 8, 2020, we pointed the wee hypocrisy of the liberal-left  press box. “Just weeks after giving LeBron James’ political activism a tongue bath, the Globe & Mail sent in the goons for Orr. “Neither Bobby Orr nor any other athletes should be leading the political conversation” thundered Cathal Kelly.

Sure. Leave it to us. Other Canadian sports media called Trump a “monster”, a “racist” and “a totalitarian”. You could heat most of the GTA with the steam emitted by their indignation at Orr having the temerity to speak out. Others swore to sell off their precious Orr memorabilia as if Orr had been accused of throwing a Stanley Cup Final.”

A bitter Orr has taken a low profile since as even some in his hometown of Parry Sound wants nothing to do with him. “Poor Parry Sound,” tweeted Mary Lou George on Oct. 31, 2020. “What a disgrace #BobbyOrr has turned out to be. Guess he believes bragging about assaulting women really is just locker room talk since he wants Trump on his team. Sad.”

Longtime fans in Parry Sound dumped on him. “I just assumed that he was a good guy. Honestly it was heartbreaking for me to learn this about him. It just shattered my impression – I guess it was an illusion – it just shattered it… It kind of now, makes me rethink a lot of my hockey heroes … it’s just disappointing.”

The message is that in progressive Canada it doesn’t pay for even the greatest hockey heroes to diverge from their Trudeaupian orthodoxy. As Canadiens star goalie Carey Price learned when he dared to disagree with Trudeau’s plans to seize guns.

“I love my family, I love my country, and I care for my neighbour,” Price wrote in a published post. “I am not a criminal or a threat to society. What @justinpjtrudeau is trying to do is unjust… Thank you for listening to my opinion.”

We commiserated with him in our column at the time. “Good luck with that, Carey. Coming in the week when Quebec commemorates the 2014 École Polytechnique massacre, the political message backfired. Quebec’s media exploded against the man who was so recently their hero. Price tried to clarify his stand.

“My views are my own, and I do believe in them,” he tweeted. “The only reason I bring up this issue is because it is what’s being brought up now and not out of disrespect to anyone.” That brought the Habs belatedly to protect him. “Carey was not aware of the unfortunate timing on his statement. The Montreal Canadiens wish to express their sincere apology to any and all who have been offended or upset by the discourse that has arisen over this matter in recent days.”

But the message is clear. Whether you’re Wayne Gretzky, Bobby Orr or Carey Price, Canada’s Woke chorus will not abide insubordination to their cause. That includes much of the media. To paraphrase Jack Nicholson’s character in A Few Good Men , they can’t handle the truth. So shut up and pass the puck.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. His new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.

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