Bruce Dowbiggin
When Leadership Fails: Add Panic And Stir
High comedy this week from pearl clutchers in the Land of Woke. They are currently having a sacred cow about the crackdown on Chinese protesting brutal Covid restrictions in that country. Indignation and virtuous rage being the popular responses. These would be the same people who lustily cheered Prime Minister Justin Trudeau employing mounted police while seizing bank accounts of truckers protesting Covid restrictions in February. Because honking.
Yes, panic is in the eye of the beholder. As a legal standard it leaves a little something to be desired. But in Canadian politics you take what you can get when trying to whip up an emergency. And do your best to censor the rest.
The Public Order Emergency Commission and the new Alberta Sovereignty Act both require that the Canadian public see some imminent threat to justify shifting the status quo. In the case of the interminable POEC proceedings a perceived sense of urgency— a threat to national security— convinced the prime minister to adopt sweeping powers to financially crush a rowdy band of truckers who parked on Ottawa’s Wellington Street for three weeks or so.
Despite no significant police or jurisdictional body publicly urging him to pull the pin on the Emergency Measures Act— besides a legal opinion no one is allowed to see— Trudeau saw his dramatis persona as the last bulwark against chaos. Drama teacher as hero. So he went full Duchy of Fenwick.
Forget that the Ottawa Police Service, the OPP and RCMP were finally operating as a joint command, working on the plan that would finally clear the capital’s streets later in the week. Trudeau called in the lawyers and the bankers to stifle dissent. And portrayed himself as put-upon Lincoln by rebels.
The problem in stoking this panic is that the Ottawa segment of the pushback by truckers was the least significant of three major Covid pushbacks in February/ March 2022. The most serious— the blockade of the Ambassador Bridge between Windsor, Ont., and Detroit, Michigan— was wound up through negotiations and a few tow trucks in a matter of days.
The second— the blockade of the vital Coutts, Alberta, crossing to the U.S.— was more vexing, with Ottawa and the Alberta’s government passing the hot potato on the problem. There were allegations of armed vigilantes and irreparable harm to Canada/ U.S. trade. But this, too, was settled without bloodshed or mounted police charging into crowds. Or the Emergency Measures Act.
In both cases leadership prevailed. The third episode was the truck protest on Wellington street that spiralled out of control when civic, provincial and federal authorities all expected some one else to solve a traffic problem. From the prime minister— who deigned to meet the unwashed mass of truckers— down to the Ottawa police chief, avoidance, not leadership, seemed the solution.
In comparison to the two other crises, it would be hard to describe what Trudeau faced as a national crisis. The airport, train station, stores, vital utilities and Parliament itself functioned as they had under the government’s own restrictive Covid regulations. The protesters were not that far removed from the homeless encampments in public parks, sidewalks and under bridges that refused to budge for six months or more. (Okay, the truckers honked horns instead of criminal drug dealing and sexual assault.) The homeless-crew protests were as thoroughly political in their goals and methods as were the Convoy bunch.
For the PM, however, the images of Bouncy Castles and open-air concerts broadcast to the world were intolerable. Embarrassing. Galling. “The protesters didn’t just want to be heard, they wanted to be obeyed,” he said. “The situation was out of control, with the potential for violence, not just in Ottawa but across the country.”
And he’d done nothing to create this conflagration, he claimed. In the POEC hearings, using his glassy Montgomery Clift voice, Trudeau swore under oath he’d never described the protesters as anti-science misogynists and racists. He then declared himself satisfied at having stanched the alt-right hordes, locking up their leaders and braving the sarcasm of the foreign press.
His purchased media concurred, projecting public urination and honking trucks into armed white supremacy. They made up arson stories. Pollsters, too, told him Canadians in general didn’t like the image of the plebes who deliver their crudités and cheap Chinese clothing acting like Trump Americans. This was a can’t-miss.
He saw panic, he’d looked it in the eye, and now he was “serene”. He also knows that in in the contemporary “Victims ‘R Us” culture he can get away with anything he damn well pleases if it creates panic. Hell, he’d called Canadians genocidal at the UN, and no one flinched. Who’d start holding him accountable now?
Alberta’s new premier Danielle Smith has the opposite “panic” problem. She has little assurance that the agitated conditions she cited Tuesday will warm her province to the Alberta Sovereignty Act. But to get them to go along she must rile up enough of the Conservatives traditional base that Ottawa is coming to to destroy the oil patch, seize their guns and impose more harsh Covid lockdowns.
As opposed to Trudeau, Smith does not have a media sussing out Putin and Confederate flags for her. The same Edmonton-based opinion makers harassed her predecessor Jason Kenny into resignation over his handling of the Covid protocols since 2020. (No surprise that Smith rapidly cashiered the upper echelons of Alberta’s healthcare bureaucracy and championed the non-vaccinated citizens who, she said, had been rendered second-class citizens for rejecting what we now know was a flawed and perhaps dangerous vaccine program.)
Smith’s biggest impediment to creating indignation— in what is now a far more progressive electorate— is the recent boom in Alberta’s financial situation. Put simply, the province is again awash in cash, the government is declaring a $4 billion-plus surplus and Albertans are once again engaging in their traditional Hawaii, Palm Springs and Scottsdale retreats.
Smith is already spreading out that largesse to families, senior citizens, gas prices and more. Will it work? “The Land Is Strong But Ottawa Is Wrong” is a wobbly campaign slogan to take into next spring’s provincial election. Her polling is terrible, and the sale on Alberta Sovereignty is a long shot.
Maybe Saskatchewan will join in, but who knows? When you play with the panic bull you sometimes get the horn. Unless you’re Justin Trudeau and you have Jagmeet Singh in your pocket. Then you’re “serene”.
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Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. Inexact Science: The Six Most Compelling Draft Years In NHL History, his new book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via http://brucedowbigginbooks.ca/book-personalaccount.aspx
It’s fair to say everyone in hockey wanted the Winnipeg Jets back in the NHL. They became everyone’s darlings in 2011 when the Atlanta Thrashers, the league’s second stab at a franchise in Georgia, were sold to Canadian interests including businessman David Thomson. (Ed.: Gary Bettman’s try number three in Atlanta is upcoming.).
Yes, the market is tiny. Yes, the arena is too small. Yes, Thomson’s wealth is holding back a sea of inevitability. But sentimentalists remembering the Bobby Hull WHA Jets and the Dale Hawerchuk NHL Jets threw aside their skepticism to welcome back the Jets. The throwback uniforms with their hints at Canada’s air force past were an understated nod to their modest pretensions. It was a perfect story.
The question now, however, is will the same folks get dewey-eyed about the Jets if they become the first Canadian team to win the Stanley Cup since (checks his cards) Montreal and Patrick Roy did it in 1993. It would be helpful in this election year if something were to bind a nation torn apart by politics. The Gordie Howe Elbows Up analogy is more than shopworn, and Terry Fox can only be resurrected so often. So a Cup win might be a welcome salve.
But the approved script has long dictated that the Canadian team to break the schneid should be one of the glamour twins of the NHL’s Canadian content, the Edmonton Oilers or the (gulp) Toronto Maple Leafs. The Oilers and their superstar Connor McDavid barely lost out last spring to Florida while the Leafs, laden with superstars like Auston Matthews and William Nylander, are overdue for a long playoff run.
Hockey Night In Canada positively pants for the chance to gush over these two squads each week. When was the last time Toronto played an afternoon game so HNIC could showcase the Jets? Like, never. Same for the Oilers, who with their glittering stars like McDavid Leon Draisaitl and Ryan Nugent Hopkins are the primary tenants of the doubleheader slot, followed by Calgary. Winnipeg? We’ll get to them.
But there’s going to be no ignoring them in the spring of 2025. The Jets in the northern outpost in Manitoba were the top team in the entire league in 2024-25. They’ll comfortably win the Presidents Cup as the No. 1 squad and have home-ice advantage throughout the playoffs. They have the league’s best goalie in Connor Hellebuyck (an American) and a stable of top scorers led by Kyle Connor and Mark Schiefele. Because Winnipeg is on a lot of No Trade lists, they have built themselves through the draft and thrifty budgeting.
But will the same people who swooned over the Jets in 2011 now find them as adorable if they ruin the Stanley Cup plot lines of the Oilers, Leafs and Ottawa Senators? Will the fans of Canadian teams in Vancouver, Calgary and Montreal not making the postseason take the Jets to their hearts or will they be as phoney as the Mike Myers commercials for the Liberals?
In addition, the Jets will be swamped by national media should they proceed through the playoffs. It’s one thing to carry the expectations of Winnipeg and Manitoba. It’s another to foot the bill for a hockey crazy county. We remember Vancouver’s GM Mike Gillis during the Canucks 2011 Cup run bemoaning the late arrivers of the press trying to critique his team as they made their way through the playoffs.
It will be no picnic for the Jets, however strong they’ve been in the regular season. No one was gunning for them as they might for the Oilers or Leafs. They will now get their opponents’ best game night after night. Hellebuyck has been a top three goalie in the NHL for a while, winning the Vezina Trophy, but his playoff performance hasn’t matched that of his regular-season version.
Already the injury bug that sidelines so many Cup dreams is biting at the Jets. Nikolaj Ehlers collided with a linesman in Saturday’s OT win in Chicago. Defenceman Dylan Samberg is also questionable after stopping a McDavid slap shot with his leg. A rash of injuries has ended the run of many a worthy Cup aspirant in the past. Can Winnipeg’s depth sustain the churn of seven weeks of all-out hockey?
As always for the small-market Jets time is of the essence. Keeping this core together is difficult with large markets lusting after your players. With the NHL salary cap going up it remains a chore to keep their top players. Schiefele and Hellebuyck are tied up longterm, but 40-goal man Connor is a UFA after next season while Ehlers is not signed after this season. Young Cole Perfetti will be an RFA in 2026. Etc.
So how much do Canadians love the Jets if they sneak in and steal the hero role by winning a Canadian Cup? Lets see Ron MacLean pun his way through that one.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.
Good news if you like the way Rogers Sportsnet covers hockey in Canada. You’re about to get a whole lot more of it. In a move that sums up Gary Bettman’s unique broadcast philosophy the NHL has awarded the Canadian TV/ digital/ streaming rights to Rogers for the next 12 years. The price tag? 12 billion U.S. dollars (about $16.B CDN dollars).
While the pattern in modern sports broadcasting rights has been toward sharing the wealth among competing bidders— the NFL has six distinct partners— Bettman the contrarian has opted for a different notion. He’s all in with one Canadian partner, and let his critics STFU.
As opposed to the previous CDN national monopoly awarded to Rogers in 2013 this one bestows national rights in all languages across TV, streaming and digital for all regular-season and playoff games, plus the Stanley Cup Final and all special events. This extends to coverage in all regions. There are some concessions for Rogers to sell limited cutout packages, such as the Monday Night Amazon package they’ve created.
Presuming Pierre Poliievre doesn’t get his way with CBC, Rogers will likely piggyback on their time-sharing agreement for Saturday Hockey Night In Canada to get CBC’s network reach. (There remain many hockey fans who still think CBC has the NHL contract. Go figure.)
Translation: there will be no regional packages for TSN to produce Montreal Canadiens, Ottawa Senators or Toronto Maple Leafs games, for instance. But there will be regional blackouts, because nothing says we are proud of our product like denying it to a larger audience. Conn Smythe would be proud.
At the presser to announce the deal Rogers and Bettman were coy about how much they will charge consumers for the honour of being inundated by content in what now seems likely to be a 36-team league by the time the deal expires. Will costs be added to cable/ satellite packages? How much for streaming? With stories circulating that Rogers massively overbid for the package to get the monopoly it’s apparent that the phone company will be turning over every nickel to make it worthwhile.
Fans are apprehensive and over-saturated with hockey content already. For that reason, the NHL is now desperately looking for ways to lessen the tedium of the 82-game regular schedule with midseason content like the 4 Nations Cup or a World Cup format. In Canada’s hockey-mad environment Rogers will have a passionate market, but even the most fervent fans will only spend so much for their fix.
Already, Rogers is trumpeting its re-acquisition with commercials featuring Ron Maclean doing his breathy feels-like-home voice about how Sportsnet is the natural landing spot for hockey until many of us are dead. Bettman made cooing noises about Rogers’ commitment at the announcement.
But let us cast our minds back to 2013 when the last Rogers/ NHL deal was concocted. We were the sports media columnist at the Mop & Pail at the time and much was made that Rogers would be a technological marvel, re-inventing the way we watched hockey. There would be new camera angles, referee cams, heightened audio, refreshed editorial content etc.
As hockey fans now know Rogers dabbled in the brave new world briefly, blanched at the cost of being creative and largely went back to doing hockey the way it had always been done. Taking no risks. On some regional casts that meant as few as three or four cameras for the action.
But if you were expecting dashboard cameras and drone shots you were sadly disappointed. Similarly there was a brief stab at refreshing the pre-, mid- and postgame content. Hipster George Stromboulopoulos was brought in as a host to attract a larger female audience.
But pretty soon Strombo was gonzo, replaced by the anodyne David Amber (whose dad was once the leader of the journalist union at CBC). Women like former player Jennifer Botterill were brought in to change the gender balance on panels. They then acted pretty much like guys, chalk-talking viewers into numbness. Appointment viewing has become a fallback choice.
The move away for anything controversial came in 2019 with Rogers’ axing of Don Cherry’s Coach’s Corner in a flap over the former coach’s continuing ventures into political or cultural content. Maclean slipped the knife into his meal ticket and continued on the show. After time in limbo, doing location shoots, he was returned full-time to the desk.
As we wrote in June of 2022, the one exception to the standard “serious, sombre, even a touch grim” tone is former defenceman Kevin Bieksa. “Bieksa has been a moveable feast. His insouciance with media has become his ragging on the fellow panelists during intermissions that used to be as much fun as skating in July.” His banter with “insider” Elliotte Friedman is now a lone concession to wit on the show.
Intermissions are numbingly predictable, and Rogers’ stable of analysts and play-by-play announcers outside of HNIC is unchallenging to the orthodoxy of PxP being a radio call over TV pictures. Name one star beside Bieksa that has been produced by Rogers’ “safe” broadcast style since 2013. They’d fit in perfectly in a 1980s hockey broadcast. Now compare it with the lively Amazon broadcasts hosted by Adnan Virk and Andi Petrillo.
This leaves a lingering question. What happens to TSN? Many prefer the editorial and studio profile of TSN on Trade Deadline Day or Free Agent frenzy. TSN locked up its stars such as James Duthie and Bob McKenzie when the last deal was signed. But there isn’t enough live content this time to support keeping a full roster anymore. Who will stay and who will go? (TSN’s president Stewart Johnson is the new commissioner of the CFL).
And with Rogers taking full control of MLSE (Maple Leafs, Raptors, Argos, Toronto FC) TSN is left with the CFL and packages of NFL, golf, tennis, some auto racing and international soccer. Is that enough on which to float a network? There have been rumours that Bell, owner of TSN, is interested in divesting itself of the high cost of sports broadcasting. Should that happen— who has the money to replace them?— the effect will be seismic in Canadian broadcasting.
For now, watch how much pressure the NHL puts on Rogers to up its game. More importantly what will happen when Bettman finally retires and the league has a new vision since 1992? Rogers has sewn up its end. Will the audience go with them?
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
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