Bruce Dowbiggin
Trudeau’s Pandemic Accord: Selling Canada By The Pound

“The #PandemicAccord process is at the very beginning of a multiyear Member State led negotiation, which will only be finalised in 2024 after multiple public hearings around the world. And all voices will be heard”–@DrTedros WHO
Some are born great. Some have greatness thrust upon them. Then there’s Justin Trudeau, the Trust Fund Fruit-Loop. You know you’re out of your depth. Worse, you know that everyone else knows you’re out of your depth. You know that they know you have a resumé thinner than consommé. You have multiple skeletons hidden back at the ski chalet. They only want you for your name.
So what do you do to win respect? You rent yourself out to the fashionable, the witty wind therapists, the glib retainers of the media. The unelected armies of NGOs and Davos cowboys who live off free money and private jets. The positively furious grad-school Marxists.
“Make me into a man,” cried Pinnochio. “Not this wooden son of Margaret Trudeau that I am now.” So his handlers got to the work of making chicken salad from chicken… er, stuff.
Making the Pinocchio conversion much easier was how a tattered Liberal Party, the party his father had helped to crater, was looking around for something, anything, to retrieve their hustle from the dread Stephen Harper. So Trudeau literally threw himself into the arms of the calculating Cape Breton fixer Gerald Butts and a coterie of Kinsey-style influencers and leeches.
Using Justin’s coming-out performance as the sobbing son at Papa Pierre’s casket, they put him on a trajectory to dominate Instagram and eTalk. The urban hives of Vancouver, Toronto, Ottawa and Montreal were tired of apologizing to their progressive pals elsewhere for a leader who wore sans-a-belt pants and gloried in policy. The Hill Media Party wanted someone with a little sizzle.
His fixers’ only instruction? “Shut you mouth and keep your hands to yourself.” This proved difficult for Justin. But an acquiescent media corps buried his sexual faux pas faster than Hunter Biden burying his meth lab.
So Justin boxed the hapless Patrick Brazeau to firm up his macho bonafides. He did cupcake photo apps with his soon-to-be-estranged wife in glossy U.S. periodicals. He stopped openly dreaming of the Communist Chinese government model. Voilà. Trudeau the Younger won the prize.
Ensconced as PM, Justin resorted to his entitled past, taking free trips from the Aga Khan, getting jiggy with a female reporter, calling off the Mounties’ investigating Quebec’s SNC Lavalin. And sucking up big time to the global elites by destroying Canada’s energy industry. Always protected by media he’d paid off in advance.
To make up for lost Liberal seats in future elections he recruited the hapless Jagmeet Singh and his NDP faculty club into a non-aggression pact. He was free to embrace all the fashionable frippery of the Woke radicals. With another term— and Singh— in hand it came time last fall to pay off his real constituents: the Reset Regime. The suits who give him gravitas. Luminaries such as WEF honcho Klaus Schwab, who bragged at having “penetrated” Trudeau’s cabinet.
Enter the WHO’s wildly ambitious Pandemic Accord. Never heard of it?
According to WHO director-general Dr. Tedros, the Chinese puppet running the WHO, the Pandemic Accord is an urgent project. ”The last few years have taught us about our own collective fragility and the threat to economies and security of not working together… The essence of the proposed #PandemicAccord is to improve cooperation, coordination, and the sharing of data, information, biological materials and lifesaving tools.”
If you’re looking to parse that word salad, rest assured that the Pandemic Accord will not be consulting local knowledge the next time a virus rolls through. It will be “one size fits all” lockdowns, vaccines and travel restrictions mandated in Europe. And the funding for the Accord will be a sinkhole, not unlike the current UN.
(If you’re thinking this surrender of sovereignty is just a Justin thing, 154 other sheep nations have also signed up for this “1984” tribute. Australia’s PM Scott Morrison sums up the enthusiasm for Covid Kool-Aid on the pandemic treaty: “The WHO should have those powers and authorities,” he announced. For an intellectual non-entity like Trudeau this is a train he needs to get on board. He’ll get to hang with the big guys.)
Now if you haven’t heard of the Pandemic Accord, you’re not alone. Because it has the power to upset naïve citizens, the arrival of this monstrosity has been covered up by the war in Ukraine. Wondering if the Bono was why Trudeau kept flying to Ukraine? In part, yes.
But he was also meeting with European leaders and global financiers about the Accord and handing over sovereignty to unelected suits. And how he can get a piece of the action when he leaves the PMO. You didn’t know his stint as PM was simply a job application to hanging with the globalist crowd? What are you, a trucker? Shame on you.
While Skippy is burnishing his CV in Europe, in his home province the Quebec government has decided now is the time to squeeze non-Francophones again. “Bill 96 would impose tougher language requirements on small businesses and companies in federally regulated industries, such as banking and telecommunications, as well as governments and schools.
If passed, companies with 25 employees or more would be subject to “francization” — government certification that use of French is generalized in the workplace — down from 50 currently. The bill also assigns new powers to the French language watchdog and sets tighter language rules for professional orders.
The cost for a roughly 50-employee company would range between $9.5 million and $23.5 million, according to estimates from the Canadian Federation of Independent Business. The bill is expected to pass before the legislature breaks for the summer.”
It’ll all be fuelled by a snitch culture that turns neighbours against each other and on companies. To help Premier François Legault navigate any legal or Charter issues, the PM has said they’ll move the deck chairs so it can pass without a problem.
But that and soaring gas prices is all just a sideshow for Trudeau. The big action— and respect— lies in Europe. And he can’t wait for you to give him a lucrative send-off.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster (http://www.notthepublicbroadcaster.com). The best-selling author was nominated for the BBN Business Book award of 2020 for Personal Account with Tony Comper. A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s also a regular contributor to Sirius XM Canada Talks Ch. 167. His new book with his son Evan Inexact Science: The Six Most Compelling Draft Years In NHL History is now available on http://brucedowbigginbooks.ca/book-personalaccount.aspx
2025 Federal Election
What Trump Says About Modern U.S. And What Carney Is Hiding About Canada

“Reporters once asked legendary boxer Rocky Graziano why he hugged his opponent after the guy had pounded him senseless for 15 rounds. “He stopped punching me, didn’t he?” That sums up the reaction of Boomer voters hugging Mark Carney after ten years of having Liberals pound them. They can rationalize any amount of suffering.”
The two looming figures in the current “hurry up before they find out who Mark Carney is” election are Carney, the transnational banker/ climate zealot/ not-Trudeau Liberal, and Donald Trump. Yes, Pierre Poilievre is running against Carney, but Carney and the Gerry Butts braintrust are running against the U.S. president.
And not just POTUS 45/47. They’re running against the SNL cartoon figure embraced by Canada’s mainstream media outlets. Depending on the day the Toronto Star/ CBC/ Ottawa Citizen iteration of Trump is “stupid”, “racist”, “sex fiend” and, for this campaign, the boogeyman who will swallow Canada whole. While these scribblers and talking heads themselves are going broke, they imagine Trump as an economic moron collapsing the western economy.
All the clever Conservative ads, all the Carney flubs, all the revelations of election rigging by Chinese operatives— none of it matters to Canada’s Boomers huddled against the blustering winds of Trump. They call it Team Canada but it might just as well be Team Surrender to people who are willing to keep the Liberals’ Gong Show going for another four years.
As they say, you’re welcome to your own opinion, you’re just not welcome to your own facts. And the facts are that Trump and Carney are representative of their separate nations in 2025. Before we address the parachute PM Carney let us suggest that CDNs weaned on Stephen Colbert and John Oliver have little idea why Trump is the most impactful American politician of the century so far.
But don’t take our word for it. Here’s Democratic comedian Dave Chappelle explaining why so many remain loyal to the former Democrat and reality TV star in the face of impeachments, criminal charges and yes, bullets. Chappelle, who lives outside the Hollywood bubble in Ohio, said, “I’m not joking right now, he’s an honest liar. That first (2016) debate, I’ve never seen anything like it. I’ve never seen a white male billionaire screaming at the top of his lungs, ‘This whole system is rigged.’

“And the moderator said, ‘Well Mr. Trump if, in fact, the system is rigged as you suggest, what would be your evidence?’ He said, ‘I know the system is rigged because I use it.’ I said ‘Goddamn’.
“No one ever heard someone say something so true. And then Hillary Clinton tried to punch him on the taxes. She said, ‘This man doesn’t pay his taxes,’ he said, ‘That makes me smart.’ And then he said, ‘If you want me to pay my taxes, then change the tax code. But I know you won’t, because your friends and your donors enjoy the same tax breaks that I do.’…
“No one had ever seen anything like that. No one had ever seen somebody come from inside of that house outside and tell all the commoners we are doing everything that you think we are doing inside of that house. And a legend was born.”
In short, Trump is what we want politicians to be. Aspirational, yes. But willing to act. We can take it. Yes, his truth is wrapped in multiple layers of balderdash and folderol. There is a preening ego. Self serving. Vainglorious. Opportunistic. Bombastic.
But he recognized that no one— GOP included— wanted anything to do with closing borders, ending foreign wars, levelling the trade barriers. So while Canadians whined, he took them on, and for that he’s been given two terms in the White House. You can understand why people wanted him dead last summer. He’s bad for the business he exposed in that debate with Hillary.
So Canadian liberals might sneer and condescend, but Trump’s answering to a legitimate voice in an America that was deceived and abused during Covid. And had a senile man as POTUS being manipulated by unseen characters behind the scenes.
Which begs the question: What in the Canadian character is Mark Carney answering to as he is dropped into the seat formally occupied by Justin Trudeau? The most obvious answer is Trump’s 51st state musings as he seeks to re-order the world’s tariff system. But what about repudiating everything he and his party stood for the past decade? How does that fit into the Carney identity?
While Trump has a resounding mandate to pursue the issues he campaigned on, Carney has a manipulated Liberal leadership contest, no seat and Mike Myers. Plus a media that owes its living to his party’s bribing them.

It would be hard to imagine more own goals than Carney’s record since the Liberals rigged his nomination. The China denials, the offshore tax evasions, the three passports, the renunciation of his entire work history, the re-hiring the worst of Trudeau’s cabinet, the bad body language… yet every gaffe increases his numbers in the purchased polls and the bought media. It will be an amazing story when it’s written.
But it’s not being written that way now. Because Donald Trump has activated Canada’s passion for authority and the expert class. While the rest of the world has awakened to the government’s deliberate manipulation of fear and white-coat reverence during Covid, Canada’s Boomers are still in awe of people like Carney. They still think the vaccines work. That The Science was behind it all.
So prepare for another 15 rounds of being slugged in the head by people who don’t have your goals in mind. Don’t say you we weren’t warned.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.
Bruce Dowbiggin
Bettman Gives Rogers Keys To The Empire. Nothing Will Change

Good news if you like the way Rogers Sportsnet covers hockey in Canada. You’re about to get a whole lot more of it. In a move that sums up Gary Bettman’s unique broadcast philosophy the NHL has awarded the Canadian TV/ digital/ streaming rights to Rogers for the next 12 years. The price tag? 12 billion U.S. dollars (about $16.B CDN dollars).
While the pattern in modern sports broadcasting rights has been toward sharing the wealth among competing bidders— the NFL has six distinct partners— Bettman the contrarian has opted for a different notion. He’s all in with one Canadian partner, and let his critics STFU.
As opposed to the previous CDN national monopoly awarded to Rogers in 2013 this one bestows national rights in all languages across TV, streaming and digital for all regular-season and playoff games, plus the Stanley Cup Final and all special events. This extends to coverage in all regions. There are some concessions for Rogers to sell limited cutout packages, such as the Monday Night Amazon package they’ve created.
Presuming Pierre Poliievre doesn’t get his way with CBC, Rogers will likely piggyback on their time-sharing agreement for Saturday Hockey Night In Canada to get CBC’s network reach. (There remain many hockey fans who still think CBC has the NHL contract. Go figure.)
Translation: there will be no regional packages for TSN to produce Montreal Canadiens, Ottawa Senators or Toronto Maple Leafs games, for instance. But there will be regional blackouts, because nothing says we are proud of our product like denying it to a larger audience. Conn Smythe would be proud.
At the presser to announce the deal Rogers and Bettman were coy about how much they will charge consumers for the honour of being inundated by content in what now seems likely to be a 36-team league by the time the deal expires. Will costs be added to cable/ satellite packages? How much for streaming? With stories circulating that Rogers massively overbid for the package to get the monopoly it’s apparent that the phone company will be turning over every nickel to make it worthwhile.
Fans are apprehensive and over-saturated with hockey content already. For that reason, the NHL is now desperately looking for ways to lessen the tedium of the 82-game regular schedule with midseason content like the 4 Nations Cup or a World Cup format. In Canada’s hockey-mad environment Rogers will have a passionate market, but even the most fervent fans will only spend so much for their fix.
Already, Rogers is trumpeting its re-acquisition with commercials featuring Ron Maclean doing his breathy feels-like-home voice about how Sportsnet is the natural landing spot for hockey until many of us are dead. Bettman made cooing noises about Rogers’ commitment at the announcement.
But let us cast our minds back to 2013 when the last Rogers/ NHL deal was concocted. We were the sports media columnist at the Mop & Pail at the time and much was made that Rogers would be a technological marvel, re-inventing the way we watched hockey. There would be new camera angles, referee cams, heightened audio, refreshed editorial content etc.

As hockey fans now know Rogers dabbled in the brave new world briefly, blanched at the cost of being creative and largely went back to doing hockey the way it had always been done. Taking no risks. On some regional casts that meant as few as three or four cameras for the action.
But if you were expecting dashboard cameras and drone shots you were sadly disappointed. Similarly there was a brief stab at refreshing the pre-, mid- and postgame content. Hipster George Stromboulopoulos was brought in as a host to attract a larger female audience.
But pretty soon Strombo was gonzo, replaced by the anodyne David Amber (whose dad was once the leader of the journalist union at CBC). Women like former player Jennifer Botterill were brought in to change the gender balance on panels. They then acted pretty much like guys, chalk-talking viewers into numbness. Appointment viewing has become a fallback choice.
The move away for anything controversial came in 2019 with Rogers’ axing of Don Cherry’s Coach’s Corner in a flap over the former coach’s continuing ventures into political or cultural content. Maclean slipped the knife into his meal ticket and continued on the show. After time in limbo, doing location shoots, he was returned full-time to the desk.

As we wrote in June of 2022, the one exception to the standard “serious, sombre, even a touch grim” tone is former defenceman Kevin Bieksa. “Bieksa has been a moveable feast. His insouciance with media has become his ragging on the fellow panelists during intermissions that used to be as much fun as skating in July.” His banter with “insider” Elliotte Friedman is now a lone concession to wit on the show.
Intermissions are numbingly predictable, and Rogers’ stable of analysts and play-by-play announcers outside of HNIC is unchallenging to the orthodoxy of PxP being a radio call over TV pictures. Name one star beside Bieksa that has been produced by Rogers’ “safe” broadcast style since 2013. They’d fit in perfectly in a 1980s hockey broadcast. Now compare it with the lively Amazon broadcasts hosted by Adnan Virk and Andi Petrillo.
This leaves a lingering question. What happens to TSN? Many prefer the editorial and studio profile of TSN on Trade Deadline Day or Free Agent frenzy. TSN locked up its stars such as James Duthie and Bob McKenzie when the last deal was signed. But there isn’t enough live content this time to support keeping a full roster anymore. Who will stay and who will go? (TSN’s president Stewart Johnson is the new commissioner of the CFL).
And with Rogers taking full control of MLSE (Maple Leafs, Raptors, Argos, Toronto FC) TSN is left with the CFL and packages of NFL, golf, tennis, some auto racing and international soccer. Is that enough on which to float a network? There have been rumours that Bell, owner of TSN, is interested in divesting itself of the high cost of sports broadcasting. Should that happen— who has the money to replace them?— the effect will be seismic in Canadian broadcasting.
For now, watch how much pressure the NHL puts on Rogers to up its game. More importantly what will happen when Bettman finally retires and the league has a new vision since 1992? Rogers has sewn up its end. Will the audience go with them?
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
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