News release from Care for Newcomers Executive Director Frank Bauer

I am proud to announce the launch of the long-awaited re-branding of The Central Alberta Refugee Effort (C.A.R.E.) to Care for Newcomers!

Since 1980, C.A.R.E. has served refugees, immigrants, new-to-Canada residents and so many more. We began because of our passion to help refugees. This is and will always be the core and the foundation of our organization.

But we are no longer just an “effort for Refugees”, we have evolved! This exciting new step with our branding will acknowledge all the other community groups that we serve, and our continued commitment to collaborate with many stakeholders like yourself.

Our new brand confirms that how we identify going forward is reflective of who we are now, who we have served, and who we will serve in the future.

The foundation of why we do the work is because we care. It was an easy decision to evolve the word care from an acronym to a verb. We function through the act of caring for others.

Our mission remains unchanged, “Through partnerships, programs and services, Care for Newcomers supports successful newcomer integration”.

We are now, Care for Newcomers.

And we look forward to continuing our joint efforts to make newcomers feel valued as contributing members of an inclusive Central Alberta.