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5 Business Trends to Follow in Canada in 2023

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No matter what industry you operate in, you can find all the latest trends you need to adapt to reach your goals and grow faster in this article.

If you’re a small business owner, there are many things you need to do to achieve your goals and grow quickly. Following business trends and being flexible enough to adapt your business to them is one of the most important things you need to do. This applies to all businesses! Even an online casino CA site has to keep abreast of trends in its own industry. In order not to waste time while doing this, we have picked the most useful business trends in Canada as of 2023 and listed them below.

The Millennial Generation Is Changing the Workforce

According to Statistics Canada data, more than 50% of the workforce will be made up of Generation Z by 2030. This means that you need to make changes in your business now, and these changes should include not only the potential customers but also your employees. In ten years at the most, both your employees and clients will be a generation with values completely different from yours.

So, what can you do to be ready for it?

● Pay more attention to social media. If you have SEO projects, update them to include SMO (social media optimizing) techniques. Generation Z cares more about social media than any other generation.
● Give importance to education. If you haven’t already, start training in-house. This will be beneficial in eliminating conflicts that may arise from generational differences. Generation Z welcomes in-company training as long as it is meaningful and necessary.
● Prefer in-house promotions. Don’t think about hiring a third party for an open position in your company. Generation Z prefers in-house promotion and accepts an insider as a leader more easily.

Culture Is Becoming More and More Diverse

The same data shows that by 2032, 80% of Canadian population growth will be due to immigrants. The country’s demographics will change, and diversity will increase – you have to be ready for that too. Things you can do include:

● Establish good relations with the immigrant communities and organize special campaigns for them if necessary. Each community can potentially get you thousands of new customers.
● Take advantage of government programs. The Canadian government provides many subsidies and tax benefits for businesses with immigrant-friendly hiring and selling policies.
● Include immigrant relations in your education. Your employees, as well as you, must know how to treat them.
● Take advantage of migrant workers. If you include migrants among your employees, you also build relationships with their communities. You can also adapt more easily to cultural differences.

Prepare for the Rise of the Data Economy

You can think of the data economy as a digital ecosystem. All kinds of data are stored and processed in this ecosystem in electronic form. More than 75 billion devices are expected to be connected to the internet by 2025. This means you need to update your business to adapt to online technologies, and doing so requires more than just using CRM software.

For example:

● Create customer personas with data tools and identify common characteristics of your target audience.
● Change the entire management infrastructure of your business so that it can be done remotely via dashboards.
● Use the data you get to create personalized campaigns. If you create offers for your customers that fit their needs — you can easily increase your sales figures.
● Make sure all your employees know how to access digital data. Include data management and analysis in in-company training.

Remember That E-commerce Is Getting More Important Every Day

In 2020, e-commerce sales reached $56 billion in Canada. Today, that figure is thought to be over $66 billion. This simply means that you need to make more of your sales online. You should give more importance to e-commerce and change your company accordingly.

Among the things you can do are:

● Spend more time and budget on building an online identity. This requires creating an online persona across different platforms, taking into account the unique needs of each platform.
● Learn how to engage your customers online. The virtual world requires different marketing strategies, and it is not possible to be successful with traditional techniques. Get help from a professional agency for this job and make sure to set aside money for online campaigns while planning your annual budget.

Start Automating Your Business Activities

Modern ERP & CRM systems can help you be more productive and make fewer mistakes while reducing the number of your employees. Modern business software uses impressive technologies such as machine learning and artificial intelligence, and adapting to them now will ensure you are ready for the future. For example, identify processes that can be automated. Document processing is something you can run completely automatically without any human intervention.

Also, you can share new technologies with your employees. Let all your employees know about a new technology you’ve started using. If you leave out some of them, they may refuse to use that technology in the future.

Todayville Content Team works with a wide variety of clients to develop compelling content solutions. Our experienced team develops strategic campaigns that use video and storytelling, digital advertising and social media to help our clients position and distinguish themselves in the market.

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Understanding Slot RTP and Variance: Which Slot Game Is Right for You?

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When it comes to playing slots, luck plays a huge role, but there’s more to winning than just spinning the wheels. Checking the variance and RTP of a slot game beforehand can help you find one that matches your style and strategy. Whether you’re a casual player or chasing a jackpot, understanding these factors can improve your experience. For Canadian players looking to try their luck, Tenexcasino.com is a top choice among crypto casino sites, offering a great platform to explore these games.

What is RTP?

RTP or Return to Player shows how much of the money you bet goes back to you over time. It also shows you the “house edge,” or how much of your money goes to the casino over the same period. If a slot has an RTP of 90%, 90 cents of every dollar you bet goes back to you. The remaining 10 cents is the “house edge” or the profit the casino will likely make.

RTP is measured over time and doesn’t tell you what will happen with each spin. But it can tell you which slot games to pick if you want to minimize risk.

What Is Slot Variance?

Variance also shows the risk of playing each slot game. But unlike RTP, it determines how often you can expect to win and the average size of each payout. Will you see small, frequent wins or rare but potentially huge payouts?

Depending on your preference and budget, you can opt for low, medium, or high-variance slots. Low-variance slots offer frequent but smaller payouts, medium-variance slots provide a mix of frequent smaller wins and occasional bigger winnings, and high-variance slots give rare but significant payouts.

What’s the Right Type of Right Slot Game for Me?

Variance and RTP can help you select the slot games that suit your style and the risk you’re
willing to take.

High RTP Slot Games

High RTP games are an ideal choice if you’re on a small budget. They will give you the best chance to build your bankroll and get more from your investment. You should look for games with at least 97% RTP, like Mega Joker (99%), Codex of Fortune (98%), and Starmania (97.87%).

While these games ensure you get more of your money back in the long term, they won’t necessarily help you maintain your bankroll. If that’s what you’re looking for, you should ensure the slots also have low variance.

Low Variance Slots

Low-variance slots are a perfect choice if you’re looking for steady gameplay with minimal risk. They allow you to play longer without large swings in your balance. But it’s not without its thrill.

If you like frequent wins, these games certainly keep the excitement alive. Some of our favorite low-variance games are Starburst, Jack Hammer, and Blood Suckers.

Medium-Variance Slots

These are a sweet spot. Medium-variance slots are perfect if you want steady payouts with the occasional thrill of big wins. They allow you to avoid the risk of high-variance slots while enjoying some of the excitement. Temple of Iris, Wolf Gold, and Golden Winner are great medium-variance slots worth checking out.

High-variance Slots

High-variance games are your best bet if you dream of hitting the jackpot. The risk is undoubtedly high, but you can win a massive payout. However, these slots may not be the best choice for prolonged gaming sessions. They can, however, provide convenient and enjoyable entertainment when traveling or during your lunch breaks.

High variance slots often include progressive jackpots. Some of our favorite high-variance slots include Rome: The Golden Age, Twin Spin Megaways, and Jack in a Pot.

Having a healthy bankroll is necessary here. But even more so, you need patience. You may go through several spins without a win, but the payout can be significant when you do win.

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The Role of Satellite Imagery in Developing VRA Prescription Maps

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Since its appearance in the 1980s, precision agriculture has revolutionized farming, offering innovative solutions to age-old challenges. One of those is Variable rate technology (VRT), which plays a key role in improving efficiency and sustainability in today’s farming methods.

By applying inputs like fertilizers and water in different quantities across the field, VRT helps optimize crop yields and reduce costs. This technology relies on data collection and analysis to create detailed VRA prescription maps, allowing for customized input applications. 

With the right equipment and technology, VRT can significantly improve agricultural productivity.  Today’s advanced tractors, equipped with built-in terminals and specialized software integrated with a precision agriculture platform, use prescription maps to accurately apply variable rates of water or chemicals based on GPS location and management zones.

Variable Rate Technology In Precision Agriculture

Precision agriculture is a game-changer, moving far beyond traditional farming methods. Often called satellite farming, this approach focuses on crop condition monitoring, measuring, and responding to variability within fields. One of its standout innovations is variable rate application (VRA), which has caught the attention of farmers worldwide for its immense potential.

Why is VRA so important? It goes beyond simply fertilizing, seeding, and applying pesticides. It’s about utilizing technology to apply various expendable materials on and beneath the field automatically. 

Farm management software simplifies contemporary farming by combining data and technology to improve farming efficiency, sustainability, and profitability. Precision agriculture platforms consolidate operations, crop health monitoring through satellite imagery, and offer real-time suggestions, enabling farmers to make informed decisions for the best use of resources (through VRA) and increased productivity.

Variable rate application offers numerous advantages for modern agriculture:

  1. VR fertilizer enhances farming efficiency.

Adjusting rates based on soil health and plant needs helps save resources and increase yields. Research shows this method can lead to higher net income and healthier soil compared to using uniform rates: “The net incomes of VR management zone were 15.5–449.61 USD ha−1 higher than that of traditional spatially uniform rate fertilization.”

  1. VR irrigation saves water, time, and fuel while reducing machinery wear.

Applying the correct amount of water to different parts of the field based on soil moisture levels and crop requirements reduces wear and tear on irrigation equipment compared to uniform irrigation.

Studies claim: “Variable rate irrigation (VRI) can increase water use efficiency and productivity by applying water based on site‐specific needs.”

  1. VR seeding increases crop yield by adjusting seeding rates based on soil fertility.

VR seeding adjusts seeding rates based on soil fertility and other factors to optimize plant populations and yields. It is commonly used alongside variable rate fertilization as part of a comprehensive precision agriculture strategy. 

Findings show that: “The application of VRS to the seeding of various crops shows positive agro-economic trends, additional yields, and higher economic returns.”

  1. VR pesticide reduces environmental pollution and improves pesticide efficiency.

VRT helps farmers target pests more accurately and use less pesticide. 

Studies have found that “VR management zone reduced the use of nitrogen (N), phosphorus (P), and potassium (K) fertilizers by 22.90–43.95%, 59.11–100%, and 8.21–100%, respectively, and it also increased the use efficiency of N, P, and K by 12.27–28.71, 89.64–176.85, and 5.48–266.89 kg/kg, respectively, without yield loss.”

This demonstrates the ability of variable rate technologies to improve pesticide effectiveness and reduce environmental pollution in agriculture.

Using Various Technological Means For Informed Decisions

Applying different technological tools is essential for implementing variable rate technology in agriculture. This includes smart machinery, fertilizers, seeders, soil sensors, geographic information system (also called GIS), and the Global Navigation Satellite System (GNSS) applications for field mapping. Additionally, having supporting infrastructure, which helps manage and analyze info from different sources, is crucial for successful implementation.

Understanding the location, timing, and methods for seeding, fertilizing, and harvesting is key in remote crop monitoring and precision agriculture, where data plays a vital role in managing resources effectively.

This information is taken from a wide variety of data sources.

  • Sensors. Moisture, soil nutrients, compaction, weather stations (humidity, temperature, wind speed)
  • Drones and satellite photography. Field hyperspectral imaging.
  • GNSS. Event coordinates, also points and times for obtaining time-series data
  • Spatio-temporal data sources. Spatio-temporal specific data (trajectories of agricultural machinery, spatiotemporal points, event points, time-series information)
  • Maps. Field boundaries, soil type, surface levels)
  • AI solutions. Prediction of weather conditions, detection of plant diseases.

However, simply collecting raw data is not sufficient. It is necessary to process this information to extract valuable insights, make informed decisions, and enable automatic alerts and control signals for agricultural equipment. Thus, you must have the capability to:

  • Gather data;
  • Transform the data to extract valuable insights for precision farming gear;
  • Upload the data into agricultural equipment;
  • Retrieve real-time data from tractors, seeders, fertilizers, and other machinery.

By following these steps, farmers can make the most of modern technology, optimizing their farming practices and boosting efficiency.

Use Of Satellite Images In Building VRT Maps

Satellite crop monitoring imagery can be used to generate different kinds of VRA maps for various purposes. As nitrogen is one of the most critical elements plants need, building map for its proper application is a major task. 

Nitrogen fertilization maps play a crucial role in optimizing the application of water, nitrogen, and crop protection products. 

When creating a VRA map for nitrogen fertilizer, you can choose from various indices that provide valuable insights:

  • MSAVI is sensitive to uncovered soil and, therefore, is ideal for planning VR fertilizer application in the early stages of growth.

Example:  Early in the growing season, a corn farmer uses MSAVI to detect patches of uncovered soil in their field. This helps them apply fertilizer more accurately, ensuring that nutrient-rich areas receive the right amount of input and promoting uniform growth.

  • ReCI measures chlorophyll content in leaves, helping to identify field areas with faded and yellowed vegetation that may need additional fertilizer.

Example: A soybean grower notices using ReCI that certain sections of their field have yellowed leaves, indicating possible nutrient deficiencies. They apply additional fertilizer to these areas, restoring plant health and boosting overall yield.

  • NDVI indicates biomass accumulation zones and areas with low vegetation that might demand larger amounts of fertilizer.

Example:  A cotton producer uses NDVI to map out zones with varying levels of biomass across their field. They adjust their fertilizer application rates, applying more in areas with lower vegetation to support growth and maximize their harvest.

  • NDMI is well-suited for VR irrigation by identifying areas that are under water stress.

Example: During a hot summer, a vineyard uses NDMI to pinpoint areas suffering from water stress. They adjust their irrigation system to provide extra water where it’s needed, ensuring the vines remain healthy and productive.

    • NDRE helps identify stressed or dying vegetation in the middle to late stages of a season, aiding in effective fertilization strategies.
  • Example: During the season, a wheat farmer uses NDRE to identify patches of the field where the wheat plants are showing signs of nutrient stress or poor growth. By applying a mid-season nutrient boost specifically to these stressed areas, the farmer improves the overall health and yield potential of the wheat crop.

Field Productivity Maps

Field productivity maps can be created by analyzing satellite images to pinpoint areas with high or low crop yields. By using the NDVI index and advanced machine learning algorithms, different productivity zones can be identified.

Key applications of productivity maps include:

  • Potassium and phosphorus fertilization

Historical productivity zones data can help avoid excessive application in areas where these nutrients may have accumulated with time.

  • Variable rate planting

Farmers can apply different seed amounts in various productivity zones to either maximize yield or achieve uniform distribution across the field.

  • Land evaluation

Field productivity can be assessed before purchasing or renting land; it helps reduce risk and enhance profitability.

  • Targeted soil sampling

Soil sampling efforts can be focused on key areas indicated by productivity data, rather than relying on generic grid sampling.

As you see, variable rate application (VRA) is a cost-effective method that can save you 10% on planting and cultivation costs based on the characteristics of the soil. To fully benefit from VRA, it’s important to understand the technologies involved, such as sensors, GNSS, earth observation pictures from drones and satellites, and digital maps, which provide crucial data for analysis and implementation. We sincerely hope that you succeed in your farming endeavors with modern technology!

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Author Vasyl Cherlinka

Vasyl Cherlinka is a Doctor of Biosciences specializing in pedology (soil science), with 30 years of experience in the field. With a degree in agrochemistry, agronomy and soil science, Dr. Cherlinka has been advising on these issues private sector for many years.

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