5 Business Trends to Follow in Canada in 2023

Todayville Content Team

Published

2 years ago

6 minute read

No matter what industry you operate in, you can find all the latest trends you need to adapt to reach your goals and grow faster in this article.

If you’re a small business owner, there are many things you need to do to achieve your goals and grow quickly. Following business trends and being flexible enough to adapt your business to them is one of the most important things you need to do. This applies to all businesses! Even an online casino CA site has to keep abreast of trends in its own industry. In order not to waste time while doing this, we have picked the most useful business trends in Canada as of 2023 and listed them below.

The Millennial Generation Is Changing the Workforce

According to Statistics Canada data, more than 50% of the workforce will be made up of Generation Z by 2030. This means that you need to make changes in your business now, and these changes should include not only the potential customers but also your employees. In ten years at the most, both your employees and clients will be a generation with values completely different from yours.

So, what can you do to be ready for it?

● Pay more attention to social media. If you have SEO projects, update them to include SMO (social media optimizing) techniques. Generation Z cares more about social media than any other generation.
● Give importance to education. If you haven’t already, start training in-house. This will be beneficial in eliminating conflicts that may arise from generational differences. Generation Z welcomes in-company training as long as it is meaningful and necessary.
● Prefer in-house promotions. Don’t think about hiring a third party for an open position in your company. Generation Z prefers in-house promotion and accepts an insider as a leader more easily.

Culture Is Becoming More and More Diverse

The same data shows that by 2032, 80% of Canadian population growth will be due to immigrants. The country’s demographics will change, and diversity will increase – you have to be ready for that too. Things you can do include:

● Establish good relations with the immigrant communities and organize special campaigns for them if necessary. Each community can potentially get you thousands of new customers.
● Take advantage of government programs. The Canadian government provides many subsidies and tax benefits for businesses with immigrant-friendly hiring and selling policies.
● Include immigrant relations in your education. Your employees, as well as you, must know how to treat them.
● Take advantage of migrant workers. If you include migrants among your employees, you also build relationships with their communities. You can also adapt more easily to cultural differences.

Prepare for the Rise of the Data Economy

You can think of the data economy as a digital ecosystem. All kinds of data are stored and processed in this ecosystem in electronic form. More than 75 billion devices are expected to be connected to the internet by 2025. This means you need to update your business to adapt to online technologies, and doing so requires more than just using CRM software.

For example:

● Create customer personas with data tools and identify common characteristics of your target audience.
● Change the entire management infrastructure of your business so that it can be done remotely via dashboards.
● Use the data you get to create personalized campaigns. If you create offers for your customers that fit their needs — you can easily increase your sales figures.
● Make sure all your employees know how to access digital data. Include data management and analysis in in-company training.

Remember That E-commerce Is Getting More Important Every Day

In 2020, e-commerce sales reached $56 billion in Canada. Today, that figure is thought to be over $66 billion. This simply means that you need to make more of your sales online. You should give more importance to e-commerce and change your company accordingly.

Among the things you can do are:

● Spend more time and budget on building an online identity. This requires creating an online persona across different platforms, taking into account the unique needs of each platform.
● Learn how to engage your customers online. The virtual world requires different marketing strategies, and it is not possible to be successful with traditional techniques. Get help from a professional agency for this job and make sure to set aside money for online campaigns while planning your annual budget.

Start Automating Your Business Activities

Modern ERP & CRM systems can help you be more productive and make fewer mistakes while reducing the number of your employees. Modern business software uses impressive technologies such as machine learning and artificial intelligence, and adapting to them now will ensure you are ready for the future. For example, identify processes that can be automated. Document processing is something you can run completely automatically without any human intervention.

Also, you can share new technologies with your employees. Let all your employees know about a new technology you’ve started using. If you leave out some of them, they may refuse to use that technology in the future.

Todayville Content Team

www.todayville.com/

Todayville Content Team works with a wide variety of clients to develop compelling content solutions. Our experienced team develops strategic campaigns that use video and storytelling, digital advertising and social media to help our clients position and distinguish themselves in the market.

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The bizarre story of Taro Tsujimoto

Published on March 28, 2025

Todayville Content Team

The National Hockey League (NHL) has seen its fair share of strange moments, but few compare to the bizarre and hilarious tale of Taro Tsujimoto, a player who never existed. His “selection” in the 1974 NHL Draft remains one of the most legendary pranks in hockey history. If you want to wager on actual players, making the 1xBet app download is definitely a great idea.

In the 1970s, the NHL Draft was a much less glamorous event than today. It was a tedious process conducted over the phone, with teams calling in their picks. The 3 biggest highlights of what happened during that year’s draft were:

the draft dragged on for hours;
there were multiple rounds and teams selecting unknown prospects from obscure leagues;
frustrated with the monotony, Buffalo Sabres general manager Punch Imlach decided to have a little fun.

As the 11th round approached, Imlach instructed his team’s representative to draft Taro Tsujimoto, a supposed forward from the Tokyo Katanas of the Japan Ice Hockey League. The name sounded authentic enough. The league officials, unfamiliar with Japanese hockey, accepted the pick without question. By downloading the 1xBet app you will also be able to wager on great NHL teams too.

A small problem

There was a small problem with all of this, as 2 things didn’t exist: Tsujimoto and the Tokyo Katanas. Imlach had completely fabricated the player as a joke, taking advantage of the NHL’s lack of verification. When it comes to NHL wagers, there is no better platform than the 1xBet Canada site.

For weeks, the league listed Tsujimoto as an official draft pick, and even some newspapers reported on Buffalo’s mysterious new Japanese prospect. Eventually, the Sabres admitted the hoax, and the NHL was forced to retroactively erase the selection from its records.

Despite being a fictional player, Taro Tsujimoto took on a life of his own. Buffalo Sabres fans embraced the prank, and over the years, his name has become a cult legend in hockey culture. Some fans even wore jerseys with “Tsujimoto” on the back. The joke persisted so much that when EA Sports released NHL video games, players could occasionally find Tsujimoto in the game’s draft pool as a hidden Easter egg.

More than just a prank, the story of Taro Tsujimoto highlights 2 things: the quirks of old-school sports management and the creativity of one of hockey’s most colorful executives. Today, with the draft process being highly scrutinized and broadcast live, such a prank would be impossible. But Tsujimoto’s legacy lives on as one of hockey’s greatest inside jokes. What is not a joke are the great rewards that a platform like the Canadian 1xBet site can give you.

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60% of Canadians gamble each month – why the industry is going from strength to strength

Published on March 26, 2025

Todayville Content Team

When it comes to regulating gambling, Canada has a somewhat relaxed approach. The Canadian Gaming Association oversees the industry, but it’s up to individual provinces to enact and enforce any laws relating to online casino gaming, sports betting, traditional casino gaming, and other forms of gambling.

Canada’s online casino gaming laws are not totally clear, but individual provinces are starting to put this right. Ontario was the first and did so when it launched its own regulated igaming market in April 2022. Now some other provinces have followed suit, creating a safer igaming environment for players in those provinces. Below is a look at gambling in Canada compared to other parts of the world, at gaming laws in Alberta compared to other provinces, and at the future of the Canadian, US, and UK gambling industries.

Canada: a forever love of gambling

Gambling in some form or other has always been popular in Canada. Way back in the 1990s, research found six in ten Canadians (60%) gambled every month. Additionally, four in ten (43%) spent between 1 and 20 Canadian dollars on gambling. Fast forward to today and the Canadian gambling market is worth 14.2 billion US dollars as of January 2024, according to data on the website of consumer and market data company Statista.

It seems Canada enjoys wagering just as much as two other countries that love a gamble: the US and the UK. Data on the Statista website shows that 49% of US adults took part in gambling activities in 2023. Fifty-six percent said their attitude towards gambling had relaxed, compared to the 50% of 2019.

The UK returned similar stats for the same year. Forty-eight percent of adults reported engaging in gambling activity. Online casinos generated the most gross gambling yield in 2023, but it was the nation’s National Lottery that people played the most.

Alberta: following Ontario’s lead

The regulatory developments in Ontario have triggered movement in Alberta. In May 2024, Bill 16, the Red Tape Reduction Amendment Act, made it through the process and later received Royal Assent to become law. The act removes the monopoly of gaming by a single government entity and will allow private operators, licensed by Alberta’s provincial regulator, to provide online gaming services in Alberta, meaning players will have a choice of more than one Alberta online casino to play at.

The regulation transforms Alberta into one of the more liberal provinces when it comes to online gambling, others being Quebec, Ontario, and British Columbia.

Several provinces, such as Novia Scotia and Northwest Territories, have no provincially regulated online gaming sites. Some also restrict betting on horse racing and/or other types of sports betting, obliging citizens to use international betting sites for freedom from caps and betting on as many events as they wish.

What lies ahead for the Canadian, US, and UK gambling industries?

Canada’s appetite for gambling is clear, and the industry’s online sector is beginning to thrive. Ontario has enjoyed vast success by creating its own regulated market, one which, in just its first year, saw Canadians place billions in wagers and the industry itself generate more than a billion in total gaming revenue.

Canada can expect to see other provinces follow Ontario’s lead and allow private operators to provide services in the province under license. The purpose of the regulation is player protection. Any province that develops a regulated market will focus on this, so there will also be regulations around the advertising of gambling services.

The US

Gambling online is the future for the US, too, although states are slow to legalize it. As of September 2024, 38 states had legalized sports betting, following the US Supreme Court’s ruling that states could regulate sports gambling directly.

Despite allowing sports betting, some states only permit in-person betting, and only a few states allow online casino gaming. Operators believe online casino gaming is the future of gambling.

The UK

In the UK, the use of artificial intelligence (AI) will get bigger and bigger. Companies have realized AI can enhance players’ experience and are embracing it more and more. For instance, sports betting websites can use it to crunch data and provide iGamers with stats and other data to make better betting decisions. They’re also understanding they can use AI to prioritize content players are likely to be interested in and to personalize their offerings and services to players’ preferences.

Canada enjoys gambling as much as America and the UK. Although laws around igaming are more of a grey area in Canada, some provinces are clearing the issue up by creating regulated markets and experiencing great success. As time goes by, more are sure to follow.