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There’s a cost to bad recruiting practices

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4 minute read

We all hear about the frustration job seekers feel when they submit their job application online and never hear another word.  But how much does this damage your brand? Here is some really good advice from a contributor from Edmonton.

The cost of a bad experience – by Shane Calder

(Photo by Brooke Cagle on Unsplash)

“In 2015, Virgin Media received approximately 150,000 job applications, translating into 3,500 new hires. The company estimated that 27,000 (18%) of those applicants were also customers—and that poor candidate experiences led 7416 of those applicant customers to churn from Virgin Media.”

Bad experience costs you?

Virgin Media lost 6 million dollars in revenue as a result of their candidates experience.

(Photo by Robin Worrall on Unsplash)

How is it costing your company?

It’s simple.  It’s negatively impacting your brand.

“Nearly 60% of Job Seekers have had a poor candidate experience & 72% talk about it.”

Candidates want to be contacted with progress of their application. 80% of applicants are discouraged to reapply if they received no feedback. Poor experience can be detrimental to your candidate search and your company’s online reputation. Candidates actually value knowing about the status of their application more than a polished website or a well-designed careers page.

Source: https://workplacetrends.com/candidate-experience-study/

Technology Woes 

(Photo by Adam Birkett on Unsplash)

Have you lost the personal touch?

Candidates who were unsuccessful in a job application doubt a person even reviewed their application. If 85% of the applicants who apply to a job posting doubt that it was ever reviewed by an actual person, imagine the negative impact on your brand and how you are viewed. Will this activity help attract talent?

Add the personal touch.

Augment your resources. Don’t remove your HR professionals from the conversation.  Build a rapport with your candidates. Use emails, live chats and social media.

Source: https://www.thetalentboard.org/cande-awards/cande-research-reports/

Rejected offers

(Photo by Ian Tuck on Unsplash)

In the IBM white paper “The far reaching impact of candidate experience” it was discovered that if a candidate has a good experience there is a 54% chance they will accept an offer. If the experience was a disappointment only 39% would accept an offer of employment. Candidates with a positive experience are 2 times more likely to become a customer. The candidate experience is your company’s opportunity to build brand advocates even if no offer is given.

Source: https://www.ibm.com/downloads/cas/YMOARJJG

Social License To Operate

Photo by Nicole Honeywill on Unsplash

The candidate experience impacts your company and is an opportunity to showcase your company. Don’t miss out on the opportunity to improve the experience. The rewards of increased revenue, reduced costs, advocates and finding good talent are within your control.

Treat job candidates well, give them a great experience and you will be rewarded.

Shane Calder is Principal, 132 ENG Inc.  He can be reached at [email protected]

132 ENG is an exclusive Engineering and Technical Services Company, providing placement and recruiting services. Discover our real results. 132Eng experts have proven expertise and depth of knowledge that is powerful. Let us make it easy, save you time and make you look amazing. It will be our secret.

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CBC’s business model is trapped in a very dark place

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The Audit

 

 David Clinton

I Testified Before a Senate Committee About the CBC

I recently testified before the Senate Committee for Transport and Communications. You can view that session here. Even though the official topic was CBC’s local programming in Ontario, everyone quickly shifted the discussion to CBC’s big-picture problems and how their existential struggles were urgent and immediate. The idea that deep and fundamental changes within the corporation were unavoidable seemed to enjoy complete agreement.

I’ll use this post as background to some of the points I raised during the hearing.

You might recall how my recent post on CBC funding described a corporation shedding audience share like dandruff while spending hundreds of millions of dollars producing drama and comedy programming few Canadians consume. There are so few viewers left that I suspect they’re now identified by first name rather than as a percentage of the population.

Since then I’ve learned a lot more about CBC performance and about the broadcast industry in general.

For instance, it’ll surprise exactly no one to learn that fewer Canadians get their audio from traditional radio broadcasters. But how steep is the decline? According to the CRTC’s Annual Highlights of the Broadcasting Sector 2022-2023, since 2015, “hours spent listening to traditional broadcasting has decreased at a CAGR of 4.8 percent”. CAGR, by the way, stands for compound annual growth rate.

Dropping 4.8 percent each year means audience numbers aren’t just “falling”; they’re not even “falling off the edge of a cliff”; they’re already close enough to the bottom of the cliff to smell the trees. Looking for context? Between English and French-language radio, the CBC spends around $240 million each year.

Those listeners aren’t just disappearing without a trace. the CRTC also tells us that Canadians are increasingly migrating to Digital Media Broadcasting Units (DMBUs) – with numbers growing by more than nine percent annually since 2015.

The CBC’s problem here is that they’re not a serious player in the DMBU world, so they’re simply losing digital listeners. For example, of the top 200 Spotify podcasts ranked by popularity in Canada, only four are from the CBC.

Another interesting data point I ran into related to that billion dollar plus annual parliamentary allocation CBC enjoys. It turns out that that’s not the whole story. You may recall how the government added another $42 million in their most recent budget.

But wait! That’s not all! Between CBC and SRC, the Canada Media Fund (CMF) ponied up another $97 million for fiscal 2023-2024 to cover specific programming production budgets.

Technically, Canada Media Fund grants target individual projects planned by independent production companies. But those projects are usually associated with the “envelope” of one of the big broadcasters – of which CBC is by far the largest. 2023-2024 CMF funding totaled $786 million, and CBC’s take was nearly double that of their nearest competitor (Bell).

But there’s more! Back in 2016, the federal budget included an extra $150 million each year as a “new investment in Canadian arts and culture”. It’s entirely possible that no one turned off the tap and that extra government cheque is still showing up each year in the CBC’s mailbox. There was also a $93 million item for infrastructure and technological upgrades back in the 2017-2018 fiscal year. Who knows whether that one wasn’t also carried over.

So CBC’s share of government funding keeps growing while its share of Canadian media consumers shrinks. How do you suppose that’ll end?

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PBO report shows cost of bureaucracy up 73 per cent under Trudeau

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From the Canadian Taxpayers Federation

By Franco Terrazzano

The Canadian Taxpayers Federation is calling on the federal government to rein in the bureaucracy following today’s Parliamentary Budget Officer report showing the bureaucracy costs taxpayers $69.5 billion.

“The cost of the federal bureaucracy increased by 73 per cent since 2016, but it’s a good bet most Canadians aren’t seeing anywhere close to 73 per cent better services from the government,” said Franco Terrazzano, CTF Federal Director. “Taxpayers are getting soaked because the size and cost of the federal bureaucracy is out of control.”

Today’s PBO report estimates the federal bureaucracy cost taxpayers $69.5 billion in 2023-24. In 2016-17, the cost of the bureaucracy was $40.2 billion. That’s an increase of 72.9 per cent.

The most recent data shows the cost continues to rise quickly.

“Spending on personnel in the first five months of 2024-25 is up 8.0 per cent over the same period last year,” according to the PBO.

“I have noticed a marked increase in the number of public servants since 2016 and a proportional increase in spending,” said Parliamentary Budget Officer Yves Giroux. “But we haven’t seen similar improvements when it comes to service.”

The Trudeau government added 108,793 bureaucrats since 2016 – a 42 per cent increase. Canada’s population grew by 14 per cent during the same period. Had the bureaucracy only increased with population growth, there would be 72,491 fewer federal employees today.

The government awarded more than one million pay raises to bureaucrats in the last four years, according to access-to-information records obtained by the CTF. The government also rubberstamped $406 million in bonuses last year.

“The government added tens of thousands of extra bureaucrats, rubberstamped hundreds of millions in bonuses and awarded more than one million pay raises and all taxpayers seem to get out of it is higher taxes and more debt,” Terrazzano said. “For the government to balance the budget and provide tax relief, it will need to cut the size and cost of Ottawa’s bloated bureaucracy.”

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