Business
$1.4 billion per year: Jordan Peterson calls for end to Trudeau’s massive CBC funding
From LifeSiteNews
Dr. Jordan Peterson has pointed out that the Canadian Broadcasting Corporation (CBC), which receives over a billion dollars in taxpayer funds each year, has garnered less than 100 viewers on its last 19 videos, and therefore believes it should be defunded.
In an August 31 post on X, Peterson, a best-selling Canadian author and clinical psychologist, implied that that the CBC is massively overfunded considering its dismal engagement numbers with the public.
“1.4 billion per year: CBC subsidies from @JustinTrudeau,” Peterson wrote. “Not counting paid ads.”
1.4 billion per year: CBC @CBC subsidies from @JustinTrudeau
Not counting paid ads
The last 19 CBC video releases on @YouTube have
<100 views
EachThat's $14 000 000 per viewer
Let that sink inTake note @PierrePoilievre
Defund the CBC
— Dr Jordan B Peterson (@jordanbpeterson) August 31, 2024
“The last 19 CBC video releases on @YouTube have <100 views Each,” he continued. “That’s $14 000 000 per viewer. Let that sink in.”
Peterson further called on Conservative Party leader Pierre Poilievre to hold to his promise to “Defund the CBC,” if he is elected prime minister.
A screen shot posted on X from the same day as Peterson’s post shows CBC’s latest videos receiving between nine and just under two hundred views.
Wow! You weren't kidding, Jordan, and it doesn't get any better as you scroll down their 'Latest videos' page. This is brutal, not to mention highly humiliating for a so called 'mainstream national TV network'. pic.twitter.com/X6BtrGhXU8
— Shaun Rickard (@ShaunRickard67) August 31, 2024
Regardless of their low viewership, the CBC continues to receive massive subsidies from Prime Minister Justin Trudeau’s Liberal government. Many independent media outlets and Conservative Party politicians, including Poilievre, have accused the outlet of bias and partisanship because of this dependency on government.
Despite these concerns, the Trudeau government has only poured money into the outlet. Beginning in 2019, Parliament changed the Income Tax Act to give yearly rebates of 25 percent for each news employee in cabinet-approved media outlets earning up to $55,000 a year, to a maximum of $13,750.
The Canadian Heritage Department since admitted that the payouts are not sufficient to keep legacy media outlets running, and even recommended that the rebates be doubled to a maximum of $29,750 annually.
Last November, Trudeau again announced increased payouts for legacy media outlets, payouts which coincidence with the lead-up to the 2025 election. The subsidies are expected to cost taxpayers $129 million over the next five years.
Similarily, Trudeau’s 2024 budget outlined $42 million in increased funding for the CBC for 2024-25.
The $42 million to the CBC is in addition to massive media payouts which already make up roughly 70 percent of its operating budget, and total more than $1 billion annually.
Business
CBC’s business model is trapped in a very dark place
I Testified Before a Senate Committee About the CBC
I recently testified before the Senate Committee for Transport and Communications. You can view that session here. Even though the official topic was CBC’s local programming in Ontario, everyone quickly shifted the discussion to CBC’s big-picture problems and how their existential struggles were urgent and immediate. The idea that deep and fundamental changes within the corporation were unavoidable seemed to enjoy complete agreement.
I’ll use this post as background to some of the points I raised during the hearing.
You might recall how my recent post on CBC funding described a corporation shedding audience share like dandruff while spending hundreds of millions of dollars producing drama and comedy programming few Canadians consume. There are so few viewers left that I suspect they’re now identified by first name rather than as a percentage of the population.
Since then I’ve learned a lot more about CBC performance and about the broadcast industry in general.
For instance, it’ll surprise exactly no one to learn that fewer Canadians get their audio from traditional radio broadcasters. But how steep is the decline? According to the CRTC’s Annual Highlights of the Broadcasting Sector 2022-2023, since 2015, “hours spent listening to traditional broadcasting has decreased at a CAGR of 4.8 percent”. CAGR, by the way, stands for compound annual growth rate.
Dropping 4.8 percent each year means audience numbers aren’t just “falling”; they’re not even “falling off the edge of a cliff”; they’re already close enough to the bottom of the cliff to smell the trees. Looking for context? Between English and French-language radio, the CBC spends around $240 million each year.
Those listeners aren’t just disappearing without a trace. the CRTC also tells us that Canadians are increasingly migrating to Digital Media Broadcasting Units (DMBUs) – with numbers growing by more than nine percent annually since 2015.
The CBC’s problem here is that they’re not a serious player in the DMBU world, so they’re simply losing digital listeners. For example, of the top 200 Spotify podcasts ranked by popularity in Canada, only four are from the CBC.
Another interesting data point I ran into related to that billion dollar plus annual parliamentary allocation CBC enjoys. It turns out that that’s not the whole story. You may recall how the government added another $42 million in their most recent budget.
But wait! That’s not all! Between CBC and SRC, the Canada Media Fund (CMF) ponied up another $97 million for fiscal 2023-2024 to cover specific programming production budgets.
Technically, Canada Media Fund grants target individual projects planned by independent production companies. But those projects are usually associated with the “envelope” of one of the big broadcasters – of which CBC is by far the largest. 2023-2024 CMF funding totaled $786 million, and CBC’s take was nearly double that of their nearest competitor (Bell).
But there’s more! Back in 2016, the federal budget included an extra $150 million each year as a “new investment in Canadian arts and culture”. It’s entirely possible that no one turned off the tap and that extra government cheque is still showing up each year in the CBC’s mailbox. There was also a $93 million item for infrastructure and technological upgrades back in the 2017-2018 fiscal year. Who knows whether that one wasn’t also carried over.
So CBC’s share of government funding keeps growing while its share of Canadian media consumers shrinks. How do you suppose that’ll end?
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Business
PBO report shows cost of bureaucracy up 73 per cent under Trudeau
From the Canadian Taxpayers Federation
The Canadian Taxpayers Federation is calling on the federal government to rein in the bureaucracy following today’s Parliamentary Budget Officer report showing the bureaucracy costs taxpayers $69.5 billion.
“The cost of the federal bureaucracy increased by 73 per cent since 2016, but it’s a good bet most Canadians aren’t seeing anywhere close to 73 per cent better services from the government,” said Franco Terrazzano, CTF Federal Director. “Taxpayers are getting soaked because the size and cost of the federal bureaucracy is out of control.”
Today’s PBO report estimates the federal bureaucracy cost taxpayers $69.5 billion in 2023-24. In 2016-17, the cost of the bureaucracy was $40.2 billion. That’s an increase of 72.9 per cent.
The most recent data shows the cost continues to rise quickly.
“Spending on personnel in the first five months of 2024-25 is up 8.0 per cent over the same period last year,” according to the PBO.
“I have noticed a marked increase in the number of public servants since 2016 and a proportional increase in spending,” said Parliamentary Budget Officer Yves Giroux. “But we haven’t seen similar improvements when it comes to service.”
The Trudeau government added 108,793 bureaucrats since 2016 – a 42 per cent increase. Canada’s population grew by 14 per cent during the same period. Had the bureaucracy only increased with population growth, there would be 72,491 fewer federal employees today.
The government awarded more than one million pay raises to bureaucrats in the last four years, according to access-to-information records obtained by the CTF. The government also rubberstamped $406 million in bonuses last year.
“The government added tens of thousands of extra bureaucrats, rubberstamped hundreds of millions in bonuses and awarded more than one million pay raises and all taxpayers seem to get out of it is higher taxes and more debt,” Terrazzano said. “For the government to balance the budget and provide tax relief, it will need to cut the size and cost of Ottawa’s bloated bureaucracy.”
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