Funding Secured for Westerner Park Amidst Government Review

Westerner Park welcomes a new sustainability assessment of regional agricultural societies initiated by the Government of Alberta. This study highlights the importance of regional agricultural societies to the province and the communities they serve.

In parallel, Westerner Park is proactively working towards self-sustainability with a strategic plan set to achieve this goal within three years. “This is a challenging but achievable goal for an organization of this size. With our dedicated team and clear strategy, I am confident we can find a path to sustainability,” said Shelly Flint, CEO of Westerner Park. To support this effort, four key supporters—the City of Red Deer, Red Deer County, the Westerner Park Foundation, and the Donald Family —have each committed $500,000 in interim funding.

John Donald highlighted the longstanding significance of Westerner Park to the community, noting, “Westerner Park has been a community cornerstone for over 130 years. It’s vital that we continue to engage in strong advocacy with all levels of government.”

“Supporting Westerner Park during this transitional period is crucial. The park’s events significantly benefit our community and economy,” said Mayor Ken Johnston, City of Red Deer. “Continuing these discussions with our government partners is imperative, we do not take this kind of assistance lightly; every aspect has been carefully considered.”

“Westerner Park continues to set the stage by fostering community growth through events that support agricultural initiatives, educational programs and various entertainment; while simultaneously acting as an economic driver by attracting visitors, creating job opportunities, and stimulating our local economy for the central region,” said Mayor Jim Wood, Red Deer County.

For more than a year, all parties have been collaboratively advocating for Westerner Park, the second-largest Agricultural Society in Alberta. This advocacy has not only underscored Westerner Park’s importance but also brought attention to the broader needs of other Agricultural Societies in Alberta.

The Government of Alberta is conducting a sustainability assessment of regional agricultural societies to determine how best to support agricultural societies and the work they do into the future.

“Regional agricultural societies are a huge part of Alberta, and I’m pleased to see other levels of government and community organizations stepping up to support this important community resource. The sustainability assessment will help us understand the challenges and opportunities regional ag societies face and better position our agriculture sector and rural communities for success,” said Agriculture and Irrigation Minister RJ Sigurdson.

Shelly Flint, CEO of Westerner Park, concluded, “Westerner Park remains committed to its mission of serving the community and enhancing local economic and cultural life. The ongoing support from our partners is vital as we navigate this review and work towards a sustainable future.”

ABOUT WESTERNER PARK

Westerner Park is Central Alberta’s largest tradeshow, agricultural, sports, entertainment, and convention facility. A not-for-profit organization and agricultural society, Westerner Park typically generates $150 million annually in economic activity, hosting over 1,500 events and 1.5 million visitors each year.

FUTURE PLANS

Westerner Park will continue to engage the community through events like the annual Westerner Days Fair & Exposition, agricultural shows, and various entertainment and educational programs.

From the Province of Alberta

Agricultural societies are part of the backbone of farm and rural communities. Alberta has seven regional agricultural societies in Camrose, Grande Prairie, Lethbridge, Lloydminster, Medicine Hat, Olds and Red Deer, and they play a huge role in their surrounding communities.

Regional agricultural societies are made up of Albertans who genuinely love their communities. They develop educational programs, organize major community or special events and provide services based on community needs. They run major facilities like trade centres and exhibition grounds for their people to enjoy.

To determine how best to support regional agricultural societies and the work they do into the future, the Government of Alberta has hired Deloitte to provide recommendations.

“Regional agricultural societies are a huge part of Alberta communities and a lot has changed since they were established more than a century ago. We know they do great work. Now we need to understand their challenges and opportunities to better position our agriculture sector and rural communities for success.”

RJ Sigurdson, Minister of Agriculture and Irrigation

Support for regional ag societies

In Budget 2024-25, Alberta’s government provided $11.5 million for the Agricultural Societies Grant Program, including $2.8 million to regional societies. The government also provides funding for agricultural societies to make major repairs to infrastructure through the Agricultural Societies Infrastructure Revitalization Program. In 2023, 34 agricultural societies received a total $2.5 million.

The study will be funded through the Sustainable Canadian Agricultural Partnership’s (Sustainable CAP) Resiliency and Public Trust program.

Sustainable CAP is a five-year, $3.5-billion investment by federal, provincial and territorial governments to strengthen competitiveness, innovation and resiliency in Canada’s agriculture, agri-food and agri-based products sector.

Quick facts

Alberta has 291 agricultural societies, the most in Canada.
Alberta is the first Canadian province to declare a special day for its agricultural societies.
- September 21 is Agricultural Societies Day in Alberta, recognizing the hard work of these volunteer-driven, non-profit organizations.

Related Topics:#GovernmentOfAlberta #WesternerPark feature

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SPARC Kindness Tree: A Growing Tradition in Capstone

Published on November 19, 2025

SPARC Red Deer

Since 2021, thousands of wooden ornaments painted with messages of kindness and hope by local youth have adorned multiple trees in Capstone during the holiday season.

One of SPARC Red Deer’s Paint the Town Positive initiative, these kindness ornaments are created by youth from various schools, clubs and community groups.

Beginning on November 27^th, area residents are encouraged to visit Canada 150 Square in Capstone to select an ornament to take home – and gift another to someone in their community. This year, SPARC is continuing its partnership with the City, and is thrilled to expand its presence in Red Deer by sharing Kindness Ornaments in recreation facilities across the community.

Sharing kindness plays a meaningful role in supporting our mental well-being. It gives us hope, warms the heart, and fosters a sense of purpose. Acts of kindness can also inspire others to pay it forward – creating a ripple effect of positivity.

SPARC Red Deer is a local non-profit coalition dedicated to strengthening positive assets and resilience in communities. Paint the Town Positive – the youth-driven chapter – collaborated with Capstone to launch the Kindness Tree with the goal of giving back and spreading kindness throughout the community.

To learn more about SPARC, visit sparcreddeer.ca.

Alberta

Edmonton and Red Deer to Host 2027 IIHF World Junior Hockey Championship

Published on November 18, 2025

Todayville

News release from the Red Deer Rebels and Hockey Canada

Hockey Canada, in partnership with the Canadian Hockey League (CHL) and International Ice Hockey Federation (IIHF), has announced that the 2027 IIHF World Junior Championship will be played in Edmonton and Red Deer, Alberta, from Dec. 26, 2026 to Jan. 5, 2027.

The successful bid represents a partnership between OEG Sports & Entertainment, the Red Deer Rebels, Hockey Alberta, the Cities of Edmonton and Red Deer, and the Province of Alberta, which made an $11 million commitment in February 2024 to host events in communities throughout the province.

“We are excited to bring the IIHF World Junior Championship back to Edmonton and Red Deer, and to give hockey fans in Alberta and across the country the opportunity to watch the top under-20 players compete for a gold medal right here in Canada,” said Dean McIntosh, senior vice-president of revenue, fan experience and community impact with Hockey Canada. “Both cities have been successful hosts of IIHF and other high-profile international events, and we know our partners in Edmonton and Red Deer will host a world-class event for players, teams, fans and volunteers alike.”

The 18,500-seat Rogers Place, home of the National Hockey League’s Edmonton Oilers and Western Hockey League’s Edmonton Oil Kings, will serve as the primary competition venue and host 17 games, including both semifinals and the medal games. The additional 14 games are set for the 7,050-seat Marchant Crane Centrium, home of the WHL’s Red Deer Rebels.

“Alberta is ready to welcome visitors from around the world for the International Ice Hockey Federation World Junior Championship,” said Andrew Boitchenko, minister of tourism and sport for Alberta. “This event celebrates the spirit of international competition and our province’s passion for hockey, while showcasing Alberta as a world-class destination for sporting events.”

“Edmonton is thrilled to co-host the IIHF World Junior Championship. This tournament is a fantastic opportunity to watch the world’s best junior hockey players right here in our community, showcasing emerging talent and inspiring a new generation of athletes,” said Andrew Knack, mayor of Edmonton. “Hosting world-calibre events like this also injects vital tourism dollars into our local economy, boosts our city’s vibrancy, and solidifies Edmonton’s reputation as a premiere sports tourism destination.”

Edmonton last hosted the IIHF World Junior Championship in August 2022, which was rescheduled from its traditional winter slot due to the COVID-19 pandemic. The gold medal game at the 2022 event was an instant classic, with Mason McTavish making a game-saving play in overtime and Kent Johnson netting the game-winner just over a minute later to give Canada its 19th World Juniors gold medal. The city also hosted in 2021 without fans, and was a co-host with Calgary for the 2012 edition of the event. Red Deer was a co-host for the cancelled 2022 World Juniors, and first hosted the annual under-20 tournament in 1995.

“We are proud to welcome the 2027 IIHF World Junior Championship back to our region,” said Jesse Smith, chief executive officer of Tourism Red Deer. “Red Deer’s love for the game and our hospitality will ensure an unforgettable experience for every athlete and fan.”

“The World Juniors give Edmonton an extraordinary opportunity to showcase our city on the world stage,” said Arlindo Gomes, vice-president of business development and venues management with Explore Edmonton. “This event strengthens our global reputation as a premier international sport destination while delivering more than $90 million in total economic impact to our community and inspiring the next generation of hockey players and fans. Edmonton loves hockey and we cannot wait to welcome global athletes and fans.”

Pre-tournament games for the 2027 World Juniors are expected to take place throughout Alberta, allowing fans across the province to watch the best junior hockey players from 10 countries before the puck officially drops in Edmonton and Red Deer on Boxing Day.

With demand for tickets expected to exceed availability, more information about a priority ticket draw and tournament ticket packages will be announced in the coming months. Fans looking to receive updates about the 2027 IIHF World Junior Championship as soon as they become available can sign up to become a Hockey Canada Insider today.

“On behalf of all of us at OEG Sports & Entertainment, we are proud to once again be hosting the IIHF World Junior Championship and the best young stars on the planet,” said Stu Ballantyne, president and chief operating officer of Rogers Place and ICE District. “The World Juniors is one of the most celebrated tournaments in hockey, and bringing it back to Edmonton is an honour for our city, our fans and our entire organization. ICE District and Rogers Place were built to facilitate and showcase the very best in sport and entertainment, and we look forward to working closely with Hockey Canada and other partners to deliver an unforgettable experience for the athletes, fans and the global hockey community.”

“We are beyond excited for our fans, partners and community to once again welcome the hockey world to Red Deer,” said Merrick Sutter, senior vice-president of the Red Deer Rebels. “This is a community that loves events, and we know their passion will be on full display once again next December.”

For more information on Hockey Canada and the 2027 IIHF World Junior Championship, please visit HockeyCanada.ca, or follow along through social media on Facebook, X, Instagram and TikTok.